Purchasing a mattress has changed dramatically in recent years. A once sleepy category has undergone massive disruption with direct-to-consumer brands like Casper shaking up the market. For a legacy brand like Beautyrest, that kind of upheaval could be alarming, but so far it has helped the company drive more communication with consumers. “We’re very much…
Ellen DeGeneres’ Ellen Digital Network already includes ventures from original digital series, such as Momsplaining with Kristen Bell, to the popular app Heads Up! Now, it will add Ashley Graham and Ayesha Curry to its list of celebrity partners. EDN today unveiled new programming and returning series at the first Digital Content NewFronts West in…
To each personality his SUV, from Gorges du Verdon to Cassis. Opel France and the French Folks go for a wild, urban and true Experience.
The film studio is staging an immersive exhibition with London’s Carnaby Street, which will see Queen’s prominent crest feature upon the famous Carnaby arch.
Papa John’s is ready to embark on a new chapter–one without former founder John Schnatter, who was publicly ousted from the brand (and all of Papa John’s marketing) following his use of the N-word and other racially insensitive comments on a conference call back in May. Since then Papa John’s has moved quickly to show…
Papa John’s is ready to embark on a new chapter–one without former founder John Schnatter, who was publicly ousted from the brand (and all of Papa John’s marketing) following his use of the N-word and other racially insensitive comments on a conference call back in May. Since then Papa John’s has moved quickly to show…
Tatilsepeti.com is a Turkish online travel agency. In August, tatilsepeti.com called out people who still didn’t go on a vacation by reminding them their sunburns.
Intel has selected a Dentsu Aegis Network solution called “Team Intel” as its global media agency of record.
The Santa Clara, California-based technology company’s new media team will handle digital, social, programmatic, search, offline media and analytics, staffed by people from the networks’s shops including Carat, Merkle and Amnet. The team will work closely with creative agency McGarryBowen and Intel’s other creative shops. Intel will continue to work with incumbents iProspect and Cardinal Path for search and digital marketing.
The incumbent is OMD. When the shop won Intel’s media duties in 2008, the global account was valued at $300 million.
Spring Musical Pillow makes you sleep better than any other pillow, because it turns your favorite music into lullabies.
Jack in the Box Inc. franchisees hope the company drops CEO Lenny Comma and remakes the upper management team, including hiring a head of marketing.
Citing weak sales, franchisees of the fast-food chain are urging the company to replace its CEO. The group that represents about 89 percent of Jack in the Box’s 2,200 locations says its resources have been cut in recent years, hurting training and remodeling efforts and leading to a loss of confidence in company leadership.
“We really need change,” said Michael Norwich, chairman of the National Jack in the Box Franchisee Association. “Nobody is taking ownership and it’s resulting in the condition we’re in now.”
Spring Musical Pillow makes you sleep better than any other pillow, because it turns your favorite music into lullabies.
Spring Musical Pillow makes you sleep better than any other pillow, because it turns your favorite music into lullabies.
Category: Beyond Madison Avenue
Summary: Natural Light announced on Twitter that it would be introducing a limited-time-only 77-pack of 12-ounce cans available exclusively in College Park, MD.
The holding company, which was the longtime incumbent on Ford, lost the global creative business to BBDO.
A planning decision by Lambeth Council could deprive brands of one of their favourite and most impactful outdoor advertising sites in the next few years.
Globalization is not a new phenomenon. Some argue that Genghis Khan and the Mongols are responsible for international influence and trade. Others believe the World Wars economically drew the globe together. Whether you think expansion started in the 13th century or the 20th, one thing is certain: Digital technology is bringing the world a lot…
O Instagram quer eliminar o cyberbullying de sua plataforma e conta com um software de inteligência artificial para ajudá-lo nesta tarefa. A rede social anunciou hoje (9) que usará de um programa do tipo para “detectar bullying proativamente” nas próximas semanas, ajudando seus moderadores humanos na missão de combate à prática. A metodologia será implementada …
O post Instagram está usando inteligência artificial para detectar cyberbulling na plataforma apareceu primeiro em B9.
Tatilsepeti.com is a Turkish online travel agency. In August, tatilsepeti.com called out people who still didn’t go on a vacation by reminding them their sunburns.
Category: Beyond Madison Avenue
Summary: Natural Light announced on Twitter that it would be introducing a limited-time-only 77-pack of 12-ounce cans available exclusively in College Park, MD.
With new laws governing data privacy of and for consumers, companies are forced to be transparent about what data they collect, how they use that data and where they are distributing or selling it. The question from audiences is no longer “Are you using my data?” but “What exactly are you planning to do with…
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