For Keegan-Michael Key, choosing which brands to work with is all about evaluating accessibility. The comedian, who is famous for his work on shows like MADtv and Key & Peele, spoke with Adweek at the relaunch of MetroPCS–now known as Metro by T-Mobile. At the brand’s event on Oct. 8 at New York’s Grand Central…
Facebook has brought its Safety Check–which enables people to check on the status of friends and family during times of crisis and lets those in affected areas mark themselves as safe–to its Workplace by Facebook enterprise solution for businesses. The social network introduced Safety Check in October 2014, and it announced at its Flow leadership…
Twitter Moments can no longer be created via the social network’s flagship iOS and Android applications, effective Oct. 23. The move was announced in a Twitter Support tweet, which cited low use of the feature as the reason for sunsetting it. On October 23, we’re removing the ability to create Moments on the Twitter for…
Para divulgar o Peugeot 508, o seu mais novo modelo de carro, a Peugeot decidiu realizar um experimento um tanto curioso que combina tecnologia e transporte com música clássica. A fabricante chamou o pianista Riopy, músico celebrado no meio e que esteve por trás de trilhas sonoras de produções como “A Garota Dinamarquesa” e o …
O post Peugeot coloca Riopy para tocar piano com seu mais novo modelo de carro apareceu primeiro em B9.
Less than 48 hours after its release by the Fire Ted Cruz PAC, an ad titled “Is Ted Cruz ‘Tough As Texas’?” has gone viral, closing in on nearly a million views on YouTube alone.
Directed by Houston-based filmmaker Richard Linklater (“Slacker,” “Dazed and Confused,” “Boyhood,” etc.), it’s a breath of fresh air for a few reasons: First, it’s unlike most of the political attack ads flooding the airwaves and social media these days, in that it’s entirely understated (no menacing soundtrack or quick-cut montage of a politician looking shady here). It’s perfectly cast. And, well, it’s just really funny (particularly at the very end).
In the 30-second spot, an elderly Texas manSonny Carl Davis, reprising his character from Linklater’s 2011 film “Bernie”sits in a coffeeshop and says “Somebody left something on my door the other day. It said ‘Ted Cruz: Tough as Texas.’ He breaks into a laugh and adds, “I mean, come on. If somebody called my wife a dog and said my daddy was in on the Kennedy assassination, I wouldn’t be kissing their ass.” (He’s referencing, of course, things that Donald Trump said in 2016 on the campaign trail.) Davis is obviously getting worked up and at this point his laughter morphs into anger as he continues: “You stick a finger in their chest and give ’em a few choice words. Or you drag their ass out by the woodshed and kick their ass, Ted.”
The account shift ends Amex’s 20-year relationship with Mindshare.
Data privacy experts and advocates encouraged federal lawmakers at a Senate Commerce Committee hearing Wednesday to draft strict data protection regulation that would give consumers vastly more control over their personal data. During the hearing, the second of several scheduled before the Senate Committee on Commerce, Science and Transportation, Republican and Democratic senators expressed grave…
The 4A’s, the organization founded in 1917 that serves more than 700 member agencies across 1,300 offices, announced today a restructuring of sorts, pivoting to events that focus on “tangible actions.” In doing so, the organization is canceling this year’s annual spring conference in Miami (which was rebranded in 2018 as Accelerate from Transformation). Instead,…
Facebook announced that brands can now include Instant Forms–formerly known as Lead Forms–in all ad campaigns with brand awareness, reach and traffic objectives. Instant Forms enables actions such as newsletter signups, donor registrations and sample requests, and they enable people to let brands know how they want to be reached and share their contact information….
Se tem uma coisa que nós nunca poderemos dizer em relação ao Snapchat é que a empresa não tentou, de todas as formas possíveis, se manter como uma rede social relevante em meio à grande concorrência. Desta vez, em mais uma tentativa de alavancar seu número de usuários, a plataforma anuncia uma parceria exclusiva com …
O post Em mais uma tentativa de fazer crescer o número de usuários, Snapchat vai apostar em séries originais apareceu primeiro em B9.
As plataformas Uber e Girlboss anunciaram uma parceria inédita com foco no investimento de startups fundadas por mulheres. A informação foi dada com exclusividade ao site Fast Company. Inicialmente, a Uber investirá mais de US$ 200 mil em três fundadores como parte do projeto, que usará a Girlboss, empresa de mídia criada pela fundadora da Nasty Gal, …
O post Uber e Girlboss criam parceria para ajudar a financiar startups fundadas por mulheres apareceu primeiro em B9.
Less than 48 hours after its release by the Fire Ted Cruz PAC, an ad titled “Is Ted Cruz ‘Tough As Texas’?” has gone viral, closing in on nearly a million views on YouTube alone.
Directed by Houston-based filmmaker Richard Linklater (“Slacker,” “Dazed and Confused,” “Boyhood,” etc.), it’s a breath of fresh air for a few reasons: First, it’s unlike most of the political attack ads flooding the airwaves and social media these days, in that it’s entirely understated (no menacing soundtrack or quick-cut montage of a politician looking shady here). It’s perfectly cast. And, well, it’s just really funny (particularly at the very end).
In the 30-second spot, an elderly Texas manSonny Carl Davis, reprising his character from Linklater’s 2011 film “Bernie”sits in a coffeeshop and says “Somebody left something on my door the other day. It said ‘Ted Cruz: Tough as Texas.’ He breaks into a laugh and adds, “I mean, come on. If somebody called my wife a dog and said my daddy was in on the Kennedy assassination, I wouldn’t be kissing their ass.” (He’s referencing, of course, things that Donald Trump said in 2016 on the campaign trail.) Davis is obviously getting worked up and at this point his laughter morphs into anger as he continues: “You stick a finger in their chest and give ’em a few choice words. Or you drag their ass out by the woodshed and kick their ass, Ted.”
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
Google and YouTube (a Google sudsidiary) dominate, thanks in part to their prominent presence as advertisers during Tuesday night’s American Music Awards. In one of two new YouTube Music ads, singer Dua Lipa pays tribute to “women who have paved the way,” including Alicia Keys. Google wryly demonstrates exactly why you might appreciate the new AI-powered Top Shot camera feature in its new Pixel 3 phones (Frank Sinatra’s “Let Me Try Again” serves as the soundtrack). And in the sole non-Google/YouTube spot in our list, Beats says it offers “music the way the artist intended” with a little help from Halsey.
The holiday shopping season is fast approaching, and Pinterest offered a sneak peek at the trends that are already emerging on its network. Pinterest partner insights lead Thea Carp said in a blog post that more than 62 million people came to Pinterest for holiday ideas and gifts in 2017, and people spent an average…
As we near closer and closer to the midterm elections, the onslaught of political ad campaigns tend to get noticeably more desperate. However, some of the most effective ads choose to implement simple logic over mudslinging or obnoxious tactics. One ad spot directed by filmmaker Richard Linklater poses a simple question: “Is Ted Cruz ‘Tough…
Last year, FX and AMC rolled out new offerings that gave subscribers ad-free access to their shows for an additional monthly fee. But initially, FX+ and AMC Premiere were available only to subscribers of certain cable providers, like Comcast’s Xfinity. However, taking a page from HBO Go–the premium cable network’s streaming service for subscribers–both FX…
(TrendHunter.com) Solar power holds strong promise for those in developing nations where traditional electricity remains unavailable to offer a decentralized way to power essential items, and the conceptual ‘…
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
Google and YouTube (a Google sudsidiary) dominate, thanks in part to their prominent presence as advertisers during Tuesday night’s American Music Awards. In one of two new YouTube Music ads, singer Dua Lipa pays tribute to “women who have paved the way,” including Alicia Keys. Google wryly demonstrates exactly why you might appreciate the new AI-powered Top Shot camera feature in its new Pixel 3 phones (Frank Sinatra’s “Let Me Try Again” serves as the soundtrack). And in the sole non-Google/YouTube spot in our list, Beats says it offers “music the way the artist intended” with a little help from Halsey.
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