Hasta La Creative!

Film
EasyJet

Instead of creating a traditional advertising campaign, FCB Amsterdam chose for easyJet to sponsor one Holland’s biggest speed skating teams to win the orange hearts of the Dutch. The film is the start of the sponsorship, which shows how much the speed skating team and the flight crew of easyJet have in common. From innovation, efficiency as their focus on female empowerment. During the film we see both team working simultaneously towards the start of their flight; both on the runway as on the ice.

Advertising Agency:Fcb Amsterdam, Netherlands
Creative Directors:Michael Kouwenhoven, Dimitri Hubregtse
Art Director:Viet Ta Trong
Copywriter:Tomas Lievense
Account:Benno van der Helm, Fabienne Molleman, Aafke Obbes
Strategy:Benno van der Helm
Media:Omd
Pr:Burson Cohn & Wolfe
Production Company:Smarthouse
Director:Roel Boorsma
Producers:Danielle Guirguis, Anders Hedberg
Production Manager:Anouk Scheffens
DoP:Marc De Meijer
Focus Puller:Marinka Schippers
Gaffer:Paul Wilens
Audio:Dominique Happé
Editor:Will Judge
Sound:Massive Music
Music:Massive Music

The NHL on Monday announced it has entered into its first sports-betting partnership, inking a multiyear agreement to provide MGM Resorts International with proprietary data for use in wagering on hockey games.

NHL Commissioner Gary Bettman and MGM Resorts Chairman and CEO James Murren made the announcement today at a press event in Manhattan. “This strategic alliance will enable MGM to have access to advanced game data, which is being developed as we speak,” Bettman said.

The NHL’s development of real-time game data has been accelerated by a new system designed to track the positioning of the players as well as the movements of the puck on the ice. Integrating the puck-produced data with a live-streaming platform will facilitate the sort of in-game prop bets that have become increasingly popular in overseas markets in which gambling is legal.

Continue reading at AdAge.com

MDC Partners reported third-quarter earnings Monday morning, saying it has continued to cut costs as the holding company seeks a new chief executive and continues a strategic review.

The company reported that third quarter revenue was flat year over year at $375.8 million. It also saw organic revenue growth of 1.5 percent. MDC’s organic growth factors offset the effects of currency movements and acquisitions.

MDC announced in September that its chief executive and chairman, Scott Kauffman, would be stepping down from these positions, and would resign on Dec. 31 or when his successor starts, whichever comes first. The company said he would also remain on the board until June 2019. But Kauffman did not lead today’s earnings call it instead was led by MDC chief financial officer David Doft, who fielded a relatively brief call that ran shy of 25 minutes.

Continue reading at AdAge.com

Online
Turtle

MADE IN PRISON is a tailor-training initiative by Turtle Fashion, one of the leading menswear brand in India in association with the Presidency Correctional Home and the Department of Correctional Administration, Government of West Bengal, India. A special set up has been created within the premises where these inmates are being trained how to sew and embroider, and create handwoven shirts, ready to be displayed at the stores as an exclusive line. These three animated films aimed to highlight the effort of rehabilitating these inmates and bring them from darkness to light.

Advertising Agency:JWT, Kolkata, India
Chief Creative Director:Senthil Kumar
Executive Creative Director:Arjun Mukherjee
Director:Arjun Mukherjee
Art Director:Diptanshu Roy
Animator:Saptarshi Dey
Copywriters:Arjun Mukherjee, Anurag Acharya
Music:Prabuddha Banerjee
Account Management:Ayan Chakraborty, Soumya Chowdhury, Urmi Roy

For over 100 years, marketing and branding have been the backbone of every industry. And yet ad tech has failed to learn even the most basic lessons that have built great companies around the world. According to one industry expert, “most [ad tech] founders have a narrow understanding of what marketing is and its crucial…

Today, ad agency network MDC Partners reported a net loss of $18.2 million for the quarter ending on Sept. 30. The $18.2 million net loss over the quarter compares to a net income of $14.1 million over the same period in 2017. MDC Partners attributed the net loss primarily to an asset impairment charge of…

Online
Turtle

MADE IN PRISON is a tailor-training initiative by Turtle Fashion, one of the leading menswear brand in India in association with the Presidency Correctional Home and the Department of Correctional Administration, Government of West Bengal, India. A special set up has been created within the premises where these inmates are being trained how to sew and embroider, and create handwoven shirts, ready to be displayed at the stores as an exclusive line. These three animated films aimed to highlight the effort of rehabilitating these inmates and bring them from darkness to light.

Advertising Agency:JWT, Kolkata, India
Chief Creative Director:Senthil Kumar
Executive Creative Director:Arjun Mukherjee
Director:Arjun Mukherjee
Art Director:Diptanshu Roy
Animator:Saptarshi Dey
Copywriters:Arjun Mukherjee, Anurag Acharya
Music:Prabuddha Banerjee
Account Management:Ayan Chakraborty, Soumya Chowdhury, Urmi Roy