Hasta La Creative!

Creative duo Jordan Chouteau and Cerra Buckholz joined Forsman & Bodenfors as group creative directors in New York, just weeks after the agency merged with KBS. Chouteau has worked as a creative director and copywriter for clients like Google, Kraft, Virgin Mobile, Adidas and Sony and held positions at Mother and 180LA. Buckholz was a creative director and art director for clients like Google, K-Y, Oreo, Facebook, Xbox and Kraft. She was senior art director at CP&B and worked at AKQA in San Francisco.

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Snap Inc. CEO Evan Spiegel shared a long memo with employees Sept. 26 in which he outlined several goals, including full-year profitability in 2019. The memo was obtained and shared by Alex Heath of Cheddar. Growth and profitability Spiegel said Snap Inc. will grow revenue three different ways: by increasing daily users and engagement; by…

A 9ª temporada de “The Walking Dead” estreou ontem, 07/10, e para a sua divulgação, a série colocou diversos zumbis espalhados pelas ruas de Nova York. A ativação da AMC lembra o que a série fez para divulgar a sua primeira temporada, em 2010, quando atores caracterizados como zumbis cruzaram a cidade de Atlanta. Dessa …

O post Zumbis invadem ruas de Nova York na estreia da 9ª temporada de “The Walking Dead” apareceu primeiro em B9.

Walt Disney Co. named senior Fox executive Peter Rice as co-chairman of its television business once the entertainment giant completes the $71 billion purchase of entertainment assets from 21st Century Fox.

Another Fox executive, Dana Walden, will become chairman of the Disney Television Studios and ABC Entertainment, according to a statement Monday. Ben Sherwood, the current co-chair of Disney Media Networks and president of the Disney-ABC television group, will remain in his role through the transition.

The appointments, while expected, fill key roles at Burbank, California-Disney as it digests Fox entertainment assets including the company’s TV and movie studios and cable networks such as FX and Nat Geo. In March, Disney named James Pitaro co-chairman of media networks and president of ESPN. He and Rice report to Bob Iger, Disney’s chief executive officer.

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WPP may have avoided losing the Ford Motor Co. account altogether, yet the automaker’s choice of BBDO as lead creative agency is a financial and psychological blow to WPP and its dedicated Global Team Blue unit. While WPP retains significant business from Ford, the move marks a seismic shift for a holding company whose agencies have had ties to the automaker since 1943.

In an internal memo to employees sent today from Satish Korde, CEO of WPP’s Global Team Blue, obtained by Ad Age, the agency reacted with disappointment to the decision and tried to reassure staff.

Global Team Blue internal memo from CEO Satish Korde

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The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX, has been revealed.

Salesforce upped the ante in the marketing cloud space with its latest purchase Rebel. This happened the same week as two of the godfathers of ad tech left their respective roles at Google and AppNexus, while MediaMath made even more transparency demands from trading partners. Here’s what’s happening in This Week in Ad Tech. Salesforce…

A 9ª temporada de “The Walking Dead” estreou ontem, 07/10, e para a sua divulgação, a série colocou diversos zumbis espalhados pelas ruas de Nova York. A ativação da AMC lembra o que a série fez para divulgar a sua primeira temporada, em 2010, quando atores caracterizados como zumbis cruzaram a cidade de Atlanta. Dessa …

O post Zumbis invadem ruas de Nova York na estreia da 9ª temporada de “The Walking Dead” apareceu primeiro em B9.

Os fãs de “Twin Peaks” e de David Lynch estão em constante estado de tensão desde o fim do revival do icônico seriado do início dos anos 90. Além do final impactante, tanto o criador do seriado quanto o Showtime que produziu e veiculou a nova leva de episódios vem mantendo o suspense de uma continuação …

O post David Lynch e Showtime estão desenvolvendo jogo em VR de “Twin Peaks” apareceu primeiro em B9.

Alphabet fell to its lowest since July after the Wall Street Journal reported the internet giant decided not to disclose a “software glitch” at its Google+ social network that could have exposed the personal data of “hundreds of thousands” of users.

Google chose not to disclose the flaw this past spring out of concern it would trigger regulatory backlash, especially in the wake of criticism against Facebook Inc. for its privacy issues, the newspaper reported. Google plans to shut down its social network and announce new privacy measures in response to the incident, the paper said. The flaw exposed user data from 2015 until this past March, according to the report.

In a blog post, Google vice president of engineering Ben Smith confirmed the company had found a “bug” that affected as many as 500,000 users. The company found no evidence the information was misused by any developers, Smith said. A spokeswoman for Google didn’t immediately return a request for further comment.

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