Hasta La Creative!

Film
Pave

Advertising Agency:Energy Bbdo, Chicago, USA
Chief Creative Officer:Andres Ordoñez
Executive Creative Directors:Josh Gross, Pedro Pérez
Creative Director:Cinzia Crociani
Associate Creative Director:Brynna Aylward
Executive Producer:Matt Scoville, Mitch Monzon
Digital Content Producer:Sarah James
Production Company:Flare, Chicago)
Senior Post Producer:Jenny McDonald
Managing Editor:Casey Cobler
Junior Preeditor:Geoffrey Neal
Studio:Desmond Penn
Postproduction Intern:Desmond Penn
Production:Company 3, Chicago)
Head Of Production:Lauren Roth
Producer:Joanna Woods
Colorist:Tyler Roth

Radio
Ronseal

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it – unless that ad actually hypnotizes them. Using 3D audio best listened to through headphones.

Advertising Agency:BJL, United Kingdom
Creative Directors:Richard Pearson, Karl Stones
Head Of Planning:Tony Evans
Business Director:Claire Austin, Chris Holt
Account Director:Nicola Shea
Account Manager:Robert Ellen
Campaign Manager:Caroline Moss
Pr Director:Julie Chadwick
PR Group Account Director:Rebecca Hardy
Senior Social Media Manager:Lindsay Dayanik
Production Company:Global
Producer:Tom Whitlow
Sound Engineer:Shelly Smith
Facility House:Global, Manchester
Media Company:Mediacom North
Associate Director:Samir Patel
Senior Account Executive:Emily Lowe
Paid Social Executive:Jade Payton
Client marketing director:Jane Ryder
Client Marketing Manager:Harry Harrison
Client Communications Manager:Harriet Knight
Client Junior Communications Manager:Philippa Scurlock-Davies
Client Digital Marketing Manager:Adelle Bradford

Film
Stop Ivory

Advertising Agency:JWT, London, United Kingdom
Executive Creative Director:Lucas Peon
Creative Directors:David Masterman, Cristiano Neves
Creatives:Will Wright, James Lucking
Tv Producer:Tash Bedford
Planner:Stephen Son
Account Directors:Claire Banks, Bryan Riddle
Project Manager:Katie Oldfield
Designers:Jordan Dicks, James Champ
Retoucher:John Proudfoot
Production Company:Snapper Films
Director:James Lawes
Executive Producer:Helen Hadfield
Producer:Jessica Turner
DoP:Malte Rosenfeld
Production Manager:Rosie Pike
Art Director:Jerry Bland
Editorial Company:Whitehouse Post
Editor:James Forbes-Robertson
Vfx Company:The Mill
VFX supervisors:Fergal Hendrick, Charles Dockerill
Telecine Artist:James Bamford
3D artists:Sendil Kumar J, Rakesh Venugopalan, Manjunath Shivaprasad, Senthil Murugan Balasundaram, Basbendu Sarkar
2D Compositors:Barnsley, Lucas Carrecedo, Chaitali Shah
VFX Production:Colin Oaten, Ian Berry, Payal Thakkar
Sound Company:Wave Studios
Sound Designers:Ed Downham, Ned Sisson
Sound Producer:Jenn Sanders
Music Company:Cord
Composer:Luke Farmer
Photographer:Andy Rudak

To promote its fast-growing big and tall business, JC Penney is turning to a familiar face in the category–and its own internal team to spread the word. The department store chain has tapped Shaquille O’Neal to endorse its men’s big and tall department, starting with a 30-second national TV commercial starting this Sunday.

“This is our first foray into more mass marketing [for special sizes],” says Marci Grebstein, chief marketing officer at the Plano, Texas-based retailer, noting that the brand has previously done more targeted marketing but never national TV for the category.

The new push will include Shaq’s appearance on “NBA on TNT” on Sunday, and digital, social, direct mail and in-store marketing. On a recent earnings call, JC Penney CEO Marvin Ellison noted that “special sizes remain a key focus” across all apparel categories. Menswear represented 21 percent of the brand’s $12.5 billion in sales last year, roughly the same as women’s apparel.

Continue reading at AdAge.com

Sol, the Mexican lager brand, is creating a “pleasure island” themed pop-up pub with neon table tennis, vintage console games and themed bingo nights.

Wieden & Kennedy’s staff pay tribute to D&AD President’s Award winners Colleen DeCourcy and Susan Hoffman.

The audience at this week’s Brand Film Festival London were treated to a wealth of insights, ideas and inspiration to help create great brand videos. These are just some of the things were learned.

Film, Online
Save The Children

Advertising Agency:Y&R, Mexico City, Mexico
Client:Save the Children Mexico
Global Chief Creative Officer:Tony Granger
Chief Executive Officer:Hector Fernandez
Chief Creative Officer:Alexis Ospina
Head of Art & Creative Director:Luís “madruga” Enríquez
Creative Director & Copywriting:Rodrigo Casas
Vp:Eduardo Delgado
Client Services:Eduardo Delgado
Vp – Planning:Alfonso Borreguero
Account Director:Maria Valentina Herrera
Fundraising & Marketing Director Save the Children Mexico:Maite Cervera Ceberio
Production Company:Landia
Executive Producers:Thomas Amoedo, Claudio Amoedo
Director:Francisco J. Paparella
Line Producer:Karla Hernández Nassar
Director Of Photography:Galo Olivares
Music:Destiny’s Child, Survivor (David Stewart Acoustic Cover)
First Assistant Director:Alfredo Sanchez
Wardrobe:Yuliana Cárcamo
Makeup:Roberto Ortiz
Editor:Jonas G. Fregoso
Sound Design:Silence Track
Sound:Fernando Euán (Render Band)
?Music Supervision:Samantha Parvin
Color Correction:Alejandro Armaleo
Postproduction:Juan B Justo
Casting:Green Casting, Julio Toledo, Jorge Guerrero, Ramiro Cervantes
Locaciones:Yamil Quintana

Rachael Smith, director at Fuse and named among Media Week’s 30 under 30 2017, shares her lessons from the ladder.

Chili’s Grill & Bar named O’Keefe Reinhard and Paul as its agency of record. The agency’s work has helped spark improvements in the chain’s sales and traffic.

Chili’s began working with OKRP in 2017 on a project basis, including the “Chili’s is back, baby” work that debuted in the fall.

“Rarely do things work out this well in this business,” Chili’s Chief Marketing and Innovation Officer Steve Provost tells Ad Age. “They make us feel like their only client, they’re fast and they’re just really creative.”

Continue reading at AdAge.com