Hasta La Creative!

Jimmy Fallon may have a reputation for being less political than his late-night TV peers, but in the wake of President Trump’s accidental stand-up comedy routine at the United Nations on Tuesday (see: “Donald Trump bragged about himself to the United Nations. The UN laughed,” per CNN), the “Tonight Show” host devoted most of his monologue to mocking the (theoretical) leader of the free world. After playing the clip of Trump getting laughed at (“Trump hasn’t heard that much laughter since his night with Stormy Daniels,” the host joked), Fallon also served up an exclusive clip of a Memoji-fied Trump talking about his day at the UN. It begins with Trump (who sounds suspiciously like Fallon imitating Trump) saying,

Look at me! I’m a Memoji! Everyone’s been talking about these things. I love Memojis because they have the word “Me.” Anyway, I’ve had such a fantastic time speaking at the United Nations, or as it’s also known, “the un.” It’s my favorite “un,” right after my bestie, Kim Jong-un. And it makes sense why they invited me to speakI mean, people are always comparing me to the un. I’m unfit, I’m unqualified and I’m don’t un-derstand grammar.

You can hear the rest in the segment above, which should automatically start at the Memoji portion of the monologuebut if it doesn’t, just jump ahead to 2:41 mark.

Continue reading at AdAge.com

The Federal Communication Commission (FCC) voted on today to curb how much local governments can charge cell carriers to install the network equipment needed for the next generation of cell service. The ruling comes after a series of standoffs between wireless companies and various U.S. cities over the fees associated with the review process for…

Ad agencies are notoriously poor at applying their craft to their own brands, but martech companies don’t have that problem. Marketo and Hubspot are masters of inbound marketing, in which brands draw potential customers to them with tactics such as content marketing and search optimization. Salesforce is really good at using Salesforce to sell itself. And DemandBase, a leader in so-called account-based marketing, or focusing on key prospects instead of industries, is particularly adroit at creating campaigns that apply all of the tactics it advocates.

In my conversation with Peter Isaacson, the chief marketing officer at DemandBase, he shares many of the lessons the company has learned as it grew. They include involving sales from day one, proving effectiveness with a pilot effort, appreciating prospect “anonymity” and ultimately nailing down the signals that suggest customers’ intentions. And just in case you shared my fear that ultimately all of this precision tech could lead to the death of ideas, Isaacson offers hopeif not evidenceto the contrary.

Continue reading at AdAge.com

Parece que finalmente estamos prestes a iniciar a “Era Jetsons”! A empresa Terrafugia começa em outubro a pré-venda dos primeiros carros voadores do mundo. Inicialmente, o Transition, como é chamado, será oferecido apenas nos Estados Unidos, e a expectativa é que eles já entrem em circulação em 2019. Segundo Chris Jaran, CEO da Terrafugia, ainda em outubro …

O post Primeiro carro voador do mundo será vendido a partir de outubro apareceu primeiro em B9.

Sweden’s advertising ombudsman ruled that a job advertisement using the “distracted boyfriend” meme discriminated against women.

Better late than never: LinkedIn announced last October that it would roll out Talent Insights, a self-service tool to give recruiters access to rich data on talent pools and companies, in the summer of 2018 and, while the summer is over, Talent Insights is now here. Head of product, talent insights and talent brand Eric…

Did you know that WhatsApp allows you to hide your Status posts from certain contacts? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, this process is a bit different on iOS and Android. Step 1: On iOS, tap “Status” in the bottom-left…

O Google Maps vem recebendo uma série de atualizações que tornam o aplicativo mais completo. No ano passado, por exemplo, o app passou a permitir o upload de vídeos para que o usuário possa visualizar melhor um local. Já em 2018, o Google passou a dar sugestões de passeios por meio do aplicativo: em Nova Iorque, por …

O post Google Maps agora permite pedir dicas de restaurantes para amigos apareceu primeiro em B9.