Oct
05
Budweiser seeks agency partner for global soccer platform
Posted in: UncategorizedThe AB InBev brand has invited agencies to compete for the business, Campaign has learned.
Oct
05
Instagram: Here’s How to Customize Your Nametag
Posted in: UncategorizedInstagram recently introduced a Nametag feature, which gives each user a scannable code that other users can scan to go to their profile. Users can customize their Nametag in a variety of ways. Our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step 1:…
Oct
05
Despite Recognizing the Importance of Personalization, Marketers Are Still Missing the Mark
Posted in: UncategorizedBy the time the holiday shopping season arrives, you and I will have been exposed to, on average, well over one million brand messages in this calendar year alone. As a result of that onslaught, we’ve spent 2018 sending signals every time we clicked, tapped, physically visited or flat-out ignored these communications, which averages out…
Oct
05
Nathan Lump Leaves Travel + Leisure as Editor in Chief
Posted in: UncategorizedNathan Lump announced to staff today that he’s stepping down after four years as editor in chief of Travel + Leisure. “I really thought I accomplished what I came in to do,” Lump said. “I like challenging myself professionally … It felt like the right time to make the change.” In 2014, Lump was tasked…
Oct
05
Mercadier: Chromatic DNA
Posted in: Uncategorized
Media, Direct Marketing, Design
Mercadier
Everyone is unique, and among the infinite potential of colours, ONE colour matches each one of us. It is through this perspective formulated by the agency Gloryparis, that Mercadier, producer of colour shades and materials for 15 years, has decided to invite everyone to discover their CHROMATIC DNA.
Advertising Agency:GloryParis, Paris, France
Creative Directors:Hugues Pinguet, Arnaud Le Bacquer
Commercial Director:Jean-Baptiste Herman
Project Managers:Meriem Bouthiba, Thomas Demard
Artistic Director:Gabriel Bonnefond
Producer:Karim Zériahen
Music:Thierry Caroubi
Oct
05
With NFL ratings on the rise, Donald Trump is denied a favorite punching bag
Posted in: Uncategorized
It’s been nearly a month since Donald Trump last tweeted about the NFL, and while he generally doesn’t allow facts to get in the way of his many personal and political beefs, the league’s ratings bounce has made it all but impervious to the president’s signature 280-character harangues.
Through the first four weeks of the 2018-19 season, the NFL is punting serious rump, putting together a string of Trump-silencing TV deliveries. In addition to sending the mercurial, ratings-obsessed POTUS into a sort of extended Twitter timeoutthe last time Trump took a digital swipe at the league was on Sept. 9, when he blamed NBC’s NFL Kickoff Game declines on the usual “anthem protest” canardthe league’s ratings have calmed the nerves of advertisers who feared that football was losing its hold on the American imagination.
After two seasons of back-to-back declines, ratings for the 25 regional and national NFL TV windows on the books are up slightly compared to the year-ago period. According to Nielsen live-plus-same-day data, NFL broadcasts are averaging 15.8 million viewers, which marks a modest 1 percent improvement versus the analogous period in 2017, while household ratings are up 2 percent to a 9.2. (As a single rating point represents 1.2 million TV homes, that 9.2 figure translates to around 11 million households.)
Oct
05
With NFL ratings on the rise, Donald Trump is denied a favorite punching bag
Posted in: Uncategorized
It’s been nearly a month since Donald Trump last tweeted about the NFL, and while he generally doesn’t allow facts to get in the way of his many personal and political beefs, the league’s ratings bounce has made it all but impervious to the president’s signature 280-character harangues.
Through the first four weeks of the 2018-19 season, the NFL is punting serious rump, putting together a string of Trump-silencing TV deliveries. In addition to sending the mercurial, ratings-obsessed POTUS into a sort of extended Twitter timeoutthe last time Trump took a digital swipe at the league was on Sept. 9, when he blamed NBC’s NFL Kickoff Game declines on the usual “anthem protest” canardthe league’s ratings have calmed the nerves of advertisers who feared that football was losing its hold on the American imagination.
After two seasons of back-to-back declines, ratings for the 25 regional and national NFL TV windows on the books are up slightly compared to the year-ago period. According to Nielsen live-plus-same-day data, NFL broadcasts are averaging 15.8 million viewers, which marks a modest 1 percent improvement versus the analogous period in 2017, while household ratings are up 2 percent to a 9.2. (As a single rating point represents 1.2 million TV homes, that 9.2 figure translates to around 11 million households.)
Oct
05
Former Landor employee files age discrimination suit against agency
Posted in: Uncategorized
A former employee of WPP-owned brand consulting and design firm Landor has filed a suit against her former agency, alleging her termination was “a result of flat-out age discrimination.”
Suzanne Hernandez filed the suit Thursday in Supreme Court of New York in the county of New York against Landor Associates International. The suit charges that Landor “indulges in the same ageism that is standard in the industry,” and says its website shows photos of “visibly young people” and uses language that “emphasizes ‘building flexibility and adaptability’ and the need to ‘thrive on change,’ and also boasts of ‘pruning the things you want to get rid of.'”
“In an industry where the mission is effective communication, Landor’s messaging is clear: age matters,” the suit claims.
Oct
05
Former Landor employee files age discrimination suit against agency
Posted in: Uncategorized
A former employee of WPP-owned brand consulting and design firm Landor has filed a suit against her former agency, alleging her termination was “a result of flat-out age discrimination.”
Suzanne Hernandez filed the suit Thursday in Supreme Court of New York in the county of New York against Landor Associates International. The suit charges that Landor “indulges in the same ageism that is standard in the industry,” and says its website shows photos of “visibly young people” and uses language that “emphasizes ‘building flexibility and adaptability’ and the need to ‘thrive on change,’ and also boasts of ‘pruning the things you want to get rid of.'”
“In an industry where the mission is effective communication, Landor’s messaging is clear: age matters,” the suit claims.
Oct
05
Will Vinton, Claymation Pioneer, Has Died at Age 70
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: His work included the California Raisins, Domino’s The Noid, and the animated M&Ms.
Oct
05
Stars Revisit the Names Bullies Called Them in New Campaign From Monica Lewinsky and BBDO
Posted in: UncategorizedLast year, Monica Lewinsky and agency BBDO New York brought online bullying into the real world by staging racist and homophobic encounters in public and highlighting that such attacks happen daily online. That work was nominated for an Outstanding Commercial Emmy, and now it has a follow-up: #DefyTheName, a campaign aimed at turning the tables…
Oct
05
Long-Distance Running Shoes – Brandblack Introduces the Lightweight Kite Racer Sneakers (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Brandblack introduces a new footwear silhouette entitled the Kite Racer as a part of the label’s Fall/Winter 2018 seasonal offerings. The sneakers are designed for long-distance running…
Oct
05
easyJet: A carefully reflected billboard
Posted in: UncategorizedMedia, Outdoor
EasyJet
Advertising Agency:Buzzman, Paris, France
President and Executive Creative Director:Georges Mohammed-Cherif
Vicepresident:Thomas Granger
Managing Director:Julien Levilain
Creative Directors:Julien Doucet, Lilian Moine
Artistic Directors:Alice Lobel, Gaspard Manguette
Copywriters:Alice Lobel, Gaspard Manguette
Head Of Account:Loïc Coelho
Account Executive:Sacha Hanras
Head Of Social Media:Loris Bernardini
Social Media Consultant:Robin Delepine
Head of PR & Communication:Ame?lie Juillet
Pr Communication Manager:Paul Renaudineau
PR & Communication Assistants:Nina Barbanel, Clémentine Eouzan
Rights Management:Dee Perryman
Head Of Tv Production:Vanessa Barbel
Print Production:Fany Maupou
Production:Assya Mediouni
Photographer:Image Production
Oct
05
Clio Awards Snapchat AR Specialty Award Collection
Posted in: UncategorizedImage:
Collection Items:
Polícia de Investigaciones de Chile: Finding Hope
AB inbev/Cerveza Aguila: The hacked lens
Three: Oh Snap
Twizzlers: Snap for a twist Snapchat Lens
FOX – Deadpool 2: DP Dancing
Jigsaw: SAW Lens
Old Spice – P&G: Old Spice || P&G || Lens Execution
Coors Light: Coors Light : Memorial Day Lens Entry
Fanta: FantaXYou
Netflix: Arrested Development’s Dancing Banana
MGM Resorts International: Welcome to the Show
Stranger Things / Netflix: Stranger Things AR Portal Lens
Viceland: Selfies: Now With More Weed
New Balance: Liverpool
Jabal Omar Development Company: Portal to Makkah – Yesterday and Today
THE FACTS NOW: Deadly Combination
Mars Petcare/ Pedigree: Fetch Across the Internet
Michael Kors: Michael Kors Access Smartwatch Snapchat AR Activation
Verizon: Find the 8
intuit: Giants Among Us
8×4: The First Digital Festival
Budweiser: Watching the World Cup through a different lens
Royal Caribbean International: SeaSeekers
Tic Tac: Chew and Play
Under Armour: Dennis Smith Jr. Posterizer
A-B InBev: A-B InBev – Bud Light – Beer Vendor Lens
McDonald’s McCafe: McCafé Bitmoji
California Lottery: SnapCards
McDonalds Australia: McDonalds Australia – Frozen Coke
Unicef: Unicef World Cup Snapchat Lens
HBO: Game of Thrones: White Walker Lens
Fanta: Fanta: Taking Over Halloween
Bacardi: Snapchat Music Video
Foot Locker: Unbox Before They Drop
Jordan Brand: AR/Jordan
Sponsor:
Presented by Snapchat
Description:
Immerse yourself in the world of augmented reality with these 2018 Clio Awards Snapchat AR Specialty Award submissions. All work included the creative application of AR in an advertising campaign to stimulate and immerse users on the Snapchat platform.
Descriptor:
Ads
Oct
05
Deliveroo and Time Out to host live events focused on food battles
Posted in: UncategorizedThe Battle of the Burger will see a selection of London’s burger makers go head to head to be crowned the capital’s burger champion.
Oct
05
Brandweek Q&A: Anthony Hamilton on What Makes a Strong Personal Brand
Posted in: UncategorizedAnthony Hamilton took the stage at the Date Shed in Indio, Calif., on Sept. 24 to perform for the crowd of marketers, advertisers and others gathered for Brandweek. A few hours before his show, he sat down with Adweek to discuss his personal brand, working with brands and how he balances the business of branding…
Oct
05
Long-Distance Running Shoes – Brandblack Introduces the Lightweight Kite Racer Sneakers (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Brandblack introduces a new footwear silhouette entitled the Kite Racer as a part of the label’s Fall/Winter 2018 seasonal offerings. The sneakers are designed for long-distance running…
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