Hasta La Creative!

American Express has chosen Interpublic Group of Co.’s UM as its new global agency for strategic media planning and buying following a review that began earlier this year.

The brand previously worked with GroupM’s Mindshare, as well as with Publicis Media’s Digitas for some digital media work. AmEx said it will continue to work with Digitas on creative assignments in the U.S.

AmEx spent $563.8 million on measured media worldwide in 2016, which is a 21 percent increase from the year earlier, according to Ad Age’s DataCenter. In the U.S. last year, it spent $204.6 million on measured media, according to Kantar Media.

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AT&T WarnerMedia will start a new streaming service for consumers in the fourth quarter of 2019, challenging Netflix and a planned product from Walt Disney.

A direct-to-consumer service would capitalize on WarnerMedia’s vast library of movies, TV shows, documentaries and animation. Media companies are all scrambling to offer more direct services in response to consumers’ cutting their cable subscriptions. AT&T, which completed its acquisition of Time Warner in June, also is looking for payoff from the $85 billion deal.

AT&T Chief Executive Officer Randall Stephenson telegraphed last month that the streaming product would be announced this quarter. The new service will be devoted to entertainment programming. CNN’s live news won’t be part of it.

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If you really take a moment to think about it, the amount of sound medical advice that many adults commonly ignore is a bit alarming. Men, in particular, are encouraged to partake in routine prostate exams, as 1 in every 9 men are diagnosed with prostate cancer every year. Though these exams are essential for…

Atualmente o aplicativo de namoro mais popular, o Tinder já está entre nós há nada menos que seis anos e acumula mais de 300 milhões de usuários sedentos pelo amor. Mas por mais que a rede social “da pegação” tenha se firmado como a plataforma para encontrar o seu próximo crush, o app vem fazendo …

O post Primeira grande campanha do Tinder celebra as alegrias de ser solteiro apareceu primeiro em B9.

Millennials’ use of social media is helping to drive their investment decisions, according to Fabrizio Campelli, Deutsche Bank AG’s global head of wealth management.

They have a “fear of missing out” as they’re more “networked and exposed” through social media to their peers’ activity than previous generations, Campelli said Wednesday during a discussion about millennial wealth at the Bloomberg Invest Summit in London.

Born between the early 1980s and mid-1990s, millennials’ growing focus on investments that align with their personal values and lifestyles is forcing wealth managers to reassess their services. They’re set to inherit as much as $30 trillion, according to research firm CB Insights, and their adulthoods align with the post-2000 inception of global social media networks like Facebook and Twitter.

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Facebook announced a slate of new initiatives for small agencies and independent consultants during its Global Partner Summit in New York on Tuesday.

The social network used the marketing summit as a jumping off point for its new partnership programs, including a new online training course for freelance consultants. Facebook also discussed a nascent and exclusive test with small agencies called Facebook Pro, which gives select marketing partners access to special services like an all-hours help messaging line.

“The whole things was very [small- and medium-sized business] focused,” says Megan Beam, vp of search and social strategic partnerships at Adtaxi, discussing the summit. “Facebook is really starting to simplify the platform. It’s kind of complex and they’re working on making it more accessible.”

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Back in 1981, the English new wave band the Buggles famously warned about radio’s demise in their hit song “Video Killed the Radio Star,” and in the decades since, there’s been no shortage of dire predictions about the industry. But to paraphrase Mark Twain, the reports of radio’s death have been greatly exaggerated.

While classic radios and stereo systems of yesteryear are steadily disappearing from U.S. homes, 93 percent of Americans still tune in to the radio each week. Radio remains the dominant media in the car, and the rising popularity of voice-activated devices such as Amazon Echo, Google Home and Apple’s HomePod are fueling a new audio renaissance that harks back to an era when families gathered to listen to FDR’s fireside chats and shows like “The Lone Ranger” and Jack Benny.

According to the Spring 2018 Smart Audio Report from NPR and Edison Research, an estimated 43 million people over the age of 18 in this country now own at least one smart speaker. By 2022, Juniper Research predicts that Americans will be using nearly 900 million voice-assistant-enabled devices across smartphones, tablets, PCs, speakers, TVs and carsa 95 percent increase over today.

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If you like to watch several shows at the same time, you might want to invest in a Magic Leap headset. Next year, AT&T plans to bring DirectTV Now to Magic Leap’s mixed-reality platform, allowing users to open several shows inside of tabs within the headset. The news, announced today at Magic Leap’s inaugural developer…

Less than 48 hours after its release by the Fire Ted Cruz PAC, an ad titled “Is Ted Cruz ‘Tough As Texas’?” has gone viral, closing in on nearly a million views on YouTube alone.

Directed by Houston-based filmmaker Richard Linklater (“Slacker,” “Dazed and Confused,” “Boyhood,” etc.), it’s a breath of fresh air for a few reasons: First, it’s unlike most of the political attack ads flooding the airwaves and social media these days, in that it’s entirely understated (no menacing soundtrack or quick-cut montage of a politician looking shady here). It’s perfectly cast. And, well, it’s just really funny (particularly at the very end).

In the 30-second spot, an elderly Texas manSonny Carl Davis, reprising his character from Linklater’s 2011 film “Bernie”sits in a coffeeshop and says “Somebody left something on my door the other day. It said ‘Ted Cruz: Tough as Texas.’ He breaks into a laugh and adds, “I mean, come on. If somebody called my wife a dog and said my daddy was in on the Kennedy assassination, I wouldn’t be kissing their ass.” (He’s referencing, of course, things that Donald Trump said in 2016 on the campaign trail.) Davis is obviously getting worked up and at this point his laughter morphs into anger as he continues: “You stick a finger in their chest and give ’em a few choice words. Or you drag their ass out by the woodshed and kick their ass, Ted.”

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