(TrendHunter.com) Getting a workout in when traveling or leading an overtly busy lifestyle can be inherently difficult, so the ‘POCKET MONKII’ has been created as a way to ensure essential equipment for…
Apple’s plan to reinvent cable TV is starting to look a lot like the strategy of its rival Amazon.
For the first time, Apple plans to begin selling subscriptions to certain video services directly via its TV app, rather than asking users to subscribe to them through apps individually downloaded from the App Store, according to people familiar with the matter.
This would simplify the process and bolster Apple’s TV app on Apple TV, iPhones and iPads, making it a central place for people to find, watch, and buy content. It would also be another way for Apple to keep boosting its services business, which it expects to generate $50 billion a year in revenue by 2021.
Digital advertising had yet another record-breaking year in 2017, as ad revenue totaled $88 billion, a 21 percent upswing from 2016, the Interactive Advertising Bureau said Thursday in a report prepared by PwC.
Mobile captured the majority of those ad dollars, as expected, comprising 57 percent, or about $50 billion. That’s up from the $36.6 billion mobile ad dollars reported for 2016.
There were no surprises, but here are several takeaways from the IAB’s ninth report of a record-breaking year.
This summer Pepsi is sponsoring her “Piece of Me” tour that follows her four-year Las Vegas concert residency, “Britney: Piece Of Me,” which ended at the end of last year after generating more than $130 million in ticket sales, according to Billboard.
As part of its summer campaign, Pepsi will give away tickets to Spears’ tour shows as well as for other concerts including Austin City Limits, Lollapalooza and the MTV Video Music Awards. The brand in a press release today also teased a forthcoming ad that will feature “one of today’s top music superstars.” A spokeswoman declined to elaborate on the ad.
Let’s face it, no one wants to be in Mark Zuckerberg’s Adidas slides lately. The co-founder and CEO of Facebook appeared before Congress last month to answer questions on how the company handled user data and privacy, in addition to being accused of connections to efforts that undermined democracy and created cultural divisions–pretty heavy accusations…
YouTube Red had hoped that Cobra Kai, its new Karate Kid revival series, would become its own version of House of Cards, so it’s not surprising that the streaming service has renewed the show for Season 2, just one week after its debut. Production will begin this fall on Season 2 of the series–which stars…
Meaningful conversations and engagement are paramount for brands on Facebook now more than ever before. With the de-emphasizing of likes and Reactions giving way to the importance of shares and actual comments, blindly posting content for the sake of merely “posting to post” is no longer enough. This was one of the primary foci at…
Best Buy is retooling its go-to market strategy. The tech retailer has debuted a new logo, visual identity and campaign focused on the way the company can enrich the lives of its consumers with technology, according to a representative for the brand. With the new look, Best Buy is aiming to be more modern and…
Animação de 3 minutos emociona pela delicadeza. Prepare o lencinho!
O post Hospital de Amor lança belo curta-metragem em sua primeira grande campanha após mudança do nome apareceu primeiro em B9.
O impacto do documento “Como é trabalhar aí?” no mercado publicitário brasileiro
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Talvez você não soubesse, mas 2018 é também o ano de uma nova tentativa de emplacar o retorno da franquia “Predador” às telonas. Depois de seus confrontos com o Alien e um remake dirigido por Robert Rodríguez, agora é a vez do diretor Shane Black assumir o comando da série com “The Predator”, produção que …
O post Novo “Predador” ganha primeiro trailer apareceu primeiro em B9.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Budweiser promotes its new limited-edition red lager (Ad Age’s E.J. Schultz has the backstory: “Budweiser scraps ‘America’ cans, debuts new brew linked to George Washington”). Former pro baseball player and current ESPN analyst David Ross helps hype Dairy Queen’s Summer Blizzard Menu. And in an AT&T ad, an internet buffering issue basically amounts to a form of torture.
Jay-Z’s music streaming app Tidal has been accused of inflating the number of listens racked up by Beyonc and Kanye West, but the company is firing back at the Norwegian magazine that reported the charges.
In 2016, the music service Tidal had reported some eye-popping stream counts for Beyonc’s album “Lemonade” and West’s “The Life of Pablo.” In its first 15 days, “Lemonade” generated 300 million streams, and West’s album got 250 million streams in 10 days.
Those are numbers impressive even on Spotify, the No. 1 music app with 170 million monthly active users. (Tidal claims to have 3 million monthly subscribers.) Last year, Taylor Swift debuted her single “Look What You Made Me Do” on Spotify, and it was the best first-day opening on the appwith 8 million streams. Spotify was not available for comment.
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