Hasta La Creative!

This will be the first time the new S4 Capital executive chairman and MediaMonks’ chief executive are appearing on stage together.

A Red Bull anunciou um novo sabor do energético, o “Summer Edition Côco e Açaí”, que chega às prateleiras brasileiras oficialmente a partir dessa semana. A bebida oferece os mesmos benefícios do Red Bull Energy Drinks, mas com um sabor mais refrescante e bem brasileiro. Com o slogan “Asas Para o Seu Verão”, o novo …

O post Para celebrar novo sabor, Red Bull vai levar você e amigos para réveillon em Fernando de Noronha ou carnaval no Rio apareceu primeiro em B9.

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When it comes to battling addiction, so much of the focus tends to remain on identifying certain behaviors, understanding how those behaviors affect the user and their loved ones, then getting the necessary professional help. Rarely do we see a truthful depiction of the journey to sobriety and that, to some extent, is understandable: it…

Nascida em 1888, a Brahma comemora 130 anos neste mês. E para celebrar a data, a marca faz um convite aos consumidores para uma conversa sobre cerveja e a sua história ao longo desses anos. Para engajar os consumidores nessa conversa sobre cerveja, a Brahma vai abrir suas portas e todas perguntas dos consumidores serão …

O post Brahma responde dúvidas dos consumidores sobre cerveja em comemoração aos 130 anos da marca apareceu primeiro em B9.

U7 is Unruly’s answer to trust and transparency issues in adtech.

A whopping 85% of us now have a smartphone, which we check every 12 minutes; 50% of people use the internet to attempt to self-diagnose, while 75% seek health information online. There is clearly a rapidly increasing public desire for accessible health information.

Allure is looking to further expand its team working on the brand’s beauty box as the number of subscribers continues to grow. The monthly box includes beauty products curated by the Allure team, accompanied by a brief pamphlet with a description of each sample-sized product (and sometimes a coupon code to purchase the full-sized version…

Marijuana marketing has changed drastically over the past 10 years, going from a novelty to a booming business. With regulations around advertising cannabis products determined individually by states, brands have to be extra creative (and extra careful) with their marketing efforts. On this week’s episode of the Adweek podcast Yeah, That’s Probably an Ad, we’re…