Technology has come under the microscope in Washington. Here are the tools that Cecilia Kang, who covers tech policy for The Times, uses to cover it.
Mother’s Day is one of the biggest days of the year in terms of driving posts on Facebook and activity on Messenger, and the social network is welcoming this year’s holiday with a host of special features for Facebook Camera, Messenger Camera and its recently introduced Messenger Kids application. Facebook global head of safety Antigone…
During this upfront season, every network is trying to woo buyers with the promise that television is the best medium to deliver their messages to consumers. But A+E Networks will actually be putting its money where its mouth is, in what it says is an industry first: offering performance-based guarantees for some of its upfront…
What’s the first thing you think of when somebody mentions the South American nation of Colombia? Do you immediately muse about the literary works of Nobel laureate Gabriel Garci?a Ma?rquez? Perhaps the priceless treasures housed in the Gold Museum of Bogot? pop to mind? Or do you begin considering the important contributions Colombian women have…
Did you know LinkedIn allows you to follow recommended topics, companies and users in order to add related content to your home feed? Our guide will show you how this works. Step 1: Tap the three dots in the top-right corner of any post in your feed. Step 2: Tap “Improve my feed.” Step 3:…
Marketing Agencies Action Group, the company formed to acquire the assets of the collapsed Marketing Agencies Association, has formed a collaboration deal with fellow trade body the Public Relations and Communications Association.
Media
Gillette
Beard fashion was bad for Gillette and for babies, whose only language of communication is touch. Research proved that soft warm contact is essential for development. We convinced dads to sacrifice their beards by launching the first-ever skin to surface haptics campaign. Haptic technology uses electrostatic forces to manipulate the friction between finger and screen. Our tablets featured in maternity wards, birth classes and baby-fairs enabling expecting parents to contrast the scratch of a beard stubble vs. a clean-shaven face, just as a baby would.
Advertising Agency:Acw Grey, Tel Aviv, Israel
Advertiser:P&G
Chief Creative Officer:Tal Riven
Creative Director:Moti Rubinstein
Copywriter:Shay Chikotay
Art Director:Oren Alster
Ux:Oren Alster
Ui Designer:Oren Alster
Svp Account Director:Shai Almagor
Regional Communication Planning Director:Gilad Kat
Mediacom Client Director:Shimi Hamias
Head Of Planning:Dana Wolfsfeld
Head Of Production:Gal Yaakov
Photographer:Ariel Van Straten
Ceo:Greg Topel
Tanvas:Greg Topel, Jamaal Hollins, Mondher Cherif
Texture Design:Jamaal Hollins
Chief Scientist:Mondher Cherif
Producer:Israel Revach
In an effort to better compete with digital behemoths like Facebook and Google, TV networks have been on a mission to prove TV commercials drive business results like a test drive of a car or downloading a coupon.
Now A&E Networks will guarantee these outcomes for advertisers during the TV upfronts.
A&E Networks, whose networks include Lifetime and History, conducted several tests over the past six months use a model to attribute results to ads that was created by analytics firm Data Plus Math. It is also working with data providers such as Nielsen Catalina and iSpot.TV.
When Samsung approached us with a brief to promote their new Anti-Tangle vacuum, we thought about all kinds of people that might benefit from a technology that makes certain long hairs do not get entwined in the vacuum’s turbine – thereby neutralizing it. But from hippies, Rapunzels and Princesses Leia of the world, conversation quickly turned to other hair-abundant creatures and came to rest on pets. But what could possibly connect between pets and vacuums?
After some research we discovered that while 17% of people refuse to adopt a pet because of the hair they shed, 37% could be persuaded to adopt one if the hair issue was solved. So we decided to do just that!
So in cooperation with the country’s leading Pet Shelter “Let Animals Live”, Samsung gave people the opportunity to adopt a pet and get a free Samsung Vacuum with advanced Anti-Tangle Technology that prevents it from clogging up with hair and fur.
The jobsite Infojobs presents the commercial “Lion”, which launches the new business valuation service available on the platform.
In Brazil, the idiom “killing a lion a day” is widely used in the corporate environment, and means overcoming a difficult challenge every day. With that on mind, the film shows a young man arriving at a company on his first day of work when he is surprised by an absurd situation: an employee’s fight with a lion in a meeting room. Regardless of the situation, an old company employee tries to calm him down.
In addition to national broadcasts on open TV, the commercial was released in 15” and 6” versions on the internet.
A dedicated husband learns the art of make-up on itself so that he can start applying make-up on his wife’s, who no longer knows how to do it because of Alzheimer’s, a lovely example that teaches all of us, the most important thing: to love the patient above all else.
By lengthening the standard poster, we took a traditional medium and turned it into something you can shape and style.
A Qatari broadcaster paid hundreds of millions of dollars for exclusive rights to major events. Its officials believe someone in Saudi Arabia is pirating the broadcasts.
Cisco expects video to represent 80 percent of all internet traffic by 2019. Not only that: 64 percent of users are more likely to buy a product online after watching a video, according to comScore. Video growth is driven by the dominance of Facebook and Google–as Cory Henke says, video offers “the most valuable impression…
Thai AirAsia books a return flight, of sorts, with “Weekdays 2,” the playful follow-up to its acclaimed “Weekdays” push from 2015. Both campaigns are from BBDO Bangkok, encouraging weekday travel, when Thailand’s tourist spots aren’t so crowded. Take, for example, the sun-kissed beaches at Krabi. As you’ll see in the ad below, there’s way more…
Media industry leaders joined forces to share tales of female badassery.
(TrendHunter.com) The Breaker Bag Company launches a Kickstarter for an extra durable and organized backpack that is “meticulously designed […] to fit any adventure you can dream up.” The product makes…
Godiva, the luxury chocolate brand owned by Pladis, has kicked off a review of its global advertising agency requirements.
Media
Youtube
Advertising Agency:Thinkmodo, New York, USA
Creative Directors:Michael Krivicka, James Percelay
Director:Michael Krivicka, James Percelay
Producer:Michael Krivicka, James Percelay, Sam Pezzullo
Editor:Michael Krivicka
Camera:Nathan Lynch, Andrew Robertson, Carrie Stalk, Gunsel Pelivan
Photographer:Emon Hassan
Sound:Adrian Martinez
Actors:Steven Frieder, Drew Schrum
Print
Camara
Change exposes its new Camara campaign.
Camara, expert shops selling photographic equipment, took the floor again through a press campaign designed by the agency Change.
“Free yourself from the technical burden.”
Through 3 visuals, the agency brings to the forefront the expertise and pedagogy of Camara advisers, who know their products at their fingertips.
By focusing on the proximity, the sharing of experience and the professionalism of its employees in stores, the brand is positioned as the reference guide for photographers, whether professional or amateur.
With Camara, the technique will never interfere with the pleasure of photography.
Free yourself from the technical burden.
Advertising Agency:Change, Paris, France
Chief Executive Officer:Patrick Mercier
Account Director:Patrick Mercier
Executive Creative Director:Christophe Perruchas
Creative Director:Emeric Chapuis
Art Director:Thomas Martinet
Copywriter:Benjamin Cuzin
Head Of Planning:Evelyne Bourdonne
Planning strategic:Alexandra Lloveras
Production:Agnès Loube-Mahler
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
