A1 Digital: No Problem, 1

A1 Digital Print Ad - No Problem, 1

Task: Small- and medium sized business entrepreneurs achieve a lot on their daily bases. They are pros in their field, but not at everything. We wanted to show that there is no shame in getting some help.

Idea: If you handle digitization on your own, without being a professional in that field, you’ll get lost in the process.

Solution: We show digital processes that went clearly wrong and offer an easy way out: A1 Digital.

A1 Digital: No Problem, 2

A1 Digital Print Ad - No Problem, 2

Task: Small- and medium sized business entrepreneurs achieve a lot on their daily bases. They are pros in their field, but not at everything. We wanted to show that there is no shame in getting some help.

Idea: If you handle digitization on your own, without being a professional in that field, you’ll get lost in the process.

Solution: We show digital processes that went clearly wrong and offer an easy way out: A1 Digital.

A1 Digital: No Problem, 3

A1 Digital Print Ad - No Problem, 3

Task: Small- and medium sized business entrepreneurs achieve a lot on their daily bases. They are pros in their field, but not at everything. We wanted to show that there is no shame in getting some help.

Idea: If you handle digitization on your own, without being a professional in that field, you’ll get lost in the process.

Solution: We show digital processes that went clearly wrong and offer an easy way out: A1 Digital.

Profile: Diane Williams, a Master of the Very Short Story, Has a Very Big New Book

The 72-year-old avant-garde writer and editor will publish a career-spanning collection this month.

Creative Circle: Agency Copywriter

competitive:

Creative Circle:
Position: Agency CopywriterLocation: IndianapolisStatus: Full TimeEstimated Duration: Full TimeStarts: Interviewing Now Rate: Up to $80k DOEJob Descri
Indianapolis, Indiana

How to Know If Your Facebook Account Has Been Hacked

For the second time this year, hackers have attacked millions of Facebook accounts. The social network announced last week that about 50 million users were recently hacked. The hacking occurred because of a flaw in Facebook’s “View As” feature, which allows you to see your profile as others do. Users can type in a person’s…

Motorsport-Inspired Sportswear – PUMA and Atelier New Regime Made a Bright Orange Capsule for FW18 (GALLERY)

(TrendHunter.com) Sportswear label PUMA worked in collaboration with Atelier New Regime on a collection for the Fall/Winter 2018 season. The latest drop draws inspiration from the territory of motorsport as the PUMA…

Watch John Oliver rebrand Brett Kavanaugh as 'Judge Animal House'


In this “Last Week Tonight” segment, which debuted on HBO Sunday night, John Oliver dives deep into Supreme Court nominee Brett Kavanaugh’s Senate Judiciary Committee testimony from Thursday. While plenty of commentators have focused on various individual aspects of Kavanaugh’s performancethe anger and the tearfulness, for startersOliver, in his nearly half-hour monologue, focuses on trying to take the overall measure of a man he calls “Judge Animal House.”

As usual, Oliver is profanely funny (if you’re watching this at work, you might want to wear headphones), particularly when talking about Kavanaugh’s claim that his youthful mention in his high school yearbook of a “devil’s triangle” (widely known to be a threesome between two men and a woman) was actually a reference to a “drinking game.”

Speaking of alcohol, Oliver finds Kavanaugh’s belligerent, elusive responses to questions on the topic to be the most troublingand most telling: “When pressed on his drinking,” Oliver says, “Kavanaugh either became dismissive or outright hostile. And it was at those moments that you got a real sense of who this man actually is.” Cue a clip of Sen. Amy Klobuchar asking him if he ever drank so much he couldn’t remember what happened, to which Kavanaugh, ducking the question, asks, “Have you?”

Continue reading at AdAge.com

Watch the newest ads on TV from Sling, Samsung, Geico and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: An arm-wrestling champ and basketball-dunk whizthe same multitasking womanhas some nice things to say about Geico in the insurer’s latest comedic commercial. Sling serves up another in a series of faux-risqu ads starring Nick Offerman and Megan Mullally as enthusiastic “Slingers.” And in Samsung’s latest, a young Fortnite player enjoys an elaborate fantasy, complete with cameo appearances by Travis Scott and Tyler “Ninja” Blevins, about becoming a pro gamer.

Continue reading at AdAge.com

Jeff Goodby’s 5 Vandalism Rules for Advertising Professionals

I have been lucky enough to be involved in both great advertising and some great vandalism. They are a lot more alike than you might think. Like the pumpkin-smashing and late-night egg-throwing barrages we perpetrated in 1960s Rhode Island, great advertising is shocking, to the point and still there the next day. The best advertising…

Why Customizable Hair Care, the Latest Trend in Beauty, Is All Over Your Feed

Beauty is big business: In 2017, it was valued at over $532 billion, according to Orbis Research. That’s thanks in large part to disruptors in the space, like Glossier and Drunk Elephant. But the latest wave of brands shaking up the beauty world are bringing with them a new trend: personalization. Companies like Prose, Belle…

BlackRock’s ‘Precision Empathy’ Platform Is Addressing Consumers’ Wants and Needs

At Brandweek, one view shared by brand marketers, consultancies and investors alike is the notion of understanding and appreciating how consumers think and behave. But the application of machine learning and data versus the human touch is far from binary–it takes a combination of the two to fully understand a consumers’ intent. That’s where BlackRock…

A tale of two Kavanaughs


The binary nature of the national discourse about Supreme Court nominee Brett Kavanaugh is starkly rendered in tabloid-newspaper form this morning. Rupert Murdoch’s New York Post goes with a punny headline, “Place Your Bretts”the meaning of which becomes clear when you glance at the bulleted subheads just below: “86% of GOP women back him” and “McConnell: We will vote this week.” The paper neatly avoids a specific front-page mention of any of the negative news about Kavanaugh that emerged on Monday (e.g., “Yale classmate to tell FBI of Brett Kavanaugh’s ‘violent drunken’ behavior,” per NBC News).

Meanwhile, the Tronc-owned New York Daily News goes with the headline “Kav’s Boozy Brawl” and the subhead “Questioned by cops in ’85 bar fight while at Yale.” And note the paper’s photo selection of the judge grimacing in belligerent defiancea facial expression that he, of course, displayed repeatedly during his U.S. Senate Judiciary Committee testimony last Thursday, and which has turned him into an internet-ready meme.

The New York Post, naturally, offers a more neutral shot of the judge looking a bit cranky, perhaps, but not raging.

Continue reading at AdAge.com

Behind the creative of Elvie 'Pumping. Unplugged'

Mother’s new ad targets mothers with the Elvie pump, the world’s first silent and wearable breast pump.

Behind the creative of Elvie 'Pumping. Unplugged'

Mother’s new ad targets mothers with the Elvie pump, the world’s first silent and wearable breast pump.

Advertisers Need to Buckle Down on These 3 Problem Areas or Risk Increased Mobile Ad Fraud

Mobile ad fraud rates are skyrocketing, and that’s not terribly surprising. After all, scammers follow the money, and the money is going to mobile. Of course the shady underbelly of the digital world is going to try to cash in on that. The good news: Although the mobile space is a unique one in many…

Kargo’s Harry Kargman Says Publishers Need to Produce Quality Content to Set Themselves Apart

With the backdrop of Palm Springs, Adweek recently caught up with brand, marketing and media leaders at Brandweek to chat about why we can expect to see those industries evolve and change over the next few years. We chatted with Harry Kargman, CEO of Kargo about how publishers can set themselves apart in the changing…

These Are the 10 Best Podcasts to Binge on a Road Trip

When you’re cruising down the highway with hours of driving ahead of you, it’s the perfect opportunity to pop on a podcast. There are now seemingly endless options when it comes to the popular form of media which allows you to delve into subjects like true crime, business, politics, pop culture, or even the sudden…

WhatsApp: Here’s How to Change Your Profile Picture

Did you know that WhatsApp allows you to change your profile picture at any time? Our guide will show you how this is done. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, this process is slightly different on iOS and Android. Step 1: On iOS, tap “Settings” in the bottom-right…

Lachlan Murdoch Sets New Fox Leadership Team, Including Ad Sales Chief Marianne Gambelli

A day after news broke that Marianne Gambelli would be heading up ad sales for the part of 21st Century Fox that will be spun off ahead of its $71.3 billion merger with Disney–tentatively known as “New Fox”–the company announced its leadership team for the new company. Lachlan Murdoch, who will serve as chairman and…