Hasta La Creative!

Continuando a treta da privacidade, hoje é dia de vermos alguns casos esdrúxulos, alguns até mais escandalosos do que Facebook-Cambridge Analytica, que só mostram um pouco do desrespeito de uma série de serviços com a privacidade do usuário. No programa de hoje, Luiz Yassuda, Robson Bravo e Tales Cione relembram casos como o da Strava, …

O post Mupoca #083 – A sua privacidade já era? (ou A treta da privacidade – parte 2) apareceu primeiro em B9.

Mudança no app vem para deixá-lo mais limpo como o WhatsApp

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If you’re a politically inclined technologist, this is your moment. There have never been more rewarding career opportunities for your wonky, nerdy kind.

Unless someone wants to hire you to figure out what to do about Russia. That job would suck, because it seems like nobody has any idea how to do it.

The consensus last week at CampaignTech East, a two-day conference in Washington, D.C., put on by the trade publication Campaigns & Elections, was that tech-enabled shenaniganswhether masterminded by Vladimir Putin and friends or other bad hombresare only going to further infect the U.S. political system.

Continue reading at AdAge.com

On the heels of the introduction of its its subscription streaming service ESPN+, the Walt Disney Co.’s sports-media goliath on Wednesday announced that it is rolling out a daily, digital version of its “SportsCenter” flagship on the newly-revamped ESPN app.

Hosted by popular late-night “SportsCenter” host Scott Van Pelt and a rotating cast of other ESPN anchors, the daily version of the scores-and-highlights show will help fans get caught up on any news or must-see clips they may have missed the night before.

Speaking to media buyers and advertisers this afternoon at ESPN’s first NewFronts presentation, Van Pelt said viewers who fall asleep to his midnight TV show and wake up to the new digital program might feel like they’re in a marriage with him, “or we’re hooking up,” before stepping back to let his audience “decide which is the more horrifying thought.”

Continue reading at AdAge.com

At Wednesday’s Ad Age Survival Summit, God-Is Rivera, director of inclusion and cultural resonance at VML, asked people to imagine two different ads featuring families: in one, a person is graduating college, in the other, someone is starting a new job.

“Did anybody think about two gay dads and their adopted twins?” Rivera asked. “Did anybody think about a 50-year-old black woman finally finishing her degree? Did anybody think about a wheelchair-bound person starting a new job? No. I’m willing to bet probably none of you did.”

Diversity and inclusion, she said, are largely missing from marketing, which means the ad industry has helped create a default narrative that revolves around Caucasian families. Marketing shapes perceptions, she said, and the industry has “a responsibility to make these perceptions inclusive.”

Continue reading at AdAge.com

No novo Cinemático, Carlos Merigo, Matheus Fiore e Alexandre Maron conversam sobre “Vingadores: Guerra Infinita”, dirigido por Joe e Anthony Russo. Os spoilers começam aos 28:15. > OUÇA através do player abaixo ou pelo SPOTIFY Download | iTunes | Feed | Spotify ======== Edição por Robson Bravo Críticas, comentários, sugestões para cinematico@b9.com.br ou nos comentários …

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A Hasbro anunciou nesta terça-feira a compra das propriedades de entretenimento da fabricante japonesa Saban, que incluem entre outras a extremamente lucrativa marca dos “Power Rangers”. Além dela, “My Pet Monster”, “Popples”, “Julius Jr.”, “Luna Petunia” e “Treehouse Detectives” estão incluídas no pacote, que foi vendido em um conjunto de ações e dinheiro que vale …

O post Hasbro compra propriedades da Saban e agora também possui os “Power Rangers” em seu catálogo apareceu primeiro em B9.

On the heels of the introduction of its its subscription streaming service ESPN+, the Walt Disney Co.’s sports-media goliath on Wednesday announced that it is rolling out a daily, digital version of its “SportsCenter” flagship on the newly-revamped ESPN app.

Hosted by popular late-night “SportsCenter” host Scott Van Pelt and a rotating cast of other ESPN anchors, the daily version of the scores-and-highlights show will help fans get caught up on any news or must-see clips they may have missed the night before.

Speaking to media buyers and advertisers this afternoon at ESPN’s first NewFronts presentation, Van Pelt said viewers who fall asleep to his midnight TV show and wake up to the new digital program might feel like they’re in a marriage with him, “or we’re hooking up,” before stepping back to let his audience “decide which is the more horrifying thought.”

Continue reading at AdAge.com

Mr. Paul, who was with the magazine from the beginning, created its rabbit-head logo and hired great illustrators to lend worldliness to its pages.