(TrendHunter.com) Pocket-friendly multi-tools often try to balance function with form, but few manage to do so as well as the TPT Slide. Developed by BigiDesign, this new multi-tool is the next generation of the brand&…
Driven by “Black Panther,” the company reported its best quarterly results in two years. But Comcast is weighing a hostile bid that could upend Disney’s deal to buy most of 21st Century Fox.
A federal judge is requiring him to testify as part of an investigation into a company that paid more than $200 million for assets related to Rocawear.
Halfords has been rapped by the Advertising Standards Authority for a TV spot consisting of sped-up video of a car from the driver’s point of view, driving along a winding road in snowy conditions.
To fight layoffs and other cost-cutting, a group of 13 held signs and chanted outside Alden Global Capital, a hedge fund that owns more than 90 publications.
Variety’s just-released Money issue carries the coverline “MEDIA MOOLAH,” and then, in the story anchoring the package, asks: “Do Media Chiefs Deserve the Lavish Pay Packages They Rake in?”
The obvious answer to that question is: Sorry, it doesn’t matter what you think! As Variety’s Brent Lang and David Lieberman write,
There’s never been a richer time to wear the crown at the media conglomerates that churn out the world’s most popular television shows and movies. CBS’ Les Moonves, Discovery’s David Zaslav and Time Warner’s Jeff Bewkes each took home salary and compensation packages in 2017 that dwarfed those of Silicon Valley pashas such as Apple’s Tim Cook ($12.8 million) or Facebook’s Mark Zuckerberg ($8.9 million), despite the fact that Cook’s and Zuckerberg’s companies boast far greater market share and cultural cachet.
Google promoted its advances in artificial intelligence by showing how machines can make phone calls just like humansand even sound like John Legend.
In a demonstration on Tuesday, Google Assistant, which is built into phones and Google Home speakers, called local businesses to make reservations. Google Assistant is similar to Apple’s Siri and Amazon’s Alexa.
“A big part of getting things done is making phones calls,” said Google CEO Sundar Pichai at Google I/O developer conference. Pichai went on to demonstrate a “real call” where the assistant dialed up a hair salon and talked to the person on the other end to schedule an appointment.
Nike’s workplace reckoning continues, with several more senior executives exiting, including a woman who’d spent more than two decades at the sneaker giant.
Helen Kim, vice president of Nike East for North America, and Simon Pestridge, global vice president of marketing for performance categories, are no longer at the company, a Nike spokesman confirmed after inquiries from Bloomberg News. Steve Lesnard, the head of running in North America, and Tommy Kain, Nike’s director of sports marketing, have also left, a spokesman confirmed. The company declined to expand on why they’d departed.
They are the latest in a slew of executive exits since March, when Nike began reviewing complaints about managers’ behavior. The departed include several vice presidents and Trevor Edwards, who as Nike’s brand president was a favorite to succeed Mark Parker as chief executive officer.
Músicos que buscam uma banda podem encontrar parceiros na plataforma
O post Red Bull lança plataforma que funciona como Tinder dos músicos apareceu primeiro em B9.
Faltam apenas algumas semanas para que a edição 2018 da Copa do Mundo comece a acontecer na Rússia, mas grande parte das patrocinadoras oficiais do evento promovido pela FIFA já estão se movimentando para divulgar suas marcas naquele que é a maior competição de futebol do planeta. Enquanto milhares de pessoas procuram completar o álbum …
O post Drones são os grandes protagonistas do primeiro comercial da Budweiser para a Copa do Mundo 2018 apareceu primeiro em B9.
Festival que começa hoje trará obras com forte carga política e novos projetos de nomes consagrados do cinema
O post 6 filmes do Festival de Cannes 2018 para ficar de olho apareceu primeiro em B9.
Online
El Ciudadano
At the same time that the world was still choosing women for their physical appearance, in Chile, a communication media took care over the alarming 47% who felt pressure for how they looked physically. El Ciudadano Newspaper presents: The True Miss / La Verdadera Miss. The first beauty contest broadcasted on radio and Facebook Live, where no one could see the candidates. Results: In only one hour of show, listeners of The True Miss / La Verdadera Miss surpassed by 25% the viewers of Miss Universe.
Advertising Agency:BBDO, Santiago, Chile
Executive Creative Directors:Marcelo Con, Samer Zeidan
Creative Director:Diego Gomez Dossena
Art Director:Agustín Speroni
Copywriter:Piti Contreras
Photographers:Maxi Masullo, Bang Bang Reps
Motion Designer:Cristian Fahrenkrog
Online
Forbes
If all money stolen by Brazilian corrupts went to a single person, he would rank 8th on Forbes Billionaires list, so we used A.I to create this fiction billionaire and raise awareness to the size of corruption. The A.I. talked to anti-corruption NGOs, the press and a former district attorney. It also had his interview published on Forbes Billionaires Edition this April.
Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil
Creative Directors:Claudio Lima, Felix Delvalle, Guiga Giacomo, Eduardo Doss
Art Director:Paulo Engler
Copywriter:Mariana Albuquerque
Cognitive Company:Nexo.Ai
Illustrator:Notan Studio
Direct Marketing
Standford
We create a line of school notebooks, changing the stock images of animals of the cover by rescue animals with their stories, to educate to the children about the adoption and respect for the animals.
Advertising Agency:Alma Branding Social, Lima, Peru
Creative Director:Andrés Narvarte
Art Director:Joaquín Agurto
Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal.
“We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences,” says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically “was something we obviously approached really, really thoughtfully.”
“This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way,” she added.
To address and fight the fact that around 450,000 people in Switzerland have to spend Christmas alone, the Swiss Federal Railway, SBB, put an unscheduled, festively decorated historic train on rails on the 24th of December. And then invited those lonely people for a festive Christmas celebration onto the train.
The social network overhauled itself into three new divisions and shuffled the leadership of its key businesses in one of its biggest reorganizations.
Even if you haven’t been paying terribly close attention, you’re probably aware that President Trump’s latest laywer, Rudy Giuliani, has been having a really hard time on the new job. How bad has it been? Just watch: Seth Meyers devoted his signature “A Closer Look” segment on NBC’s “Late Night” last night to Giuliani’s mess, lining up his various hapless TV appearances, plus his boss’s exceptionally condescending comments (“I’ll tell you what, Rudy’s a great guy, but he just started a day ago. But he really has heart into it, he’s working hard…”). As Meyers sums up Trump’s defense: “Give the kid a break! He’s only 73, going on Nosferatu!” (Cue juxtaposed shots of Giuliani and Nosferatu.) Meyers then adds, “He’s a former mayor and U.S. attorney who’s now the laywer for the president of the United States, and Trump talks about him like he’s a trainee at Chipotle.” (Cue a shot of Giuliani in a Chipotle smock.)
Meanwhile, Jimmy Kimmel, in a portion of his opening monologue (below) on ABC’s “Jimmy Kimmel Live,” actually hauled out his chalk board to attempt to make sense of a couple of Giuliani’s more bumbling statements to George Stephanopoulos on ABC’s “This Week.” Essentially all Kimmel did was was go over two of Giuliani’s verbatim pronouncements clause by clause, causing his studio audience to repeatedly erupt in laughterthat’s how nonsensical Giuliani’s statements have been. In other words, this is (dark) comedy that writes itself.
The ad, by The Cyranos/McCann of Barcelona, is set to run globally next month, capping a nine-month World Cup campaign that began in September when Coke partnered with Electronic Arts on an integration in its “FIFA 18” video game.
Portions of the campaign are expected to hit at least 185 countries before the World Cup begins in Russia on June 14.
Coke recently began airing two other ads. One, called “Ready For” by Mercado/McCann of Buenos Aires, imagines Coke plant managers giving pep talks to bottles of Coke as they head out into the hands of emotional soccer fans.
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