Nothing Bundt Cakes: Sharon

In the activation stage of this campaign, communities were asked, via email and paid Facebook video and banners, who is your greatest “joy giver”? Over 1100 different people were nominated by their friends and co-workers for the chance to have Nothing Bundt Cakes host them an elaborate surprise party. Two were chosen and their parties filmed. In the campaign’s branding stage, the resulting 2:00 videos were distributed, via paid Facebook, to a target audience of women 25 – 55, especially “thoughtful gift-givers.” The unstated campaign message is “cakes are communal joy.”

Video of Sharon, Joy Giver Full Story

Watching the Wu-Tang Clan Ponder Life While Eating Burgers in Space Is Gloriously Satisfying

On September 12, Impossible Foods launched its plant-based Impossible Burger at White Castles nationwide. The partnership is a somewhat historic one for the award-winning food start-up as White Castle becomes the first national restaurant chain to offer the Impossible brand. So what is the best way to celebrate such a monumental feat? Naturally, you fly…

Creative Circle: Digital Media Manager (Programmatic and Social)

competitive:

Creative Circle:
Our client, a boutique creative agency, is looking for a Digital Media Manager to join their team. This is an ONSITE FULL TIME opportunity.The Digital
Austin, Texas

Google’s Newest Products Are the Company’s Gateway to Gain Consumer Trust

During Google’s annual hardware event Tuesday morning, the company’s newest products weren’t the only focus for the company. As various executives walked the stage, they each reiterated a key takeaway: The tech giant is taking consumer privacy more seriously than any other company out there. Not that Google is free from its own data and…

Barbie: Barbie Dream Gap

Video of The Dream Gap Project | Barbie

Minimalist Coworker Homes – Muji's Coworker Apartments Efficiently Use Space in Dense Cities (GALLERY)

(TrendHunter.com) Designed as a concept by Muji, this coworker apartment is purpose-built to house two employees at the same company. Created for the annual House Vision exhibition, this concept prototype was…

Nothing Bundt Cakes: Holly

In the activation stage of this campaign, communities were asked, via email and paid Facebook video and banners, who is your greatest “joy giver”? Over 1100 different people were nominated by their friends and co-workers for the chance to have Nothing Bundt Cakes host them an elaborate surprise party. Two were chosen and their parties filmed. In the campaign’s branding stage, the resulting 2:00 videos were distributed, via paid Facebook, to a target audience of women 25 – 55, especially “thoughtful gift-givers.” The unstated campaign message is “cakes are communal joy.”

Video of Holly, Joy Giver Full Story

Google drops out of Pentagon's $10 billion cloud competition


Alphabet Inc.’s Google has decided not to compete for the Pentagon’s cloud-computing contract valued at as much as $10 billion, saying the project may conflict with its corporate values.

The project, known as the Joint Enterprise Defense Infrastructure cloud, or JEDI, involves transitioning massive amounts of Defense Department data to a commercially operated cloud system. Companies are due to submit bids for the contract, which could last as long as 10 years, on Oct. 12.

Google’s announcement on Monday came just months after the company decided not to renew its contract with a Pentagon artificial intelligence program, after extensive protests from employees of the internet giant about working with the military. The company then released a set of principles designed to evaluate what kind of artificial intelligence projects it would pursue.

Continue reading at AdAge.com

Bloomin’ Brands Sends U.S. Account to Mediahub

Bloomin’ Brands, the restaurant chain behind most recognizably Outback Steakhouse, Carrabba’s Italian Grill and Bonefish Grill, has selected Mediahub as its U.S. agency of record following a review launched in July, sources told Adweek. Mediahub–Adweek’s 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe–deferred comment to Bloomin’ Brands. Update: A…

Girls Demand an End to the ‘Dream Gap’ Limiting Their Careers in Barbie’s Stirring New Spot

It’s nearly International Day of the Girl, a moment of global discussion about the way today’s girls are raised and respected, and Mattel’s Barbie brand is coming out swinging with a powerful spot in advance of the Thursday event. In its new spot from BBDO San Francisco, the global Barbie marketing team highlights “The Dream…

Landor Associates Sued by Former Executive Alleging Age Discrimination

Suzanne Hernandez, who spent more than four years as executive director of insights and analytics at WPP-owned brand consultancy Landor Associates, has filed a lawsuit accusing her former employer of age discrimination. The lawsuit, which Hernandez filed in New York County Supreme Court on Oct. 4, contends that despite being a digitally savvy Microsoft alum,…

Delta Passengers Can Pick December’s Featured Holiday Movie in a Twitter Poll

One of the side effects of Delta Air Lines’ new initiative with Twitter may be a rekindling of the debate over whether Die Hard counts as a Christmas movie. Delta passengers can use Twitter’s poll feature to decide which holiday-themed feature film will be shown in-flight during the upcoming holiday season. The choices are Die…

Condé Nast’s EVP and Digital Director Is Exiting the Company

After more than six years at Cond? Nast, evp and chief digital officer Fred Santarpia will depart the company Nov. 2. Santarpia did not say where he will go next but wrote in a memo to staff that it was “the right time” to depart “with the company’s digital foundation set.” “Business, edit or otherwise,…

Was This the Right Time for Facebook to Debut Its Portal Video Device?

Under intense scrutiny over privacy and its handling of user data, Facebook apparently believes people will welcome a Facebook device, complete with a camera that follows people around the room, into their homes. Facebook officially introduced its Portal ($199) and Portal Plus ($399) video communications devices Monday morning, saying that they are now available for…

Luxe Modern Camping Vans – The Airstream Interstate Takes Advantage of a Classic Work Van (GALLERY)

(TrendHunter.com) Airstream is perhaps best known for its iconic Silver Bullet trailers, but the American brand is aiming to update its fleet with the Airstream Interstate. Built upon the Mercedes-Benz Class B van,…

Nubank recebe investimento de US$180 milhões da Tencent

nubank

A Tencent mostrou grande interesse na startup brasileira de tecnologia financeira Nubank. A empresa chinesa investiu 180 milhões de dólares para ter uma pequena participação no Nubank; foram 90 milhões através de uma rodada de investimentos, e mais 90 milhões na compra de ações da startup. Essa é a primeira vez que a Tencent investe numa empesa brasileira …

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Opel: L'expérience Sauvage, Urbaine et Véritable


Film
Opel

To each personality his SUV, from Gorges du Verdon to Cassis. Opel France and the French Folks go for a wild, urban and true Experience.

Advertising Agency:Mirum, France
Creative Director:Romesh Ramful
Creative Strategist:Julien Vélu, Julien Vélu
Project Manager:Johana Amraoui
Production:Romain Leclerc
Client:Maxime Pons

Google drops out of Pentagon's $10 billion cloud competition


Alphabet Inc.’s Google has decided not to compete for the Pentagon’s cloud-computing contract valued at as much as $10 billion, saying the project may conflict with its corporate values.

The project, known as the Joint Enterprise Defense Infrastructure cloud, or JEDI, involves transitioning massive amounts of Defense Department data to a commercially operated cloud system. Companies are due to submit bids for the contract, which could last as long as 10 years, on Oct. 12.

Google’s announcement on Monday came just months after the company decided not to renew its contract with a Pentagon artificial intelligence program, after extensive protests from employees of the internet giant about working with the military. The company then released a set of principles designed to evaluate what kind of artificial intelligence projects it would pursue.

Continue reading at AdAge.com

Arizona Lottery: Million Dollar Giveaway

Video of Arizona Lottery Million Dollar Giveaway

Arizona Lottery: Live Your Million Dollar Fantasy

Video of Fantasy 5 One Million Dollar Giveaway