When Casper launched in 2014, it was hard to ignore–especially if you were riding the subway in New York. The minimal vibe and welcoming tone of the brand stood out among the busy and dizzying array of cluttered transit advertising. But could this be a mattress company? Isn’t buying a mattress supposed to be one…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Apple announced over 70 new emoji to enhance our texting pleasure. We’ll be seeing more emoji with red hair, gray hair, curly hair and no hair. A llama and kangaroo emoji have been added to the virtual menagerie of iOS 12.1. The update introduces a few icons of culture and cuisine, including a Chinese mooncake and a bagel. The bagel, with a rather soulless and plastic appearance, stirred the most controversy. “What Midwestern bagel factory did this bagel come out of?” Grub Street complained. “The bagel emoji should only be used to illustrate what kind of bagel you don’t want your friend to pick up on the way over.”
Following the money
What are the most expensive TV programs for advertisers? As Jeanine Poggi writes, Ad Age’s annual pricing chart puts NBC’s “Sunday Night Football” on top, followed by Fox’s “Thursday Night Football” and NBC’s “This Is Us” in a tie for second place, “The Big Bang Theory” on CBS at No. 4 and “Empire” on Fox in fifth.
The Campaign Event Awards’ Game Changer of the Year category will be contested by five activations including buses powered by coffee and a Hollywood movie trailer. Here’s a recap of the shortlisted work.
Netflix is a giant in the video industry and has become so in a very short amount of time. In the 20 years since its launch, Netflix has grown to become the video-streaming service of choice, with over 130 million subscribers in 190 countries around the world–30 million more than its nearest competitor, Amazon Prime….
PayPal is putting its patch on the jerseys of three professional sports teams as part of a broader plan to overhaul everything from season tickets to stadium sales. Today, the payments company announced it will sponsor the Phoenix Suns for the 2018-2019 season. Along with the NBA team, PayPal will also sponsor the WNBA’s Phoenix…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Apple announced over 70 new emoji to enhance our texting pleasure. We’ll be seeing more emoji with red hair, gray hair, curly hair and no hair. A llama and kangaroo emoji have been added to the virtual menagerie of iOS 12.1. The update introduces a few icons of culture and cuisine, including a Chinese mooncake and a bagel. The bagel, with a rather soulless and plastic appearance, stirred the most controversy. “What Midwestern bagel factory did this bagel come out of?” Grub Street complained. “The bagel emoji should only be used to illustrate what kind of bagel you don’t want your friend to pick up on the way over.”
Following the money
What are the top five most expensive TV programs for advertisers? As Jeanine Poggi writes, Ad Age’s annual pricing chart puts NBC’s “Sunday Night Football” on top, followed by “Thursday Night Football” on Fox, “This Is Us” on NBC, “The Big Bang Theory” on CBS and “Empire” on Fox.
Google Home Mini and EE TV both use warmth in their ads but only one really pulls it off, Kate Wheaton, director of strategy at TMW Unlimited, says
The ad watchdog has allowed Lloyds to keep using its ‘By your side’ strapline, rejecting a complaint from Keystone Law that it was misleading.
Reinterpreted sculptures include Michelangelo’s David and Rodin’s The Thinker.
Advertisers will be able to buy video ad inventory across a swathe of publishers on Apple News in the UK for the first time, reaching a potential audience of up to 11 million Britons.
The growth of esports has led to more branded experiences. Kim Benjamin finds out how brands can tap into the phenomenon.
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
Complaints that a Costa radio ad disparaged avocados in favour of bacon have been upheld by the ASA.
As part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…
This year’s D&AD Annual comes with a Manual to inspire and help the next generation of creative talent. Saatchi & Saatchi’s global creative chief, Kate Stanners, reviews the Annual, while a member of D&AD’s New Blood Shift programme reviews the Manual.
WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
On Oct. 3, 2016, Facebook introduced Marketplace, a destination for people to find–and make offers for–items directly through Facebook’s mobile application. Today–Oct. 3, 2018–Marketplace turns two years old. Vice president of Marketplace Deborah Liu, who began overseeing the feature last September, said in a Newsroom post that more than one out of three people in…
Let’s set the scene. The 1950s. A boom in affordable TV sets causes an increase in the number of small screens in homes across the United States. Families flock to their living rooms to watch new programming. With this boom comes the dawn of new advertising, as marketers can now directly reach consumers through TV program sponsorships, commercials and more.
Today, we’re experiencing a reboot of this lean-back media content that allows audiences to simply sit-back and enjoy.
Despite the fragmentation of media and consumers’ media consumption across platforms a topic that discussed at length at Advertising Week in NYC the television itself has a renewed and major role in the household: Hulu reports that 78 percent of their streams are on a connected or smart TV.
Com a chegada de outubro, as peças especiais para o Halloween começam a tomar forma. No caso do Cheetos, o lançamento é uma edição especial com o salgadinho em formato de esqueletos. O Cheetos Esqueletos vem em formato de ossinhos que juntos formam um esqueleto, além de chegar em uma embalagem inédita que brilha no escuro. …
O post Cheetos lança edição especial para o Halloween com salgadinho em formato de esqueleto apareceu primeiro em B9.
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