Winning ideas: Creative highlights from U.S. Hispanic agencies


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Why Hispanics are signing up for skinny bundles


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Samsung Galaxy Note 9 review: The confirmation-bias battle continues


I’ve had my Samsung Galaxy Note 9 for a few days and I can say without hesitation that this is an awesome device. It’s aesthetically beautiful, it’s fast, it’s powerful, and it’s packed with small improvements that combine to make the Note 9 a best-in-class Android handheld.

General impressions

I really like the Note 9. It is a case study in continuous improvement, which is clearly Samsung’s innovation strategy. There isn’t one “blow your mind” new feature, but each aspect of the Note 9 has been improved. When taken together, this combination of improvements makes the Note 9 a serious standout in a crowded room of Android phones.

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KBS and Forsman & Bodenfors merge to form new global agency

The pairing marks the end of the KBS name.

Launch campaign for Fifa 19 features a plethora of football megastars

EA Sports has launched a campaign for its football title Fifa 19, ahead of the game’s release on 28 September.

MDC Partners Retires KBS Brand, Folding It Into Forsman & Bodenfors

MDC Partners-owned agencies Kirshenbaum Bond Senecal + Partners and Forsman & Bodenfors are merging to form a new global creative offering under the latter’s name, effectively putting an end to the KBS acronym. The new agency comes to market today with 700 employees across eight offices in North America, Europe and Asia and marries F&B’s…

3 Ways to Ensure Ad-Tech Spend Is Creating Actual Value

We all remember the chart from the early days of ad tech that showed how $1 coming from a marketer could become as little as $.25 to the publisher after being reduced by agencies and ad-tech firms. The world’s largest marketers came out in unison telling the industry this must stop. They were partially right,…

5 Ad-Tech Insights Learned From Dmexco and the Ad Trader Summit

Media executives gathered last week at the Dmexco exhibition in Cologne, Germany, and Ad Trader Summit (ATS) London for thought leaders’ observations on the notoriously esoteric (yet increasingly ubiquitous) sub-genre of the industry. Here the most tech-savvy of the business on both sides of the Atlantic gather to trade war stories and insights. Below are…

Why the Future of Digital Marketing Lies in Automation and Chatbots

There is no question that mobile messaging is on the rise. By the end of 2018, 78 percent of the world’s smartphone users will message every month, and the growth is only expected to continue. By 2021, it’s predicted that the global user base for mobile messaging apps will have risen an additional 24 percent….

Why Programmatic Provides a Better Digital Marketing Landscape

Everyone loves to hate on digital advertising, but it is here to stay–and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The endless hours spent on social media or consuming streaming content wouldn’t exist without the programmatic…

Jovens estão deixando de usar o Facebook nos Estados Unidos

Facebook

Uma pesquisa da ONG Common Sense Media, publicado no site Axios, mostra a atual relação dos jovens dos Estados Unidos com a internet, principalmente com as redes sociais. Entre os dados mais interessantes, o número destes usuários no Facebook teve uma queda considerável: de 68% em 2012 (ano em que o estudo foi feito pela …

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Os irmãos Coen estão de volta ao Velho Oeste no primeiro trailer de “The Ballad of Buster Scruggs”

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Começou como uma antologia de seis capítulos sobre o Velho Oeste, mas depois virou um filme a ser inscrito nas principais mostras de cinema a tempo de concorrer ao próximo Oscar. Agora embalado pelo prêmio de Melhor Roteiro no último Festival de Veneza e prestes a passar pelo Festival de Cinema de Nova York e …

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Top 50 Youth Trends in September – From Youth-Centered Gamer Workshops to Interactive Candy Shows (TOPLIST)

(TrendHunter.com) A more youthful generation of consumers are attracting the attention of marketers and this list of September 2018 youth trends highlights the various efforts companies go through to offer products…

Green People’s Power: Feel The Gap Soda

Feel the atmospheric concentration of CO2 through Carbonated water then and now.

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Huawei: Night Mode Photos Without Flash – Bat

Huawei Print Ad - Night Mode Photos Without Flash - Bat

Objective: Create a visual that demonstrates one of the benefits of Huawei P20 Pro smartphone – high quality night-mode photography without the flashlight.

Idea: Only nightlife lovers can truly appreciate night-mode photography without the flashlight.

Huawei: Night Mode Photos Without Flash – Owl

Huawei Print Ad - Night Mode Photos Without Flash - Owl

Objective: Create a visual that demonstrates one of the benefits of Huawei P20 Pro smartphone – high quality night-mode photography without the flashlight.

Idea: Only nightlife lovers can truly appreciate night-mode photography without the flashlight.

Papa John's ad puts real employees to work repairing its brand


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Are you a Best Place to Work? The deadline to enter is Friday


This year’s Best Places to Workdeadline to enter is Friday!looks different than it has in the past.

Along with our new partner, Latitude, we’ve made things bigger and better. The criteria has been modernized to better reflect the policies and attitudes that create healthy, successful work environments, and to even out the playing field for companies big and small.

The updates take a more rigorous look at how companies embrace factors such as diversity and inclusion, reward hard work and grow their bottom lines. Survey questions address the structures in place for employee advancement, compensation and profit sharing, the benefits you offer (think: maternity and paternity leaves), and the makeup of your workforce (what percentage of your U.S. employees would you classify as belonging to a minority or multicultural group, for instance?). They also look at the resources available to your employees, from mentoring programs to “creative playtime.”

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Dear Martin Sorrell, Your ‘No Creative’ Model Shouldn’t Happen. And It Won’t.

Like an old man telling kids to stay off his lawn, Martin Sorrell announced this week that his new company, S4 Capital, will not include creative advertising people. So, if your ball goes into this guy’s yard, don’t count on him giving it back. Looking more closely at S4, however, one wonders why they would…

Facebook Is Helping SMBs and Ecommerce Brands Set Up Shop in The Market @ Macy’s

Facebook teamed up with department store chain Macy’s on a holiday gift for select small and midsized businesses and ecommerce brands–the ability to display their wares in The Market @ Macy’s for the holiday shopping season. More than 150 brands including Charleston Gourmet Burger Co., Inspiralized, Love Your Melon, Mented Cosmetics and Two Blind Brothers…