Tinder passa a ter anúncios do Google

Tinder

O Tinder anunciou algumas alterações em seu sistema de anúncios. Agora, o aplicativo que pertence ao Match Media Group usará o servidor de anúncios do Google para vender anúncios programáticos. Para os usuários, pouca coisa muda. Mas para o Tinder, essa é mais uma forma do aplicativo obter receita. Há tempos a plataforma tem procurado impulsionar o …

O post Tinder passa a ter anúncios do Google apareceu primeiro em B9.

Tinder passa a ter anúncios do Google

Tinder

O Tinder anunciou algumas alterações em seu sistema de anúncios. Agora, o aplicativo que pertence ao Match Media Group usará o servidor de anúncios do Google para vender anúncios programáticos. Para os usuários, pouca coisa muda. Mas para o Tinder, essa é mais uma forma do aplicativo obter receita. Há tempos a plataforma tem procurado impulsionar o …

O post Tinder passa a ter anúncios do Google apareceu primeiro em B9.

Twitter nega estar considerando aposentadoria do botão “curtir”

twitter-herts-and-stars.0.0

No início da manhã de hoje (29), o jornal inglês The Telegraph soltou uma matéria que fez as arrobas do Twitter explodirem em reações ao noticiar que a rede social estaria considerando aposentar o botão de “curtir” de sua plataforma. Antes o “favoritar”, a ferramenta poderia estar tendo seu uso reconsiderado pelo CEO Jack Dorsey, …

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Ford: Accessibility Mat


Film
Ford

EcoSport is the best selling Ford vehicle for disabled drivers. So, we redesigned its trunk mat, transforming it into a portable ramp for wheelchair drivers. It also has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user’s mobile phone every time it is used. A web site gathers this data, pointing the places in need of accessibility. So the local authorities responsible can check this information and do something to make the city more accessible.

Advertising Agency:GTB, São Paulo, Brazil
Creative Director:Vico Benevides, Rodrigo Strozenberg
Art Director:Vinny Couto
Copywriter:Lucas Arantes
Head Of Innovation:Icaro Abreu
Product Company:Paranoid Br
Director:Sala 12

Google workers plan walkout to protest handling of executive misconduct


Some Google employees are planning to walk out from their jobs because they’re dissatisfied with Chief Executive Officer Sundar Pichai’s response to a report about the company’s handling of alleged sexual harassment by executives, according to people familiar with the matter.

The workers are planning to leave their desks at the same time and gather. Timing of the protest is still being set, but it may happen on Thursday. The organizers have a list of requests for the company to consider. They declined to specify the demands, but one of the people said the requests aim to help anyone who might be affected by sexual harassment or power dynamics at work. The people asked not to be identified discussing a private matter.

More than 200 Google engineers are participating, according to BuzzFeed, which reported the plans earlier on Monday. A Google spokesman didn’t immediately respond to a request for comment.

Continue reading at AdAge.com

Ubisoft: The Beat

THE CHALLENGE:
Show everyone that the Just Dance Franchise is one of the most fun and exciting dance experience you could have.

THE AMBITION:
Create a campaign driven by a single objective: give people an irresistible urge to dance.

THE STRATEGY:
With Just Dance 2019, there is a beat behind every great moment in life, a natural momentum to keep dancing whatever the age or whatever the reason.

Video of UBISOFT – Just Dance "The Beat"

Clínica Personalitté: Whatever The Filter, The Beauty Is On You

Clínica Personalitté Print Ad - Whatever The Filter, The Beauty Is On You

Raise self-esteem and promote the well-being of our clients by offering aesthetic treatments supported by a qualified multidisciplinary team that always seeks the best result with quality and reliability. At the same time, we recognize that every beauty is already in every woman and our mission is to help in this recovery of self-esteem.

Google workers plan walkout to protest handling of executive misconduct


Some Google employees are planning to walk out from their jobs because they’re dissatisfied with Chief Executive Officer Sundar Pichai’s response to a report about the company’s handling of alleged sexual harassment by executives, according to people familiar with the matter.

The workers are planning to leave their desks at the same time and gather. Timing of the protest is still being set, but it may happen on Thursday. The organizers have a list of requests for the company to consider. They declined to specify the demands, but one of the people said the requests aim to help anyone who might be affected by sexual harassment or power dynamics at work. The people asked not to be identified discussing a private matter.

More than 200 Google engineers are participating, according to BuzzFeed, which reported the plans earlier on Monday. A Google spokesman didn’t immediately respond to a request for comment.

Continue reading at AdAge.com

Google workers plan walkout to protest handling of executive misconduct


Some Google employees are planning to walk out from their jobs because they’re dissatisfied with Chief Executive Officer Sundar Pichai’s response to a report about the company’s handling of alleged sexual harassment by executives, according to people familiar with the matter.

The workers are planning to leave their desks at the same time and gather. Timing of the protest is still being set, but it may happen on Thursday. The organizers have a list of requests for the company to consider. They declined to specify the demands, but one of the people said the requests aim to help anyone who might be affected by sexual harassment or power dynamics at work. The people asked not to be identified discussing a private matter.

More than 200 Google engineers are participating, according to BuzzFeed, which reported the plans earlier on Monday. A Google spokesman didn’t immediately respond to a request for comment.

Continue reading at AdAge.com

Google workers plan walkout to protest handling of executive misconduct


Some Google employees are planning to walk out from their jobs because they’re dissatisfied with Chief Executive Officer Sundar Pichai’s response to a report about the company’s handling of alleged sexual harassment by executives, according to people familiar with the matter.

The workers are planning to leave their desks at the same time and gather. Timing of the protest is still being set, but it may happen on Thursday. The organizers have a list of requests for the company to consider. They declined to specify the demands, but one of the people said the requests aim to help anyone who might be affected by sexual harassment or power dynamics at work. The people asked not to be identified discussing a private matter.

More than 200 Google engineers are participating, according to BuzzFeed, which reported the plans earlier on Monday. A Google spokesman didn’t immediately respond to a request for comment.

Continue reading at AdAge.com

Twitter nega estar considerando aposentadoria do botão “curtir”

twitter-herts-and-stars.0.0

No início da manhã de hoje (29), o jornal inglês The Telegraph soltou uma matéria que fez as arrobas do Twitter explodirem em reações ao noticiar que a rede social estaria considerando aposentar o botão de “curtir” de sua plataforma. Antes o “favoritar”, a ferramenta poderia estar tendo seu uso reconsiderado pelo CEO Jack Dorsey, …

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Livraria Saraiva anuncia fechamento de 20 lojas

Saraiva

Não são tempos fáceis para se vender livros no país. Na semana passada, a Livraria Cultura entrou na justiça com pedido de recuperação judicial para ajudar a pagar as milhares de dívidas que tem acumuladas com editoras; hoje (29), foi a vez da Saraiva anunciar o fechamento de 20 lojas espalhadas pelo território brasileiro, além …

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Sky Sports: Follow the Rose


Film
Sky Sports

Advertising Agency:Sky Creative Agency, London, United Kingdom
Creative:Ed Mallin, Simon Corkin
Sound Design:Simon Hitner
Post Production:George K, Mpc
Editor:Russell Icke, The Whitehouse
Production Company:Knucklehead
Director:Finn McGough
Producer:Tim Katz
Production Manager:Christabelle Stone
DoP:Jaime Feliu-Torres

Ecologists Without Borders: The Cleanest Font In The World

On a World cleanup day, 15th of September Slovenians didn’t just clean their country but also created an original typeface from garbage. Volunteers transformed different sort of waste found in nature – old cans, batteries, bottles, tires, helmets, jackets, furniture, etc. into artistic font. The cleanest font in the world can now be used as a reminder that every piece of trash can be RECYCLED AND REUSED – even as art. It is also vectorized & freeware so anyone can leave or type a message in a font made from real garbage.

Video of The Cleanest Font In The World: Made from trash found in the nature of Slovenia

Books News: Tiny Books Fit in One Hand. Will They Change the Way We Read?

Dutton, a Penguin Random House imprint, has just released its first batch of mini books, with a box set of novels by the best-selling author John Green.

Steve Pearce and Max Muncy Made Their Mark on the 2018 World Series, and on Twitter

The Boston Red Sox wrapped up Major League’s Baseball’s 2018 World Series with a 5-1 victory over the host Los Angeles Dodgers in game five, and the end of the game was the top-tweeted moment of the series, according to Twitter. The three top-tweeted World Series moments were: The end of game five. Max Muncy…

How Ad Tech Can Tap Into Consumer Emotions to Drive Digital Sales

For over 100 years, marketing and branding have been the backbone of every industry. And yet ad tech has failed to learn even the most basic lessons that have built great companies around the world. According to one industry expert, “most [ad tech] founders have a narrow understanding of what marketing is and its crucial…

Puma Sends $300 Million Global Media Account to Havas

Puma is sending its global media buying and planning account to Havas Media, effective as of the beginning of 2019. The appointment follows a global review handled by media strategy consultancy ID Comms. Puma works with J. Walter Thompson on creative, which it selected as its creative agency of record in December of 2013, following…

Creative Circle: Media Buyer (Agency) – FULL TIME

competitive:

Creative Circle:
Our agency client is looking to add a Media Associate to their team.In this role you will monitoring, tracking and verifying spend across multiple bro
Minneapolis, Minnesota

J.M. Smucker Company Consolidates U.S. Creative and Media Business With Publicis

The J.M. Smucker Company has concluded a holding company-based review by assigning both creative and media work for many of its best-known U.S. brands to Publicis Groupe. According to multiple sources with knowledge of the matter, the product lines involved include the company’s many jams, jellies and peanut butters, as well as Folgers and Millstone…