Hasta La Creative!

Media, Promo, PR
Women In Need

To address the growing sexual harassment in public transport, WIN created an app ‘2six4’ that helps women contact their friends and the police with just a click. To create awareness about the app and fight sexual harassment, we found the solution inside the public transport itself – ‘Viridu Alert’. We collaborated with a famous local Viridu singer, Suranga Kavee and created a song that carried a strong message for predators lurking in buses and trains. It also encouraged bystanders to come forward and help. During their performance, Suranga and his pupils informed passengers about the ‘2six4’ app that women can use in an emergency situation. For a change, Viridu Singers performed not just to earn a living but also for a good cause. Using Viridu as a medium we spread awareness about the issue and also gave people a solution in the form of an app, at their fingertips.

Advertising Agency:BBDO Lanka, Sri Lanka
Managing Director:Santosh Menon
Creative Chairperson:Ruchi Sharma
Senior Art Director:Rogger Kenneth Schales
Acd:Gihan Rodrigo, Chanuka Wijayasinghe
Agency Producer:Laungston Costa
Viridu Singer:Suranga Kavee
Senior Creative:Ameya Mone
Junior Sinhala Writer:Kasuni Chandrasena
Senior Planner:Chanithi Gunasekera
Junior Account Executive:Lambodran Ramanan
Final Artist:Sampath Chaminda
Art Director:Akila Harison

Film
Intralot

Advertising Agency:Y&R, Lima, Peru
Executive Creative Director:Christian Sánchez McDonald
Creative Director:Tony Cruz, Jefferson Cortavarria
Art Director:Tony Cruz
Copywriter:Jefferson Cortavarria
Agency Producer:Leoni Lizarzaburu
Production Company:High End
Director:Alvaro Quevedo
Audio:Diego Dibos

Film
Intralot

Advertising Agency:Y&R, Lima, Peru
Executive Creative Director:Christian Sánchez McDonald
Creative Director:Tony Cruz, Jefferson Cortavarria
Art Director:Tony Cruz
Copywriter:Jefferson Cortavarria
Agency Producer:Leoni Lizarzaburu
Production Company:High End
Director:Alvaro Quevedo
Audio:Diego Dibos

Content: The word has become so ubiquitous that it has lost so much of its meaning. And yet, how can something as universally seen, consumed, shared and discussed as content be so poorly understood by nearly all parties? In part one of this series, I discussed the current state of social content as it relates…

Print
A1 Digital

Task: Small- and medium sized business entrepreneurs achieve a lot on their daily bases. They are pros in their field, but not at everything. We wanted to show that there is no shame in getting some help.

Idea: If you handle digitization on your own, without being a professional in that field, you’ll get lost in the process.

Advertising Agency:Heimat Wien, Vienna, Austria
Creative Director:Georg Feichtinger
Art Director:Simon Pointner
Copywriter:Paul Riebenbauer
Photographer:Mxr Productions
Retouching:Blaupapier

The newspaper said Hong Kong will not renew a work visa for Victor Mallet, heightening fears of deteriorating media freedoms in the semiautonomous Chinese city.

The Coca-Cola-owned brand is teaming up with Merlin Entertainments for its ‘Twisted Carnival’ experiential activities.

Organisation aims to launch after Brexit and wants a shop that understands people outside the capital.

Organisation aims to launch after Brexit and wants a shop that understands people outside the capital.

Media
Burger King

Brazilian voters are going to the polls on Sunday in the first round of the presidential election. In an attempt to raise awareness of the importance of an informed voting decision (In Brazil where voting is mandatory), BURGER KING launches an irreverent, disruptive campaign: the Blank Whopper. Can you imagine getting a sandwich with just onions and mayo, or just pickles, or with no bread at all? This is a Whopper chosen by someone else – and what customers got after answering their intent to vote Blank in the next presidential election. To stress the effects of the decision, the package spells out the message: “choosing the blank ballot is waiving your right to choose; and when you let someone choose for you, you can’t complain about the results.” “We wanted to show that casting a blank ballot is not as great as it sounds. Each and every one of us deserves their country their way– and an informed voting decision is the first step in that direction”, says Rafael Donato, creative VP for DAVID SP. Please note that Burger King does not support any candidate nor any party and that this promotion is not part of any election campaign.

Advertising Agency:DAVID, São Paulo, Brazil
Managing Director:Sylvia Panico
Creative Vp:Rafael Donato
Creative Director:Edgard Gianesi
Copywriters:Maicon Silveira, Mayara Ribeiro, Lucas Vigliar
Art Directors:Paulo Damasceno, Thiago Ferreira
Account:Carolina Vieira, Rafael Giorgino, Juliana Chediac, Roberta Magalhães, Martina Adati
Producer DAVID:Fabiano Beraldo, Fernanda Peixoto, Brunno Cunha, Gustavo Viola
Planning:Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media:Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira, Carina Marçal
Social Media:Lucas Patrício
Producer:Delicatessen Filmes
Director:Décio Matos Jr.
Photography:Vitor Amati
Editor:Leon Mosditchian, The End
Sound Production:Jamute
Client Approval:Ariel Grunkraut, Thais Nicolau, Natalie Bursztyn, Raffaella Martellini, Marcelo Páscoa