Sep
25
Ryan Reynolds and Sir Richard Branson team up to promote gin
Posted in: UncategorizedTie-up means Virgin flights have exclusive rights to serve Reynolds’ gin brand on board.
Sep
25
Take a Peek Inside Denny’s New Mammoth Rolling Restaurant
Posted in: UncategorizedToday’s CMO has many missions–creating clever ad campaigns, promotional tie-ins, strategic partnerships, a vigorous social-media presence and so on. In that respect, Denny’s <span aria-describedby="tt" class="glossaryLink…
Sep
25
Adobe and Salesforce Up Their Mar-Tech Arms Race With Their Recent Product Launches
Posted in: UncategorizedA week after it confirmed its $4.75 billion Marketo purchase, Adobe is ratcheting up competition in the mar-tech sector even further with the launch of Data Explorer, a set of features it claims will make its data management platform (DMP) eclipse rival offerings. The announcement comes the same day Adobe announced a partnership with Microsoft…
Sep
25
50 Intuitive Lighting Innovations – From Home-Sanitizing Lamps to Malleable Orientation Illuminators (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These intuitive lighting innovations range from home-sanitizing lamps to malleable orientation fixtures.
Notable examples that promote stress relief and a sense of well being include the Philips &#…
Sep
25
Remember When Taco Bell Bought the Liberty Bell? No? Better Watch This
Posted in: UncategorizedWith social media setting the agenda nowadays, brands…
Sep
25
Salesforce’s Latest Product Aims to Create a Complete Customer Profile for Companies
Posted in: UncategorizedDreamforce, Salesforce’s annual conference, is starting off with a new product aimed at helping companies create stronger customer profiles. Salesforce Customer 360 brings in data points from a variety of sour<span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" CES CES, the Consumer Electronics Show, is held yearly by the Consumer Technology Association (CTA) to showcase consumer technology and…
Sep
25
Top 30 Fashion Editorials in September – From Age-Positive Portraits to Manga-Inspired Lookbooks (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These September 2018 fashion editorials range from age-positive model portraits to manga-inspired lookbooks. Standouts include Helmut Lang’s recent ad campaign by photographer Alexandra Leese….
Sep
25
Top 25 Customization Ideas in September – From Personalized Emoji Backpacks to Open-Source Footwear (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The top September 2018 customization ideas explore everything from fragrance and food to fashion, as well as the many ways in which consumers of today may take an active role in product co-creation….
Sep
25
35 Examples of Smart Cleaning Products – From Hybrid Robotic Vacuums to AI-Powered Window Cleaners (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These smart cleaning products range from hybrid robotic vacuums to AI-powered window cleaners. When it comes to robotic vacuums, standouts include the MClimate Maya Vacuum which boasts a convenient…
Sep
25
Diageo's Bulleit Bourbon funds tattooed leather mural
Posted in: UncategorizedThe piece will be unveiled in London before travelling to other European cities.
Sep
25
Stand Up To Cancer unites gamers on a new battleground in fight for research
Posted in: UncategorizedActivity by Anomaly features characters from well-known games.
Sep
25
Schweppes to take over London Eye for Cocktail Week
Posted in: UncategorizedCoca-Cola brand plans to turn the Eye yellow and run cocktail masterclasses in the pods.
Sep
25
4 Ways Marketers Can Achieve Personalization at Scale
Posted in: UncategorizedAs the customer journey continues to evolve, brands and marketers have to constantly question their assumptions to fully understand how to deliver value in the moment–based on where customers are and what they’re doing in the moment. Consumers today are being inundated with marketing content from every direction. If your brand is missing the mark…
Sep
25
Content Moderators Are Suing Facebook for Not Properly Protecting Them From Mental Trauma
Posted in: UncategorizedFacebook is facing a class-action lawsuit filed on behalf of content moderators who work on a contract basis, claiming that those workers are not being properly protected against psychological trauma and post-traumatic stress disorder caused by the content they view. Law firms Joseph Saveri Law Firm, Burns Charest and the Law Office of William Most…
Sep
25
Tuesday Wake-Up Call: Instagram's founders are leaving Facebook. Plus, changes at Starbucks
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Instagram’s co-founders have resigned, which is bad news for the photo-sharing app’s parent company, Facebook. The New York Times broke the story that CEO Kevin Systrom and Mike Krieger, chief technical officer, plan to exit within weeks. Systrom later released a statement confirming the departures:
“We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.”
There may have been other motivations as well. Bloomberg News says the two “were frustrated with an unusual uptick in day-to-day involvement by (Facebook CEO Mark) Zuckerberg, who is now more reliant on Instagram for Facebook’s future growth.”
Sep
25
Brand Slam: Revlon versus Yves Saint Laurent
Posted in: UncategorizedThe cosmetics sector lends itself well to experiential activity, but how does high-street trendsetter Revlon stack up against luxury counterpart YSL Beauty?
Sep
25
BBH lands global Western Union business
Posted in: UncategorizedUK and US activity was previously handled by Mcgarrybowen.
Sep
25
Wunderman buys majority stake in martech company Emark
Posted in: UncategorizedEmark’s headquarters are in the Netherlands but it also has offices in London, Barcelona and Poland.
Sep
25
Play it again Sam! / La copie du pianiste?
Posted in: Uncategorized
Sep
25
Campaign50: Countdown of the 50 most effective celebrity campaigns (number 29 to 20)
Posted in: UncategorizedWhat are the top 50 best celebrity ads of all time? In this five-part series, Hamish Pringle and Roger Ingham reveal all.
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