Burger King’s ‘Blank Whopper’ Sticks Non-Voters With Someone Else’s Awful Choices

In the United States, getting people to the polls is hard enough. In Brazil, even those who turn out to vote on Election Day often default to apathy, choosing to vote “blank/null” rather than pick a candidate, even in the upcoming presidential election. To highlight Brazil’s looming issue of voters sitting out in large numbers–one…

As More Consumers Than Ever Make Belief-Driven Purchases, It’s Worth It for Brands to Take a Stand

Taking a stand isn’t just about doing what’s right; it’s increasingly become what’s best for business, too. A new report from Edelman released today called “Beyond No Brand’s Land” looks at what drives brand attention and loyalty. The report found that consumers’ purchases are becoming more and more “belief-driven,” particularly over the past year. According…

Google ad chief Sridhar Ramaswamy to depart for Greylock Partners


Sridhar Ramaswamy, one of Google’s top ad executives, is departing the company after a 15 year to join VC outfit Greylock Partners. The senior VP of advertising and commerce is being replaced by Prabhakar Raghavan, VP of engineering at Google, the company said.

Ramaswamy will “initially focus on working with and investing in companies that leverage data at scale, AI and machine learning and analytics to deliver the next generation of insights and capabilities for consumers or enterprises,” Greylock said in a blog post on Medium.

At Google, Ramaswamy was responsible for serving digital ads to users in areas such as programmatic, video, shopping and search. The Google veteran also spearheaded a number of critical moments in the company’s history.

Continue reading at AdAge.com

Google ad chief Sridhar Ramaswamy to depart for Greylock Partners


Sridhar Ramaswamy, one of Google’s top ad executives, is departing the company after a 15 year to join VC outfit Greylock Partners. The senior VP of advertising and commerce is being replaced by Prabhakar Raghavan, VP of engineering at Google, the company said.

Ramaswamy will “initially focus on working with and investing in companies that leverage data at scale, AI and machine learning and analytics to deliver the next generation of insights and capabilities for consumers or enterprises,” Greylock said in a blog post on Medium.

At Google, Ramaswamy was responsible for serving digital ads to users in areas such as programmatic, video, shopping and search. The Google veteran also spearheaded a number of critical moments in the company’s history.

Continue reading at AdAge.com

Google ad chief Sridhar Ramaswamy to depart for Greylock Partners


Sridhar Ramaswamy, one of Google’s top ad executives, is departing the company after a 15 year to join VC outfit Greylock Partners. The senior VP of advertising and commerce is being replaced by Prabhakar Raghavan, VP of engineering at Google, the company said.

Ramaswamy will “initially focus on working with and investing in companies that leverage data at scale, AI and machine learning and analytics to deliver the next generation of insights and capabilities for consumers or enterprises,” Greylock said in a blog post on Medium.

At Google, Ramaswamy was responsible for serving digital ads to users in areas such as programmatic, video, shopping and search. The Google veteran also spearheaded a number of critical moments in the company’s history.

Continue reading at AdAge.com

Google ad chief Sridhar Ramaswamy to depart for Greylock Partners


Sridhar Ramaswamy, one of Google’s top ad executives, is departing the company after a 15 year to join VC outfit Greylock Partners. The senior VP of advertising and commerce is being replaced by Prabhakar Raghavan, VP of engineering at Google, the company said.

Ramaswamy will “initially focus on working with and investing in companies that leverage data at scale, AI and machine learning and analytics to deliver the next generation of insights and capabilities for consumers or enterprises,” Greylock said in a blog post on Medium.

At Google, Ramaswamy was responsible for serving digital ads to users in areas such as programmatic, video, shopping and search. The Google veteran also spearheaded a number of critical moments in the company’s history.

Continue reading at AdAge.com

Twitter UK reports fall in profit, revenue and staff

Post-tax profit plunged 92% last year.

Google Exec Who Helped Build Its $100-Billion Ad Business Is Leaving

Sridhar Ramaswamy, Google’s svp for ads and commerce, will depart after 15 years at the online behemoth to join venture capital fund Greylock Partners with Prabhakar Raghavan, vp of Google cloud apps, poised to head-up its advertising division. Greylock announced on Monday that Ramaswamy will join the VC fund as a venture partner where he…

Living Room Furniture Gardens – The 'Aeva' Hydroponic Garden Stylishly Produces Fresh Edibles (GALLERY)

(TrendHunter.com) The ‘Aeva’ hydroponic garden is a stylish piece of futuristic equipment that will allow consumers to grow their very own fresh edibles from the comfort of their home. Designed by Conner…

How Cadbury is saying 'thank you' with edible flowers

The edible ‘roses’ will be available for free on a first come, first served basis, with visitors paying for only a message of thanks.

Kevin Chesters quits Ogilvy UK

Departure follows chief creative officer Mick Mahoney two weeks ago.

Why Dollar Shave Club Has Gone ‘Sweet’ and ‘Sincere’ in Its New Campaign

Dollar Shave Club, the disruptive grooming startup, isn’t for men only. “A lot of our members are women, not a majority, but a meaningful percentage, and for themselves,” said founder Michael Dubin at Brandweek last week. “But we’ve never taken a these-products-are-designed-for-women approach because the big need is for guys,” Dubin added. During his keynote…

Why Dollar Shave Club Has Gone ‘Sweet’ and ‘Sincere’ in Its New Campaign

Dollar Shave Club, the disruptive grooming startup, isn’t for men only. “A lot of our members are women, not a majority, but a meaningful percentage, and for themselves,” said founder Michael Dubin at Brandweek last week. “But we’ve never taken a these-products-are-designed-for-women approach because the big need is for guys,” Dubin added. During his keynote…

Celebrity Chef-Inspired Kitchenware – Massimo Bottura & Grundig Collaborated on a Line of Appliances

(TrendHunter.com) Arçelik A.? brand Grundig recently partnered with famed Italian chef Massimo Bottura to come up with a new collection of kitchen appliances that boast modern designs and restaurant-quality builds….

State of the Art: Silicon Valley’s Keystone Problem: ‘A Monoculture of Thought’

In a satirical new novel, a former Google executive identifies the technology industry’s chief issue: its narrow engineering-focused bubble.

State of the Art: Silicon Valley’s Keystone Problem: ‘A Monoculture of Thought’

In a satirical new novel, a former Google executive identifies the technology industry’s chief issue: its narrow engineering-focused bubble.

State of the Art: Silicon Valley’s Keystone Problem: ‘A Monoculture of Thought’

In a satirical new novel, a former Google executive identifies the technology industry’s chief issue: its narrow engineering-focused bubble.

Campaign50: Countdown of the 50 most effective celebrity campaigns (number 11 to 19)

What are the top 50 best celebrity ads of all time? In this five-part series, Hamish Pringle and Roger Ingham reveal all.

Best ads in 50 years: Hovis and the classic 'false ending'

As part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…

Space NK partners Drunk Elephant for UK launch of skincare brand

US skin care brand Drunk Elephant is landing in the UK and is celebrating its launch with an immersive pop-up staged together with Space NK.