Wunderman Acquires Majority Stake in Marketing Technology Performance Company Emark

WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency’s Salesforce…

Ammeloo Chop-Chop: Pork, Beef, Mutton

Print
Ammeloo

Advertising Agency:Amber, Shanghai, China
Chief Creative Officer:Tan Chee Keong, Amber Liu
Creative Director:Ben Guo, Kidd Zhang, Willow Yang, Choo Chee Wee
Art Director:Cs Chong, Cone Gong
Copywriter:Cherry Wang, Elissa Azizi
Agency Producer:Ella Cao, Joy Wang
Illustrator:Illusion

Yodora: Sweaty Art

Outdoor
Yodora

You look as good as you smell

Advertising Agency:Sancho BBDO, Bogotá, Colombia
Creative Directors:Miguel Rojas, Nicolas Murillo
Art Directors:Diana Avellaneda, Lina Maria Leal
Copywriter:Alvaro Silva
Illustrator:Carlos Ribero

Viajes el Corte Ingles: VIAJEROS +60

Print
Viajes El corte Ingles

Creative Director:Fernando Riveros
Art Director:Fernando Riveros
Copywriter:KRISTINA IZQUIERDO
Illustrator:Thomas Danthony

Biscoitos Zezé: Finger Battle


Media
Biscoitos Zezé

Advertising Agency:Mark+, Pelotas, Brazil
Production:Carma Social Interventions
Creatives:Ramon Ballverdú, Thomaz Ballverdú

Apple: Chromashift

Video of APPLE – CHROMASHIFT

Unicef: A Child's Life Should Not Be Drawn By Chance, 1

Unicef Print Ad - A Child's Life Should Not Be Drawn By Chance, 1

The campaign addresses how children have their destinies mapped, making association with a slot machine, for having a life of qualide is like winning the lottery in the world today.

Unicef: A Child's Life Should Not Be Drawn By Chance, 2

Unicef Print Ad - A Child's Life Should Not Be Drawn By Chance, 2

The campaign addresses how children have their destinies mapped, making association with a slot machine, for having a life of qualide is like winning the lottery in the world today.

Unicef: A Child's Life Should Not Be Drawn By Chance, 3

Unicef Print Ad - A Child's Life Should Not Be Drawn By Chance, 3

The campaign addresses how children have their destinies mapped, making association with a slot machine, for having a life of qualide is like winning the lottery in the world today.

Rei das Milhas: New Destinations, 1

Rei das Milhas Print Ad - New Destinations, 1

“Rei das Milhas” is a startup that sells airplane tickets for more affordable prices. The “New Destinations” campaign intends to invite the target-public of Rei das Milhas to reflect about how they’ve been spending their free time. In order to do that, we created a passport which has, instead of stamps from unforgettable trips, stamps representing cliché activities, that cease to be exciting as time goes in everyday life. By creating this argument, we present Rei das Milhas as a way to break such paradigm, since with its discounts it becomes easier to travel and find new destinations.

Rei das Milhas: New Destinations, 2

Rei das Milhas Print Ad - New Destinations, 2

“Rei das Milhas” is a startup that sells airplane tickets for more affordable prices. The “New Destinations” campaign intends to invite the target-public of Rei das Milhas to reflect about how they’ve been spending their free time. In order to do that, we created a passport which has, instead of stamps from unforgettable trips, stamps representing cliché activities, that cease to be exciting as time goes in everyday life. By creating this argument, we present Rei das Milhas as a way to break such paradigm, since with its discounts it becomes easier to travel and find new destinations.

What the wannabe media moguls really want


One of my oldest, dearest friends is a visual artist who’s had quite a remarkable career. He’s had gallery shows around the world, and his paintings, drawings and multimedia works have been exhibited at the Museum of Modern Art, the Whitney Museum of American Art and the Royal Academy of Arts in London, to name just a few.

Right now, though, he’s sort of in limbo. The art world and its wealthy collectors are notoriously fickle, and the last major gallery that represented him ended up slow-rolling payments to him on sales of his work to such an extreme (more than a year, with tens of thousands of dollars owed) that he had take legal action to get his damn money.

Every month or so, he and I grab lunch and compare notes, and I’m always struck by how much the art world and the media world have in common.

Continue reading at AdAge.com

Robert Greenblatt Exits as NBC Entertainment Chief; George Cheeks and Paul Telegdy Take Over

Very few TV execs get the chance to go out on top, but that is what NBC Entertainment chairman Robert Greenblatt has decided to do. He’s stepping down after seven years at the network, where he took NBC from worst to first place in the adults 18-49 demo. George Cheeks and Paul Telegdy have been…

In New Campaign, Levi’s Becomes the Latest Brand to Urge Americans to Vote

Levi’s has joined a growing list of brands launching campaigns that encourage participation in the upcoming U.S. midterm elections. The company kicked off a campaign ahead of National Voter Registration Day on Tuesday calling on eligible voters to get to the polls in November. The 30-second spot, which is set to the powerful classic “Think”…

Renault: Launch Show


Media
Renault

Packed full of Renault Sport expertise and passion, the new Renault MEGANE R.S. offers not only high speed, but impressive agility as well. To mark its arrival in Bulgaria and showcase it’s amazing 4CONTROL four-wheel steering system, the iconic sports model had to prove to the public that it could easily conquer every corner.

For the purpose, Renault challenged its 280-horsepower engine on an interactive track that changed its shape on every lap. Piloted by one of the best rally drivers in Bulgaria, the car maneuvered through constantly shifting circuits, created online by fans of the emblematic model. See how the new Renault MEGANE R.S. completed the challenge in the video from the live event.

Advertising Agency:The Kontakt, Bulgaria
Creative Director:Alexander Antonov
3D Mapping:Vladislav Iliev, Vladzen
Interactive Art Director:Julian Kuntorov
Web Developer:Hristo Panayotov
Digital Project Manager:Ivan Ralchev
Copywriter:Yanitsa Dobreva
Social Media:Viktor Bobchev
Video Production:Boyana Events
Photographer:Mihail Novakov
Group Account Director:Hristo Petkov
Producer:Hristo Petkov
Account Executive:Atanas Angelov

NBC’s Entertainment Chief Leaves in Latest Broadcast TV Shakeup

Robert Greenblatt is stepping away with NBC No. 1 in the ratings. His departure comes at a time of nearly unprecedented change at the highest ranks of the broadcast networks.

NBC’s Entertainment Chief Leaves in Latest Broadcast TV Shakeup

Robert Greenblatt is stepping away with NBC No. 1 in the ratings. His departure comes at a time of nearly unprecedented change at the highest ranks of the broadcast networks.

Chipotle says it's for real in new campaign from new CMO


Another points out that there are no heat lamps, freezers or microwaves.

Online efforts include a second Instagram account, @ChipotleForReal, where it offers descriptions of each of its 51 ingredients. Even tapioca starch gets a post.

Chipotle hired Venables Bell & Partners for its creative work and MullenLowe Mediahub for its media business in early 2017.

Continue reading at AdAge.com

Gun Control Activists Hope This Startling Statue Will Help Drive Change on Election Day

Across the country, a statue of a panic-stricken girl hiding under her school desk has been startling viewers with its visceral portrayal of the impact of gun violence. And its creators hope the work will also lead to a change in the political landscape this November. As a response to school shootings in recent years,…

Chipotle Keeps It ‘Real’ With New Campaign and Social Effort Highlighting All 51 Ingredients

Chipotle wants the public to know it has moved on–and that thyme makes everything just a little more delicious. The chain, which has spent the past three-plus years proving to investors it could overcome a food poisoning controversy, is moving away from fast food to position itself as a lifestyle brand with a new campaign…