Hasta La Creative!

We asked 10 Cream winners to showcase their favourite work and explain how they would improve the ad industry.

New function is claimed to recognise barcodes as well as products themselves.

Ted Danson has made a career out of being comfortable in his own skin. But a recent interview with Ad Ageranging from his iconic role as Sam Malone on “Cheers” to his current work on “The Good Place” and a slate of new ads for Smirnoffgot him blushing.

“You just caught me watching one of the spots,” he says, after picking up the phone. “It’s always embarrassing when you’re caught watching yourself.”

In the vodka campaign he condenses his wit and charm into bite-sized chunks of six- and 15-second ads, sharing the stage with Jonathan Van Ness of Netflix’s “Queer Eye” and actress and LGBT activist Laverne Cox, among others.

Continue reading at AdAge.com

Ted Danson has made a career out of being comfortable in his own skin. But a recent interview with Ad Ageranging from his iconic role as Sam Malone on “Cheers” to his current work on “The Good Place” and a slate of new ads for Smirnoffgot him blushing.

“You just caught me watching one of the spots,” he says, after picking up the phone. “It’s always embarrassing when you’re caught watching yourself.”

In the vodka campaign he condenses his wit and charm into bite-sized chunks of six- and 15-second ads, sharing the stage with Jonathan Van Ness of Netflix’s “Queer Eye” and actress and LGBT activist Laverne Cox, among others.

Continue reading at AdAge.com

Brett M. Kavanaugh submitted to questions about allegations of sexual misconduct, the first time in memory that a Supreme Court nominee was interviewed on TV before a confirmation vote.

In the latest installment of Adweek’s brand new programmatic advertising vertical, we rounded up the latest news in the ad-tech world so that you don’t have to wade through all the jargon. Here’s what happened last week that you should know. 1. It looks like Google is now the ultimate arbiter of trust in online…

In the past few years, broadcasters have successfully attracted audien<span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" CES CES, the Consumer Electronics Show, is held yearly by the Consumer…

Partners in Crime may only have a full-time staff of two, but its reach is wide. Since starting in 2015, the agency has worked with clients like eBay, REI and Sheraton. It handles this heavy load through the help of freelancers–or what Partners in Crime’s founder, industry vet Stephen Goldblatt calls the “independent workforce.” Growing…