Workplace by Facebook released a Microsoft Installer Package to ease the process for information technology teams dealing with its Workplace Chat features. The MSI will enable IT teams to install and manage Workplace Chat using Group Policy/Microsoft System Center, allowing them to deploy the feature on multiple machines across their organizations. The new MSI is…
Even President Trump now acknowledges, however begrudgingly, that a group of Russian political actors made a concerted effort to interfere with the 2016 United States presidential election via carefully targeted messages disseminated on social media platforms. The degree to which those efforts succeeded remains a matter of debate. In a unique twist on the narrative…
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Amazon promotes itself as the place to find a Mother’s Day gift that’s “as unique as your mom.” Wendy’s says that “You don’t order The Baconator unless you’re prepared to Baconate.” And Volkswagen is excited about the “digital cockpit” in its new Jetta (which VW thinks you betta getta).
Screenvision Media reiterated the case at its upfront event for investing in ads at the movies. Seeing an ad on the big screen captures the audience’s attention better than TV and the audience feels more connected with the advertiser’s message, they said. The upfront event, held at the PlayStation Theater in New York, made attendees…
Instagram released an emoji slider sticker for use in Stories, which allows your followers to answer questions using a sliding scale, rather than choosing one of two pre-determined answers. Our guide will show you how this feature works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you’ve taken or…
(TrendHunter.com) The Travando RFID-Blocking Slim Wallet has been designed with style, functionality and security in mind to provide male consumers with an accessory that can keep up with their modern lifestyle. The…
TicToc, the Bloomberg Media owned news service that exclusively lives on Twitter, introduced a new ad format Friday that embeds branding and video in-stream as live events unfold.
The new ad unit is scheduled to debut later today during the SpaceX Falcon 9 launch from the NASA Kennedy Space Center in Florida. General Electric was the first buyer for the new format.
The ad “will display at a time where our viewers are highly engaged and focused on the live stream,” says M. Scott Havens, global head of digital at Bloomberg Media. “To me, this is future of video advertisingnot interruptive, not ignored, not pre-shot, not incongruent. It’s useful, additive, contextual and in real-time.”
An #ImPerfect initiative against fake online facades
The Swedish insurance company Länsförsäkringar started a successful movement towards fake online facades that are causing low self-esteem and anxiety among teenagers. How? By turning influencers into human billboards – with a message against their own perfectionism.
Social media is damaging the mental health of Swedish teenagers due to constant comparisons with influencers and unattainable ideals. Länsförsäkringar, who in various ways are helping young people to grow and believe in themselves, wanted to shine a light on this and help teens see beyond all fake online facades. But teens wouldn’t listen to an insurance company…
The problem became the solution
Länsförsäkringar hijackaed superficial venues – several major Swedish fashion events – and joined forces with the people causing the problem: influencers on front row. They became the solution, wearing the #ImPerfect t-shirt they turned into human billboards with a contradictory message against their own perfectionism. Teenagers closest online relation was used to change social feeds, making flaws and individuality the new ideal.
A new subject in schools
The human billboards disrupted teen’s social feeds overnight. Within days all major national media covered the story. Major celebrities/influencers such as actors, rock stars and designers joined the movement. Länsförsäkringar also launched the ImPerfect web series, introducing a new subject in schools: Social Media Behaviour. The initiative got 40 million organic reach (4 times Sweden’s population) and 65 % recognition (100% above business target). And the topic continues to be on the agenda for a healthier Sweden.
“Survivors” shows the most common problems that many Mexican children face every day. The film highlights how Save The Children helps and supports children in extreme situations including labor exploitation, child marriage, child migration and humanitarian emergencies.
We meet a family watching a thrilling movie that suddenly is interrupted by a commercial brake. The magic is gone and like so many others this family choses to leave their cosy sofa to do other things. This is when Ikea takes the opportunity to do some advertising. Prices appear on chosen items who now stands out well when the family is gone. Except for the family dog who doesn’t have a clue.
To extol the meat, specialty of Pobre Juan restaurant, Dentsu agency has created the “Sacred Poster”, composed by a series of stained glasses installed on urban furniture. The purpose of the communication is to show that even with the growth of the chain of stores across the country, Pobre Juan still follows their traditions on preparing their dishes handcrafted, taking care of their holiest ingredient: the meat. Those concepts were an inspiration at the time of advertising the restaurant. That is why the choice of an artistic approach completely manual and at the same time that shows how much the meat is important.
As 360i CEO Jared Belsky likes to say, “This revolution won’t be televised … it will be voiced.”
But as seriously as his agency thinks marketers should take voice, Belsky says a lot of brands are biding their time to navigate the tricky landscape until the terrain is a little more established.
That’s probably not smart.
Jay-Z’s music streaming app Tidal has been accused of inflating the number of listens racked up by Beyonc and Kanye West, but the company is firing back at the Norwegian magazine that reported the charges.
In 2016, the music service Tidal had reported some eye-popping stream counts for Beyonc’s album “Lemonade” and West’s “The Life of Pablo.” In its first 15 days, “Lemonade” generated 300 million streams, and West’s album got 250 million streams in 10 days.
Those are numbers impressive even on Spotify, the No. 1 music app with 170 million monthly active users. (Tidal claims to have 3 million monthly subscribers.) Last year, Taylor Swift debuted her single “Look What You Made Me Do” on Spotify, and it was the best first-day opening on the appwith 8 million streams. Spotify was not available for comment.
AT&T said its Washington policy chief is leaving the company in a shakeup of one of Washington’s biggest corporate lobbying operations after the “big mistake” of hiring President Donald Trump’s personal lawyer, Michael Cohen.
“Our company has been in the headlines for all the wrong reasons these last few days and our reputation has been damaged,” AT&T CEO Randall Stephenson said in a memo to employees. “There is no other way to say itAT&T hiring Michael Cohen as a political consultant was a big mistake.”
AT&T veteran Robert Quinn is retiring after less than two years as senior executive vice president of External & Legislative Affairs, the company announced Friday.
Amazon has stopped buying a popular type of Google ad, according to people familiar with the decision. The move deepens the rift between the technology titans and signals Amazon’s growing ambition in the digital advertising market.
The pullback affects highly coveted real estate at the top of Google search results, where retailers and e-commerce players bid and pay handsomely to place colorful, image-rich ads that show up when consumers look online for running shoes, headphones and other products to buy.
Amazon began bidding for these slots, known as product listing ads, or PLAs, in late 2016. That pitted the e-commerce giant against retailers such as Walmart in online auctions that Google runs to decide who gets to place their ads on top of results for queries like “cowboy boots” and “modern couches.”
Facebook Friday announced the release of Messenger Platform 2.4, highlighted by new customization options for its Customer Chat Plugin. Alex Muramoto, a developer advocate for Messenger Platform, shared details on its updates in a blog post. Muramoto wrote that in response to developers’ requests for more customization options for the Customer Chat Plugin, Facebook added…
Muhammad Ali, Ernest Hemingway, Amelia Earhart and Abraham Lincoln all made their mark on history and left the world with big shoes to fill–but whatever happened to their actual shoes? Shoe polish brand Kiwi, owed by SC Johnson Company, and agency Ogilvy Chicago decided to find out. In a new line of print ads, the…
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