Justice4Korea: An Uncomfortable History


Media
Justice4Korea

Creatives:Taejun Park, Matthew Logie
Cinematographer:Tony Donghyuk Yoon
Producer:Tom Mishra

Investigative Police of Chile: Finding Hope


Online
Investigative Police of Chile

Advertising Agency:Raya, Chile

PETA: Grab A Puppy

Print
Peta

Donald Trump Doesn’t Have A Pet. The Last President Without A Pet Got Impeached

ADOPT
THE TIME IS NOW
#GRABAPUPPY

Advertising Agency:The Community, Miami, USA
CoFounders:Joaquin Molla, Jose Molla
Chief Creative Officers:Joaquin Molla, Jose Molla
Vp:Ricky Vior
Executive Creative Director:Ricky Vior
Associate Creative Director CW:Silvio Caielli
Senior Art Director:Rodolfo Fernandes
VP of Integrated Production:Laurie Malaga
Director of Studio Operations:Thomas Bolger
Associate Producer:Esteffania Najera
Global Director:Mike Ridley
New Business & Marketing:Mike Ridley
Senior Account Executive:Sebastian Markman
Senior Media Strategist:Maryam Hosseini
Media Planner:Alexandra Galicia
Vp Of Operations:Maru Sokolowski
Manager of Creative Services:Natalie Greenman

The Heart of Children Association: The Heart Sewing Kit – The Story


Direct Marketing
The Heart of Children Association

Advertising Agency:Mercury360 Communications, Bucharest, Romania
Creative Director:Liviu Turcanu
Copywriter:Alexandra Jitarel, Sonia Ardelean
Art Director:Andreea Ro?can, Andrei Busuioc
Client Service Director:Mihaela Bourceanu
Senior Account Manager:Loredana Hatingher
Account Director:Diana Carla Benea
Junior Activation Manager:Cristina Iacobu
Activation Area Coordinator:Alex Moldoveanu
Production Manager:Andreea Mangu
DTP Manager:Liviu Tanase
Digital Director:Adrian Pavelescu
Junior Copywriter:Andreea Siran
Media Planner:Andrei Sagatovici
Community Manager:Iris Danciu

Cristal: The Hacking Jersey


Film
Cristal

Peru has not played a World Cup for the last 36 years and in 2017 the Peruvian team had a new opportunity, to play a repechage game against New Zealand, 10,588 kms away in Wellington, a city where only 64 Peruvians live. This match would define its qualification to the 2018 World Cup.

Advertising Agency:Houdini, Amsterdam, Netherlands
Chief Executive Officer:Sergio Terry
Chief Creative Director:Nato Farfán
Head Of Art:Alex Sanchez
Copywriters:Marcos Campos, Alvaro Paitán, Nato Farfán
Art Directors:Jhon Palomino, Alberto Portugal
Account Director:Eduardo Miro Quesada
Account Supervise:Adriana Pastor
Account Executive:Ximena Carbajal
Inhouse Producer:Celice Chicoma
Performance Director:Jose Miguel Balarezo
Performance:Alvaro López
Social Analyst:Carolina Mansilla
Technology Director:Juan Carlos Guzman
Film Production Company:Apaga Incendios
Executive Director:Coco Irei
Director:Justiniano Contreras
Executive Producer:Ronny Guevara
Editors:Jonathan Ruiz, Paul Manrique
Music Production Company:La Sonora
Producer:Gonzalo Polar

Movistar: Renew Plan

Print
Movistar

We create a concept that presents the product in a simple/funny/quickly way.

It was a good idea, not anymore

Advertising Agency:Ariadna Communications Group, Quito, Ecuador
Creative Director:Kléver Mendoza
Designers:Mario Rodriguez, Marco Reyes, Carlos Guzmán
Copywriter:Felipe Martínez
Photographer:Diego Aguilar
Accounting:Sandy Suárez

KFC: Fried Chicken Bath Bombs


Promo, Direct Marketing
KFC

Over the past four decades, KFC has become synonymous with Christmas in Japan. People have to order delivery or book in advance to avoid queueing up for hours outside our restaurants. Being such a big part of the Japanese Christmas tradition, we wanted to spread the joy among those poor Santas and Santa helpers that work non-stop during the holidays (including our very own KFC employees). We created a very special promotional gift that stood apart conventional Christmas presents: A chicken leg shaped bath bomb that, when thrown in water, looks like frying chicken and smells like the 11 secret ingredients of KFC Original Recipe. Results? Nearly half a million social media posts. $2M worth of media, local and international. Hundreds of grateful Santas and Santa helpers.

Advertising Agency:Geometry Global Japan & ADK, Tokyo, Japan
Executive Creative Director:Masato Mitsudera
Art Director:Shinmei Yamamoto
Creative Director:Junichiro Yamada, Ken Matsuda
Planner:Makoto Ueda
Strategic Planner:Daisuke Suzuki
Media Planner:Takumi Nagano, Hiroaki Mikami, Yuto Miyazawa, Haru Mitsue
Account Manager:Atsushi Nishikubo
Account Executive:Hiroaki Omi, Keisyu Takahashi, Kei Oshima
Production:Tohokushinsha Film
Producer:Takashi Aso, Yuji Shirakami
Production Manager:Yohei Matsuda
Pr:Initial

Tif Comunicação: The Exhibition No One Wants To See


Media

Advertising Agency:Tif Comunicação, Curitiba-PR, Brazil
Creative Director:Thiago Biazetto
Art Directors:Waldemar Segundo, Fernando Boreiko, Fabiano Piasecki
Copywriters:Rafael Coradine, Fabiano Teixeira
Design:Juan Ignácio Hervas
Additional Credits:Flávia Simas, Rafaela Pratis, Karina Anselmi Furlan, Adriana Karam, Renata Mori Branco

Mighty Blend: The Finest Herb with Aunt Mary


Integrated
Mighty Blend

Advertising Agency:Havas Montreal, Canada

Ford: Feel The View


Media, Direct Marketing, Design
Ford

Highways opened to everybody. This was Henry Ford’s dream over a 100 years ago. That dream is now evolving, day by day, to improve people’s lives, changing the way they travel: From sharing mobility services to those of collaborative parking, from solutions to revolutionize logistics in the cities of the future, to imagine a world where streets will be reconstructed according to people needs and traffic flows.

A process of evolution that wants to be as inclusive as possible and meet the needs of all people, even and especially those with disabilities.

For this reason, today, Ford of Italy and GTB Roma want to bring Feel The View to life: a new innovative device, that when applied on a car window is able to decode a landscape seen from the car, allowing visually impaired people to experience it with the tip of their fingers.

The device is able to transform a flat surface of a car window into a tactile display. The prototype captures and transforms the photos taken by the integrated camera into haptic sensory stimuli, not visible, perceptible through touch and hearing.

The photo taken from the device is converted from the internal software into a greyscale image. This image is then reproduced across the glass window by special LEDs. The device causes vibrations of 255 different intensity at the point of touch: The lower the intensity of gray, the greater is the intensity of the vibration. The blind user is in this way able to sense the different vibrations exploring the window with his fingers and will be able to visualize and reconstruct the view into his mind.

The prototype, connected to the internet, integrates a system of artificial intelligence and vocal synthesis that completes the experience: a vocal assistant connected to the Ford car’s audio system, helps the blind person to contextualize the image captured by the built-in camera, allowing them to explore all shapes of the surrounding areas autonomously, simply and intuitively.

The video was made by the production company Whyworry, directed by Mauro Mancini. Special thanks to the protagonist of the video, Anna Rita De Bonis, CEO of Views International.

“When the idea was at its first stage, we looked for suppliers all around the world to understand what was the best way to make it come to life” says Federico Russo, Executive Creative Director of GTB Rome. “During the last Maker Fair held in Rome we met Aedo Project, an Italian start-up specialized in devices for visually impaired people. The haptic interface implemented on some of their projects has opened up an all new world for us, allowing us to think like blind people would do. As the prototype started taking shape, we realized we were giving birth to a complete new language that would give visually impaired people a new chance to visualize and experience travelling like never before. An innovation that today is designed to use in a car, but that tomorrow could be implemented in schools and institutions for blind people as a tool that could be used in multiple ways.

Advertising Agency:GTB, Rome, Italy
Chief Creative Officer GTB EMEA:Julian James Watt
Executive Creative Director:Federico Russo
Art Director:Stefania Esposito
Copywriter:Leonardo Pastacaldi
Client Service Director:Andrea Manfredonia
Business Director:Chiara Di Loreto
Account Executive:Marta Vagnarelli
It-Manager:Massimiliano Pacilio
Data Administrator and Analyst:Massimiliano Pacilio
Head Of Production:Mara Bruschetti
Production and Post Production Company:Why Worry production
Director:Mauro Mancini
DoP:Agostino Vertucci
Executive Producer:Diego Panadisi
Line Producer:Francesca Esposito
Editor:Julien Panzarasa
Sound Design:SUONI LAB
Editing:Claudio Bresciani

WhatsApp CEO's early departure from Facebook could cost him $1 billion


Jan Koum’s exit from Facebook Inc. could cost him as much as $1 billion.

The CEO of messaging unit WhatsApp confirmed in a Facebook post Monday that he’s leaving the company. The announcement precedes the final three vesting dates of restricted stock awards tied to Facebook’s $22 billion purchase of WhatsApp in 2014.

“It is time for me to move on,” Koum, 42, said in the post. “I’m taking some time off to do things I enjoy outside of technology, such as collecting rare air-cooled Porsches, working on my cars and playing ultimate Frisbee.”

Continue reading at AdAge.com

From Russia with fear


If you’re a politically inclined technologist, this is your moment. There have never been more rewarding career opportunities for your wonky, nerdy kind.

Unless someone wants to hire you to figure out what to do about Russia. That job would suck, because it seems like nobody has any idea how to do it.

The consensus last week at CampaignTech East, a two-day conference in Washington, D.C., put on by the trade publication Campaigns & Elections, was that tech-enabled shenaniganswhether masterminded by Vladimir Putin and friends or other bad hombresare only going to further infect the U.S. political system.

Continue reading at AdAge.com

Down with viewability: MRC chief says it's time to move past 'marketplace fixation'


Enough is enough, marketers: Media Rating Council CEO George Ivie has heard your complaints about viewability, and he thinks you’re missing the point.

It’s taken longer to nail down “viewability” than the MRC wanted, Ivie says, but the whole digital ad viewability idea was only meant to be a relatively quick fix en route to a bigger thing, which is now set to arrive by 2019. That would be cross-platform media measurement standards across all forms of TV and digital video delivery around demographics or any other audience data that marketers want.

The digital video piece of that standard came out in December, and many marketers are already trading on it using tools from Nielsen and ComScore, Ivie notes. The broader cross-platform guidelines that should emerge in draft form by late this year could include something else many advertisers long have clamored for: more precise ratings of TV commercials.

Continue reading at AdAge.com

Forget Spectacles: As Snap earnings arrive, focus on forced-view ads and that redesign


No one will be focused on Snapchat’s second-generation video sunglasses when the company reveals quarterly results on Tuesday.

The glasses, known as Spectacles, are mostly a sideshow to what everyone really cares about: Has Snapchat’s redesigned app had any impact on usage, and is the ad business still growing?

Last week, Snapchat introduced the new glasses, with sleeker frames and less conspicuous cameras, priced at $150.

Continue reading at AdAge.com

Oath gets to know shoppers through their Yahoo emails


Oath, the newly formed Verizon division that combines AOL and Yahoo, is turning electronic receipts into shopper-marketing data for advertisers.

As Oath starts to connect disparate properties, from Verizon’s mobile business to Yahoo Mail, one of its top selling points is the ability to decipher shopping behavior by analyzing email, ad executives say.

“There’s a lot of sensitivity around Oath’s promotion of this kind of tactic, but they are pushing it hard as a capability they have,” says one agency executive, who asked not to be named to discuss a delicate subject. “This allows you to make marketing decisions based on actual purchasing insight.”

Continue reading at AdAge.com

The real reason your project doesn't go to plan

The problem might be a bottleneck, says MediaCom’s chief transformation officer.

How a product demo can go viral


When Nathan Rawlins became chief marketing officer at diagram software maker Lucidchart in March 2017, no one said to himperhaps unsurprisingly”Hey, go create a viral campaign that will generate over 80 million views.”

In fact, his charge was to build a demand generation engine through website optimization, marketing automation and carefully tracked media spending. Having done those things, Rawlins also took a gamble on an idea that bubbled up from his engineering a team and wound up pushing Lucidchart into, ahem, uncharted territory.

The lessons for other marketers are clear. First, if you can use your product to demonstrate its usefulness, prioritize that. Second, while you’re creating your demos, focus on the story instead of the product; people will like your product that much more. Third, a little humor goes a long way, especially if it is rooted in popular culture. And finally, even very funny videos need a jumpstart, so don’t forget to budget for media support.

Continue reading at AdAge.com

A Conversation between Kalle Lasn and Douglas Tompkins

A conversation between Kalle Lasn and Adbusters long time benefactor Douglas Tompkins who died in a kayaking accident in Patagonia in 2015. Founder of The North Face and Espirit clothing companies, Tompkins’ lifelong conservation efforts recently culminated in the creation of a vast 10 million-acre national park system in Chile, which is three times the size of the Yosemite and Yellowstone parks combined.

 

Hey Doug,

 

delightful to hear from you! I just surfaced from Adbusters #111 deadline . . .

 

our last many issues have been all about this Singularity/Nightfall dilemma humanity is now faced with . . . even after 25 years of trying, I must admit, I still don’t quite know how to deal with it. I don’t think you have the solution either with your strident anti-tech position . . . seems to me that we humans have never been able to collectively back away from our technological breakthroughs . . . (reminds me of this story I know so well from my young days: how the Japanese tried but were not able to back away from the gun and keep their beautiful samurai ethic flowing).

 Ya, so I think you’re barking up the wrong tree . . . I think it’s a wonderful thing to aspire towards . . . like Jerry Mander’s four arguments for the elimination of television . . . and indeed, all the young people in my office were quite moved awhile ago by your deep green stance in a recent article.

 

 But you know Doug, if we going to actually get beyond the debates and arguments and never ending back & forths and actually do something transformative in this world, then we’ll probably have to use television, the smart phone, the internet and all the new ways that people are now communicating with each other . . . you know Occupy Wall Street would never have happened without some of this technology . . . nor the Arab Spring . . . nor I suspect, given where humanity is at right now, will any revolution of the future happen without some of this technology. Maybe this old bit of wisdom is right after all: Don’t blame the technology, blame the way that people use it.

 

So here’s my proposal . . . let’s get together one more time . . . let’s have another crack at the whip . . . if you can’t make it to Vancouver, then maybe I can make it to San Francisco . . . if you have the bucks then I have one more righteous burst of energy in me . . . let me know . . . love to cook up something truly transformative with you.

 

In the meantime for sure, please let me know your current snail address so I can send you our latest #111 mindbomb we just sent to the printer and also, in case you have not already seen it, our most recent book: Meme Wars – The Creative Destruction of Neoclassical Economics

 

 for the wild, Kalle

Hi Kalle,

 

Long time and many moons.
I got this a few weeks ago and have been away on a trip, still am actually heading home tonight and thought I would throw you just a quick line.

 

Over the years you have heard from me about what I have considered your rather unbridled enthusiasm for the technological. Here again I would have to say that your email I reread now is the same thing that I was talking with you nigh on twenty years ago. It seems that there is a major lack of a deep systemic critique of how mega-technology which you somehow seem to think will be the road to liberation from the oppressions of capitalism and power structures.

 

Without taking lots of time, I see nothing but machine metaphors in your writing here. The trillion dollars of financial transactions around the world each day are the results of the mega-technologies that enable them. Your inference to the use of the mega-tech itself as a liberating device that will break the juggernaut and its grip of power and oppression to all of us simple citizens does not square with the facts. The corporations and their handmaidens in government are using the internet 24/7 and it increases THEIR power and vice grip over all of us by 20-1. They benefit far more than we do. I think it is worthless to be thinking or acting or wishing or projecting that there is a revolution afoot. Perhaps a collapse by a systemic “machine” that has begun spinning too fast for its weight and strength of construction that like a giant flywheel it is beginning to fly apart (please excuse my own machine metaphor, but I use it since this has been the mode of expression you like !)

 

I really plead with you to rethink this and I do not hold hope at all for any kind of exit from the ‘crisis of culture’ that is underway until the technological analysis is made. For me this is the weakest feature of the present critique by the social movements of our package of current crises.

 

A critical discussion of mega-tech is entirely absent from the social or political discourse, it is a non issue because everyone is looking in the wrong direction. It is indicative itself of the grip and fascination that the social movements are locked on to with the internet, satellite communications, mesmerized by advertising and social pressures, the cell phone trance and all the other technological rapture that especially besets this present young generation. They LOVE their cell phones! The next generations and a great deal of our ‘brothers/sisters-in-arms’ in the social movements now (all of them: social justice, peace, environmental, feminist, conservation) are drug addicted to their mega-tech apparatuses and comforts and I do not hold much hope, actually no hope, of a world constructed with mega-tech of any kind.

 

You can not get to where you think the world should be by these means, it is a vicious circle you can not get out of. Worse, it is a vicious downward circle ending in collapse and crash. As a little quick test, you can just hold your cell phone in your hand for 30 seconds and stare at it and let your mind roll back through all the processes that got it to your hand to get a dimension of the problem, and think if that is the kind of civilization you wish to live in? … OR that if this kind of techno-industial civilization in all its dimension has any kind of future?

 

Could nature ever survive it? Cell phones are like guns, they can not be reformed. There is no way out, you either have them and all they come with, or you throw them into the dustbin of history. If you reflect on that, and on the theory of “autonomous technology” developed by Langdon Winner’s technology critique, you will understand the core of the problems we are confronting.

 

Until this deep systemic critique is made and understood, we are paralyzed to move forward and put in a kind of world view hammerlock that prohibits the rethinking of civilization that will be required to begin the long unwinding of techno-inudstrial culture that has put us into the face of global collapse. You might think also that what we have here is a mega-tech civilization whose perfect expression, its purest expression is global climate change and the extinction crisis. That has what the cell phone, internet, social networks have wrought when it all comes down to it. Only fools would vote to continue this course of development if they understood the way it is actually working. Right now we don’t even have a one eyed person in the land of the blind.

 

Sorry but I have to run, but this gives you a little idea of where my own thinking is on all of the issues you outline in the article you sent.

All the best, and hopefully one day we will cross paths and carry on this conversation in more depth. Jerry has a lot to say about these issues as well, let us see what he says too.

 

Your, Doug

 

 

From issue #137
A Spiritual Crisis
of Meaning


The post A Conversation between Kalle Lasn and Douglas Tompkins appeared first on Adbusters | Journal of the mental environment.

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Weinstein Company Declares a Winner in Its Bankruptcy Sale

The troubled studio agreed to a deal with Lantern Capital Partners, a private equity firm, though plaintiffs suing the studio will oppose the plan.

Day 1 of Facebook’s F8: A Dating Feature, Sharing From Apps to Stories and More

Highlights from the first day of Facebook’s F8 annual developer conference in San Jose, Calif., Tuesday include adding a touch of Tinder to the social network’s flagship mobile applications and a new way for people to share content from other apps to Stories on both Facebook and Instagram. Highlights follow: Dating Facebook said it will…