The inevitable is here, and advertisers are finally coming around to a new reality of being held accountable by audiences. The history of advertising was built on following what audiences were paying attention to and working hard (or, spending “working” dollars) to infiltrate that attention. But in an age of infinite choice, infiltrating attention is…
U.S. consumers largely do not trust Facebook with their personal data in exchange for relevant services, a new survey has found–and Facebook isn’t alone. The survey, conducted between July 13 and 23 by the first-party data company Jebbit, found that consumers are not entirely trusting of most major brands with their personal data in exchange…
(TrendHunter.com) The Peugeot E-Legend has been unveiled by the automotive manufacturer as a new electric vehicle that draws direct inspiration from the vehicles of yesteryear to make it more appealing to consumers…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: MDC Partners says it’s considering its options, including a possible sale. As Ad Age’s Megan Graham writes, the company put out a statement about its strategic review process after The Wall Street Journal reported that a boutique investment firm had talked to potential buyers on MDC’s behalf. MDC, owner of agencies including 72andSunny, Anomaly and Crispin Porter & Bogusky, confronts similar pressures to what other big advertising groups face, including spending cuts by clients, and its struggles have been in the news for months. In May, MDC’s CEO called the company’s first-quarter financial results “unacceptable.” In July, it made cuts to its leadership team. This month CEO Scott Kauffman announced that he’s stepping down. The company now says it’s doing a strategic review while also looking for a new CEO. There’s a lot up in the air right now.
#StrikeBBH
SAG-AFTRA is calling for a strike against BBH, the creative agency owned by Publicis Groupe, in a new flareup of tension between the actors’ union and ad agencies. Ad Age’s I-Hsien Sherwood writes that “the union is instructing its members not to work for the agency, which employs on-air talent in its work for clients like Sony, Amazon, Google and Netflix.” Earlier this month, BBH ended its nearly 20-year relationship with the union, saying it was hard to compete against other ad agencies that hadn’t signed with SAG-AFTRA. (Non-signatories include Droga5, 72andSunny and R/GA, Sherwood writes.) BBH also said its contract with the union was outdated, a leftover from the era before digital advertising exploded. SAG-AFTRA President Gabrielle Carteris shot a video explaining the strike; she says BBH has been “unwilling to engage in meaningful conversations, and we’re left with no choice.” BBH didn’t immediately return Sherwood’s request for comment. Read more, and watch Carteris’ video, here.
Total pre-tax profits grew by 13% in the first half of the year, with the UK operation reporting solid growth.
Bloomberg reports that the two companies are in early talks.
Coca-Cola might be embracing the whacky tabacky, but cancel that extra-large pizza: this is about something much smarter than making it easier for consumers to get high, writes the founder of Firefish.
Caribbean’s tickets for 1 USD.
Caribbean’s tickets for 1 USD.
Caribbean’s tickets for 1 USD.
Thompson, who left Yopa in May, replaces Penny Herriman.
We decided to ask Cannes Lions to give us the first Lion for Bolivia, so the creatives of the country can stop thinking about festivals and get thinking about the real problems that it’s citizens suffer everyday.
easyJet started flying to Ibiza from Portugal for the first time. Being this an island known for its parties, we wanted to reassure our passengers that what happens in Ibiza, stays in Ibiza. How? Creating a t-shirt which material reflects the camera’s flash, preventing any photographic record.
easyJet started flying to Ibiza from Portugal for the first time. Being this an island known for its parties, we wanted to reassure our passengers that what happens in Ibiza, stays in Ibiza. How? Creating a t-shirt which material reflects the camera’s flash, preventing any photographic record.
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