Hasta La Creative!

An unlikely sponsor

Here’s the ultimate non-intuitive partnership: Schick’s Hydro is now the official razor of the Movember Foundation, which encourages men to stop shaving and grow mustaches for charity. The idea is to inspire men to shave in October before they grow facial hair in November, which does kind of make sense, since you can’t grow it if you’ve already got it. It’s all part of a new “The Man I Am” campaign from MullenLowe, the new agency for the Edgewell Personal Care brand, which began in August with TV ads featuring a diverse range of men expressing their individuality by using Schick. The brand also is working with Cleveland Cavaliers star Kevin Love to make a “Locker Room Talk” webisode series about what healthy masculinity means.

The campaign joins a trend in men’s grooming, particularly razors, to take emotional dives into the many dimensions of manhood. This started in 2016 with Unilever’s Axe, but has extended in various forms this year to new advertising from Harry’s, Unilever’s Dollar Shave Club and Procter & Gamble Co.’s Gillette. All of which raises the question: Now that all men can be assured that nearly every men’s grooming brand “gets” them in all their uniqueness, will ads go back to saying what the products do?

Continue reading at AdAge.com

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Timed to the release of the new motion picture “First Man,” Omega plays up the fact that the Omega Speedmaster was the first watch on the moon. “I’m Adam, and I make robots,” says the star of a new Microsoft Surface Pro ad (Adam Wilson is the co-founder and chief software architect at Sphero). And Boost Mobile points out that its data plans with “unlimited gigs” let football fans stream as many games as they want.

Continue reading at AdAge.com

New Zealand is a destination that’s long been painted as otherworldly. The country’s lush landscapes were famously used as a backdrop to all three Lord of the Rings films, and today, it routinely populates across Instagram feeds of wanderlust-inducing accounts. But while this not-of-this-earth reputation has helped earn New Zealand a spot on many travelers’…

Here’s a sliver of good news for Facebook: Advertisers and marketers are largely unconcerned with the social media giant’s latest security breach, which compromised more than 50 million accounts’ private information. Facebook has provided few updates so far on the extent of the attack, but said in a blog post Tuesday that third-party apps that…

O Facebook está implantado novos recursos de inteligência artificial em sua plataforma de Marketplace. Com isso, a rede social diz que está adicionando sugestões de faixa de preço e características de auto-categorização para facilitar a venda, além de testar recursos da câmera que usariam IA para fazer recomendações de produtos. Automatizar sugestões de preços e categorização, no …

O post Facebook adiciona inteligência artificial para melhorar recursos do Marketplace apareceu primeiro em B9.

Em setembro, o Mamilos visitou, a convite da GE Healthcare, o Hospital de Câncer de Barretos – recentemente renomeado de Hospital de Amor (HA) – para conhecer diferentes histórias de mulheres que derrotaram o câncer de mama. A escolha do Hospital de Amor é simples: foi o primeiro centro de saúde especializado no tratamento e …

O post #QuemProcuraCura: conheça histórias de cura e porquê o diagnóstico precoce é importante apareceu primeiro em B9.

Cigarette-Burn Cream. Cried-All-Night Sunglasses. Jealous-Rage Bandages. A Don’t-Talk-Back Arm Sling. You’ll find such “gift ideas” on The Broken Bridal Registry, a darkly potent campaign from Canada designed to raise awareness of spousal abuse, which ranks as that nation’s top form of violence against women. Each product corresponds to a real-life story of abuse. For example,…

As AT&T-backed Xandr prepares its charm offensive on the digital advertising market, Facebook has landed itself in more hot water with another data hack–this time, with a potential fine running into the billions. Meanwhile, Amazon is reportedly plotting a play for online video ad spend and Salesforce is flexing its muscles in the increasingly competitive…

As Dollar Shave Cub continues to push through the next phase of its brand, dubbed “Dollar Shave Club 2.0,” founder and CEO Michael Dubin is looking for a new CMO to lead the company. During a discussion at Brandweek with Adweek editorial director James Cooper, Dubin said he wants a CMO that can lead creativity…

When it comes to advertising awards, most “call for entries” campaigns focus on how winning an industry honor can make you feel. But cheeky new spots from Toronto agency Zulu Alpha Kilo instead focus on another important aspect: how an industry honor can make others feel about you. Encouraging entries into The One Show Awards,…