YouTube Just Launched a New Destination for Gamers and Is Shuttering the YouTube Gaming App

In 2015, YouTube launched YouTube Gaming, a stand-alone application and destination for users to watch video-game-related content. Now, the Google-owned video-sharing platform has created a new hub for gamers on the standard YouTube website, which contains some of the features first introduced in the YouTube Gaming experience. This hub will replace the YouTube Gaming app…

22squared Hires Former Volvo Lead as Its New Chief Creative Officer

Atlanta and Tampa-based creative agency 22squared announced today that it has hired Matt O’Rourke as CCO. O’Rourke joins the indie shop from Grey New York, where he served as executive creative director, oversaw global creative for Volvo and led that brand’s acclaimed three-part “non-linear” campaign that included a wedding, a road trip and a space…

Top 100 Pop Culture Ideas in September – From Nostalgic Street Apparel to Cartoon Convenience Stores (TOPLIST)

(TrendHunter.com) While The Simpsons are usually associated with the 90s and early 2000s, the September 2018 pop culture trends reveal that America’s favorite cartoon family is making a comeback in a big way….

IKEA: Step Siblings

Video of 1002315 IKEA | Life at home | Step siblings

Frombetong: A Concrete Story

Here’s a short film about love, time and concrete we at Strays, an ad agency in Stockholm, did for Formbetong to launch their first holistic communication concept – Alla tiders betong. Which roughly translates to ”A Concrete Story.”

Formbetong has been around for a long time and has has grown into Sweden’s leading construction company in the concrete industry, but it is only now that they take a holistic approach to their marketing and communication. With the new concept the brand wants to dramatize the central part of the company’s business – that generations to come will be able to benefit from the buildings that Formbetong is building today.

We were thrilled with the idea that each concrete building has several lives, since concrete is incredibly durable, and is rediscovered by every new generation. And since Formbetong cherished the idea that the concept should first and foremost be about people and not concrete the 5-minute short film depicts young love throughout several decades. The concrete’s presence consists only of the concrete roof on which every decade takes place on.

Billionaires Can Seem Like Saviors to Media Companies, but They Come With Risks

With many publications struggling, the largess of a wealthy owner can be welcome. But there are concerns that these buyers are assuming too much influence.

How AI Can Inspire Consumers and Build Stronger Brand Loyalty

For too long, online consumers have been pitched the same kinds of clothes, the same types of opinions and the same sort of songs and over again, thanks to a like, an <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Ad Click The action taken when a user interacts with an ad by either clicking on it with…

Third-Party Influencer Marketing Platforms Can Now Access Pinterest’s Content Marketing API

Pinfluencers? Pinterest opened up its content marketing API (application-programming interface) to third-party influencer marketing platforms earlier this week in the hopes of carving out a spot for itself in a sector that has been dominated by Instagram, and the new insights that will be available to brands and influencers are already creating a buzz among…

Credit Karma Gets Kooky Again With Its Latest Cracked Campaign

These days, you can bank on Credit Karma to deposit the funny. Back in July, a kooky cat lady and wind-chime-obsessed doofus appeared in ads that explored how using Credit Karma to improve your scores can help you get a new place and escape annoying roommates and neighbors. Now, the brand returns with similarly silly…

Police capitalise on Bodyguard success with snap social campaign

Tweets highlight police as a career option, the work done by counterterrorism police and explanations of acronyms used on the TV show.

On the Road to Brandweek: Accenture Interactive’s Glen Hartman on the Importance of Customer Partnerships

As the customer journey continues to unfold in so many different directions, understanding the experience on each of those paths is crucial for brands with ambition for longevity. This new reality calls for brand building via data-shaped experience which, in turn, requires companies to be more human, caring, empathetic and useful. This sea change has…

IKEA: Teenage Son

Amazon probed by EU on data collection from rival retailers


Amazon risks following in the footsteps of Google after the European Union’s antitrust chief said regulators are asking how the online retailer is treating smaller rivals trading on its own website.

After fining Google billions of euros, the EU is checking how Amazon gathers information on sales made by competitors on Amazon Marketplace and whether that gives it an edge when it sells to customers, EU Competition Commissioner Margrethe Vestager told reporters at a press conference in Brussels.

While she stressed that the EU investigation of Amazon is at a very early stage, she said her team is “trying to understand this issue in full.”

Continue reading at AdAge.com

Dos Toros Created a Burrito-Themed Meme Account to Boost Its Own Following

People don’t want to follow brands on Instagram–at least, that’s what Leo Kremer, co-founder of Dos Toros, a fast-casual Mexican chain with locations in New York and Chicago, found to be true. Two years ago, Kremer and his team were trying to build up Dos Toros’ Instagram account, which at that point had 3,000 followers….

Y&R poaches Iris' Sophie Lewis as CSO in reboot

Lewis takes over from Emily James, who is setting up a freelance practice.

Broadcasts’ Breakout Freshman Hits Attempt to Grow Audiences and Avoid Sophomore Slump

There’s only one thing harder than creating a new broadcast TV hit: building on those ratings in the series’ sophomore season. Time and again during the past few years, a freshman phenom has broken through in a big way–like Empire, How to Get Away With Murder, Blindspot and Quantico–only to lose a large portion of…

Pinterest: Here’s How to Use the ‘More Ideas’ Tab

Did you know that Pinterest allows you to find Pins that are similar to those you’ve already saved by using a “More Ideas” tab? This tab can be found on each of your boards and individual board sections. Our guide will show you how the “More Ideas” tab works. Note: These screenshots were captured in…

Instacart Thinks It Can Democratize Online Grocery. Here’s How

As it seeks to become the de facto grocery-delivery service in the U.S., Instacart announced a partnership with discount supermarket chain Aldi to bring online delivery to 1,300 of Aldi’s 1,800 U.S. locations. The deal will let customers in 35 states–including California, New York, Florida, North Carolina and Minnesota–get Aldi goods, including organic produce and…

We are not just data, we are human beings


In the Age of Big Data, all of humanity can be quantified. Taken in total, all 7.6 billion of us can seem relatively insignificant depending on the contextin fact, every human being on earth would hardly fill the Grand Canyon.

But ultimately, we’re not data. We are individual human beings, and as individuals, we shape how our personal information is used, consumed, shared and valued.

We are what we crave, what we yearn for. Our wanderlust, our joys, our emancipation. But also crushing anguish and suffering. All of it is who we are as humans.

Continue reading at AdAge.com

Kabam: World's Smallest Press Release

How do you make a big deal about the addition of Marvel’s two tiniest superheroes—Ant-man and Wasp—to Marvel’s Contest of Champions game? You create the world’s smallest press release.

Video of Kabam Antman Press Release