Hasta La Creative!

Star Wars Day, May the Fourth, began as a tradition back when lightsabers were the domain of hopeless nerds and new content dribbled out every few decades. This time, though, it runs right into the promotional cycle for the installment in Disney’s increasingly active Star Wars release cycle: “Solo: A Star Wars Story” arrives May 25 to tell the backstory of the eponymous scruffy-looking nerfherder and former Imperial, long before he got wrapped up in that whole Skywalker mess.

With the fan base larger than ever, brands can’t wait to show that they’re just as excited about the latest addition to the canon of Lucas as the most dedicated cosplayer of the 501st Legion. Here’s what some of them came up with.

Jack in the Box has a twofer ready for National Space Day, which fell on May 4 this year, and it announced it in true Star Wars style–with a yellow text crawl.

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Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith’s arrival comes as the number of presenters at the annual New York event has dropped to 16 from 32 last year and the schedule has contracted to one week from two.

The Interactive Advertising Bureau, which organizes the event series, is also planning a new, week-long Los Angeles edition. But it is slated for October, well after the TV upfronts that inspired the NewFronts in the first place.

For some online publishers, the NewFronts serve as an excellent place to add sizzle to a company’s new offering. Bloomberg Media sat out this year, for example, but used the 2017 NewFronts to promote TicToc, its new video channel on Twitter.

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If you’re asshole-averse, I know somewhere you might like to be on July 17 and 18.

Our Ad Age Small Agency Conference this July in Marina del Rey will bring it all: hands-on workshops, panels and speakers who will keep it real about the ups and downs of how to succeed as a small agency. There will also be plenty of fun in the sun, with cocktails, networking, and our amazing awards show highlighting the work of the small agency best. Last year (then in Nashville) had a couple highlights: Life-changing chow at our opening event at Martin’s Bar-B-Que Joint and getting to talk to attendees about why the small agency life is full of freedom and free of assholes (I still think about this gem from Bohan’s Bridget Deenihan: “I would just say that you cannot be an asshole. … If you’re not a nice person and you’re not going to be kind to [other people], it might not be today, it might not be tomorrow, but eventually you will hit the door and we will not miss you.”)

If you want the fame and glory (and the attempts to contact your fake founder in hopes of acquiring you) of being one of the Small Agency of the Year award winners, you’re in luck: There are still a few days to apply. There, I gave you weekend plans.

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A ascensão de modelos virtuais como influenciadoras pode criar o nosso próprio “The Waldo Moment”?

O post Shudu: real, virtual e o paradoxo da enganação apareceu primeiro em B9.

Rapidly shifting consumer habits and growing impatience with commercials combined this season to knock a good chuck of TV’s primetime schedule clear off its foundations. Whole genres and programming blocks once assumed to be quake-proof have been deeply shaken. As the big broadcast networks prepare to pitch for ad budgets in their upfronts presentations, there’s no better time to survey the fault lines.

CBS needs a new Monday

No network is unscathed. For the first time since before “Survivor” helped transform it from an also-ran to America’s most-watched network, CBS finds itself having to rebuild an entire night of its schedule.

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Flynn McGarry, 19, is the chef-owner of one of New York’s hottest new restaurants, Gem. But on Wednesday night, he closed the restaurant–where his prepared menu will set you back $155–and instead arranged a five-course meal for a group of brands and ad buyers brought together by multi-channel network AwesomenessTV. In between preparing courses of…

As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. “It’s increasingly clear that digital advertising is moving more and…