Sep
26
Movers and Shakers: Saatchi & Saatchi, Y&R London, Pablo, VCCP, Initiative and more
Posted in: UncategorizedWelcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
Sep
26
Alibaba Is Introducing a Hotel Room Service Robot Next Month
Posted in: UncategorizedAlibaba A.I. Labs, which develops Alibaba Group’s consumer AI products, said it will introduce a robot for the hospitality sector, making it the latest in a series of hotel-specific robots that make deliveries to guests in order to free up human staff for more complicated tasks. The Alibaba robot will be deployed in October to…
Sep
26
Protein World and Amazon collared over weight loss claims
Posted in: UncategorizedAdvertising watchdog rules that the companies failed to provide evidence to support the claims of products sold on their websites.
Sep
26
HAT commits ad industry history to film
Posted in: UncategorizedSeries will be available to view free of charge on HAT’s website over the course of this year.
Sep
26
Strict Data Transparency Needs to Lead the Fight in Digital Mobile Marketing
Posted in: UncategorizedWhether you know it or not, we’re in the middle of an ad fraud revolution, and the trend has migrated from desktop to mobile at a shockingly rapid pace. Certain bad actors commit fraud on mobile devices for one obvious goal: They can make quick, easy money using similar tactics to what’s previously worked elsewhere….
Sep
26
Does the new National Lottery ad fail to understand working-class culture?
Posted in: UncategorizedAdam & Eve/DDB’s new ad for The National Lottery seems to have generated a fair bit of debate among the ad industry.
Sep
26
PHD UK names Hattie Whiting as chief client officer
Posted in: UncategorizedWhiting leaves Digitas, where she was managing partner for growth.
Sep
26
Lidl creates giant bag-for-life installation for northern tour
Posted in: UncategorizedActivation, which includes wine and food tastings, starts in Manchester.
Sep
26
NBC Is Counting on Fans of Its Chicago Dramas to Sustain an Entire Night of Programming
Posted in: UncategorizedOne of the biggest broadcast scheduling moves this fall has nothing to do with the positioning of a new series. Instead, NBC is trying an ambitious approach to its Chicago-themed dramas, devoting its entire Wednesday prime-time schedule to the trio of shows executive-produced by Dick Wolf. As part of the new Chicago Wednesdays block, which…
Sep
26
Who will be crowned Campaign Event Awards Agency of the Year?
Posted in: UncategorizedAs brand experience agencies fight it out once again for the coveted award, we take a look at the shortlisted shops.
Sep
26
ABC’s ‘A Million Little Things’ Campaign Includes a Suicide PSA and Nods to ‘This Is Us’
Posted in: UncategorizedOne of fall’s most-anticipated new series–especially for ad buyers–premieres tonight as ABC debuts A Million Little Things. And the network’s marketing campaign for the show is both leaning into the show’s parallels to This Is Us while also trying to differentiate it from hit NBC drama. ABC is capping tonight’s premiere of the drama–in which…
Sep
26
Wednesday Wake-Up Call: Dunkin' ditches the word 'Donuts.' And Michael Kors snags Versace
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Both Weight Watchers and Dunkin’ Donuts rid themselves of excess baggage this week. Weight Watchers dropped the “Weight” from its moniker and is calling itself WW. And Dunkin’ Donuts is editing the word “Donut” out of its brand name, though it still serves doughnuts, as Ad Age’s Jessica Wohl writes. Here’s the key to understanding the new branding, which will start rolling out in January: “Drinks, led by coffee, make up 60 percent of Dunkin’s sales,” Wohl writes. Plus, maybe you’ll feel less guilty about your Dunkin’ habit once the word “Donuts” is banished from the signage. Because it’s a reminder, in huge neon letters, that you just scarfed down a 490-calorie Glazed Jelly Stick.
Just for the taste of it
President Trump, Diet Coke enthusiast, just gave the brand a very public endorsement. At the U.N. General Assembly meeting Tuesday, he toasted with a wine glass full of the bubbly beverage images that were widely commented upon on social media. As Ad Age’s E.J. Schultz writes, there’s certainly no shame in abstaining from wine when others are drinking. He adds:
Sep
26
Lidl creates giant bag for life installation for northern tour
Posted in: UncategorizedLidl, the discount supermarket chain, is setting up a touring brand experience in the North that will use the shape of a giant ‘bag for life’ to stand out.
Sep
26
Levi's: Use Your Vote
Posted in: Uncategorized
Film
Levi’s
Advertising Agency:FCB West, USA
Chief Creative Officer:Karin Onsager-Birch
Executive Creative Directors:Justin Moore, Mike Long
Art Director:Bruno Nakano
Creative Director:Bruno Nakano
Copywriter:Christopher Penman, Sara Mason
Senior Producer:Charlotte McConnell
Production Assistant:Lauriann Lamoreaux
Art Diretor:Sarah Ranney
Svp:Arlene Bae
Group Management Director:Arlene Bae
Account Supervisor:Lauren Geismar
Assistant Account Executive:Alek Weltin
Chief Strategy Officer:Simon White
Planning Director:Ryan Riley
Project Manager:Jentri Flores
Production:Broadcast, Digital
Production Company:Pulse, Fuel Content
Director:Benito Montorio
Ep:Dav Karbassioun, Carmen Amos, Lauren Bleiweiss, Kate Hitchins
Producer:Simon Eakhurst, Greer Bratshie, James Howell, Nikki-Leigh Piper
DoP:Steve Annis
Editing House:Cartel
Editor:Leo Scott, Jonathan Flookes
Edit Assistant:Dan Gutterman
Post Production:Electric Theatre Collective
Colorist:Jason Wallis
Sound:Lime Studios
Sound Engineer:Loren Silber
Directors:Andy Lund, Josh Rowe
Sep
26
Vagisan: Demonstration
Posted in: Uncategorized
Film
Vagisan
UK Celebrity Jenny Éclair breaks the taboo of vaginal dryness by showing how to use Vagisan MoistCream.
Advertising Agency:Driven, Manchester, United Kingdom
Creative Director:Chris Lear
Copywriters:Paula Marcantonio, Jenny Éclair
Client Service Partner:Graham Drury
Director:Nicky Woodhouse
Sep
26
HAT commits ad industry history to film
Posted in: UncategorizedSeries will be available to view free of charge on HAT’s website over the course of this year.
Sep
26
Snapchat UK ad revenue forecast downgraded as programmatic buying lowers prices
Posted in: UncategorizedUK ad revenue for 2018 now forecast at £68.4m by eMarketer, down from £104.8m earlier in the year.
Sep
26
AT&T unveils new ad venture following AppNexus purchase
Posted in: UncategorizedUS telecoms giant brings advertising and analytics businesses together in new joint venture.
Sep
26
Less wheel, more fly: Flywheel moves beyond the bike to full-on fitness
Posted in: Uncategorized
Eight years after its founding as a cycling studio, Flywheel Sports is seeking to establish itself as a full-on fitness brand that offers training classes both on and off the bike. On Wednesday, the New York-based company is rolling out “Say Never,” a marketing campaign that pushes Flywheel as more fly, less wheel.
“We’re really coming out of the saddle,” says Andy Wong, who joined the brand as chief marketing officer in August after a stint on the business side of the Daily Beast. “We want to be a multi-modality fitness company to serve the needs of all of our consumers. We’re introducing studio workouts that our community can engage in and get better at.”
Its new 50-second spot showcases weightlifting classes, movement classes, and outdoor training as well as cycling. Two supplemental spots will also be pushed out on Flywheel’s digital channels. The campaign was created in-house, Wong says, noting that he has a four-person marketing team. Flywheel now has 42 studios.
Sep
26
Richard Parsons Is Named Interim Chairman at CBS
Posted in: UncategorizedThe appointment of Mr. Parsons, a former Time Warner and Citigroup chairman, is the latest move in a continuing shake-up during what has been a turbulent period for the company.
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