Hasta La Creative!

Ketel One Vodka, the Dutch spirits brand, is creating a series of eco-friendly experiences including what it is calling London’s first “clean-air bar”.

What people are talking about today: Cambridge Analytica filed for bankruptcy on Wednesday, and speculation has begun that this could be a move to evade justice over its data-harvesting activities.

The political-consulting firm at the center of the Facebook data-collection and privacy scandal filed for insolvency in both the U.K. and U.S., saying it lost “virtually all” customers and suppliers as a result of reports that it improperly obtained information from tens of millions of Facebook users. However, there are concerns that Cambridge Analytica could emerge in a new form. As earlier reported by Business Insider, several involved in Cambridge Analytica, including executives from parent company SCL, have registered a new company named Emerdata. Rebekah and Jennifer Mercer, daughters of President Trump supporter Robert Mercer, joined Emerdata March 16.

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DreamWorks is creating an immersive experience around its Trolls film in New York.

A final pitch date has been set for the Moneysupermarket.com ad account, while Brothers & Sisters and Republic of Media join the new-business rankings for creative and media respectively.

Two-thirds of advertisers would consider hiring an agency even if they refuse to take part in a traditional pitch, according to a new study by Creativebrief.

Holland & Barrett is aiming for a tenfold increase in sales of its beauty range over the next few years – but first consumers need to know it exists, the brand’s chief executive told Campaign.

Winners of the second Brand Film Festival London have been announced, with five Best of the Best brand films given the most prestigious accolade at the event last night (2 May).

Cambridge Analytica, the analytics company that became embroiled in a data mining scandal involving Facebook, is closing down.

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When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader’s Digest Association. She had been president, U.S. Magazines of Reader’s Digest Association Inc., from 2005 to 2007 and, when she was approached with the job at the top of the organization, she initially balked.

Ultimately inspired by the challenge”I was pissed off watching it fall apart while I was gone,” she saysjob number one became bolstering the brand, reviving it financially after a series of bad investments and changing just about everything in the way it operates, starting with the name.

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The History of Advertising Trust rides to the rescue of the Toys R Us brand icon, while an ex-J Walter Thompson staffer seeks to defend the rightful heir to the throne from Stuart Pretender (in a fictional book).