(TrendHunter.com) Aquatic exploration traditionally requires a fair bit of swimming to get around which can be exhausting after a short period, so the RoboSea ‘SEAFLYER’ underwater scooter is designed to…
That’s all, folks. Another Advertising Week for the books.
And what a week it was: We cozied up with 98,000 with our closest friends. We got a blister or two schlepping between Midtown East and Lincoln Center four times a day. We watched OMD’s Ben Winkler have some fun with Photoshop.
We overheard you wish for weed samples, spot a few mice (hey, everybody likes popcorn!) and bemoan the proportion of actual advertisers in attendance.
Heritage Bank celebrates the different people that make the Northwest a diverse, interesting place. And they believe differences can build a better bank, too. Which means they can offer their customers more than a community bank. But rather, a community of banks.
Film
Hudson’s Bay Company
Advertising Agency:TBWANEBOKO, Amsterdam, Netherlands
Production Company:Holy Fools
Director:Tobias Pekelharing
Producer:Frank De Kok
DoP:Floris van der Lee
Special MakeUp:Rob’s Props Shop
Editor:Mark Bechtold
Sound:Sauvage Sound
Composer:Darius Dante, Good Sounds
Music Mix:Postoffice
Vfx:Crabsalad
Color Grading:Crabsalad
Dancers:Marne van Opstal, Chloë Albaret, Nederlands Dans Theater
That’s all, folks. Another Advertising Week for the books.
And what a week it was: We cozied up with 98,000 with our closest friends. We got a blister or two schlepping between Midtown East and Lincoln Center four times a day. We watched OMD’s Ben Winkler have some fun with Photoshop.
We overheard you wish for weed samples, spot a few mice (hey, everybody likes popcorn!) and bemoan the proportion of actual advertisers in attendance.
Steve Labella, Snap Inc.’s vp of marketing, will be leaving next month, the company has confirmed. During his brief tenure at Snap, Labella, who joined in 2016, helped create and executive a number of the company’s campaigns, including its first TV spot earlier this year, Snapchat Spectacles-branded security trays at airports and billboards. Prior to…
Starbucks, Uber and Papa John’s are just a few big brands who’ve had to navigate a recent brand crisis. Bozoma Saint John–former chief brand officer for Uber, and, since June, CMO of Endeavor–said company culture is key to maneuvering through crisis. “Our culture has changed, the way that we talk to our audiences and how…
Film
Hudson’s Bay Company
Advertising Agency:TBWANEBOKO, Amsterdam, Netherlands
Production Company:Holy Fools
Director:Tobias Pekelharing
Producer:Frank De Kok
DoP:Floris van der Lee
Special MakeUp:Rob’s Props Shop
Editor:Mark Bechtold
Sound:Sauvage Sound
Composer:Darius Dante, Good Sounds
Music Mix:Postoffice
Vfx:Crabsalad
Color Grading:Crabsalad
Dancers:Marne van Opstal, Chloë Albaret, Nederlands Dans Theater
Print
Spondylus
Dive with experts.
Advertising Agency:Chamán, Lima, Peru
Creative Director:Manuel Cardenas
Art Director:Oscar Paredes
Illustrator:Pedro Sotelo, Plan B
Media
Renault
Advertising Agency:Mark+, Pelotas, Brazil
Production:Carma Social Interventions
Creatives:Ramon Ballverdú, Thomaz Ballverdú
Print
Castrol
Icon ad developed visuals for Castrol GTX Oil with the use of latest CGI and 3D methods. The concept is based on the extreme and rough conditions an engine goes through and in order to function smoothly, it needs Castrol GTX Oil. The visuals show the machine consuming Castrol GTX oil and surviving in such tough conditions.
Advertising Agency:Icon Advertising, Dubai, United Arab Emirates
Creative Director:Firas Tirhi
Art Director:Ahmed Mostafa, Mohamed Khalil
Illustrator:Mohamed Khalil
Copywriter:Shrey Sharma
Print
Ammeloo
Don’t let the pan steal your food. Ammeloo Non-Stick Pans
Advertising Agency:Amber, China
Photographer:Wizard Photography
Each and everyone of us has his own happy place, Moks will take you beyond that place!
Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from Apple’s Safari browser. Advertisers will be able to use this data to measure and optimize their campaigns on the social network. Facebook said advertisers…
Pode ser uma incrível coincidência, mas após a saída dos cofundadores do Instagram do negócio, o Facebook começou a testar um novo recurso de compartilhamento de localização que o ajudaria a usar os dados de localização da rede social de fotos para usar como quiser, ou seja, basicamente para veicular anúncios baseados na localização de …
O post Facebook testa ferramenta que permite saber sua localização através de dados do Instagram apareceu primeiro em B9.
Online
Air France
6 months after Louis, a first chatbot relating to baggage, Lucie was born with an ambitious goal: to book your perfect trip through a conversational experience. Knowing that 2/3 social media users do not have a specific destination in mind, Lucie offers a fun and innovative conversational experience to everyone. Addressing millennials, we defined a playful tone and witty visual language living on one full edit and three specific cut-downs for media targeting. Reaching travelers from France, Canada, US and UK, Lucie brings fun and rich content through an innovative touchpoint to support sales: social conversational commerce.
Advertising Agency:Goodkids, Paris, France
Creative Director:Manuel Tocanne
Director:Alexis Willis
Managing Director:Nicolas Fretelliere
Production:18-55
Sound Design:Chut on vous écoute
Print
Freddo
He knows what’s next.
Advertising Agency:Y&R, Buenos Aires, Argentina
Creative Directors:Lisandro Grandal, Fernando Tchechenistky, Gustavo Botte
Art Director:Gabriela Hidalgo Lizarraga
Copywriter:Geison Werner
Photographer:Getty Images
Digital Artist:Gaston Cardozo
Chevrolet has been a part of Ecuador for over 90 years, creating true history with people. Many models have become true icons and we decided to celebrate that legacy and showing what’s the next step for us. We created a brand / retail campaign that will remind our consumers the impact Chevrolet has in their personal stories, showcasing our portfolio and giving us a new platform for retail adaptations with a stronger message.
The rivalry between Salesforce and Adobe escalated Friday with the announcement that Salesforce is acquiring interactive email outfit Rebel, the latest encroachment of the cloud tycoons on each other’s turf.
Rebel provides consumers the ability to make purchases or write reviews within email rather than be directed to another landing page.That might not sound like much, but Home Depot, a Rebel customer, says it increased customer reviews by 55 percent after implementing its software, for example.
Although the move from Salesforce is a far cry from Adobe’s $4.75 billion acquisition of Marketo, it does hint that the companies are planning larger plays.
Each and everyone of us has his own happy place, Moks will take you beyond that place!
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
