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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: McDonald’s promotes the fact that it’s teamed up with National Geographic for Happy Meals that include Nat Geo plush toys and Weird But True fact cards. A family going through a Frito Lay multipack of different kinds of chips has to review the all-important household “dibs” rules. And Subaru has a theory about why Subaru Forester owners “always seem so happy.”
Show me an established category, and I’ll show you a startup that’s disrupting it (or about to). The trusted rules of the road for managing and marketing brands simply don’t cut it on the fast and furious freeways of the startup world where change is everywhere. Established categories and brands have been upended overnight. In…
Beauty is about much more than youth and appearance. That’s the message cosmetics brand No7 has conveyed with its ongoing “Ready” campaign, highlighting the stories of women who have defied the odds to achieve long-term success in their respective fields. In the past, spokespeople have included 53-year-old ballerina Alessandra Ferri–and the latest edition of the…
Puma has apologised for using terms associated with drug culture following backlash after an event that took place in London last week.
Self-examination is key in breast cancer screening. That’s why we wanted to tell women that they need to look carefully at their own breasts.
Self-examination is key in breast cancer screening. That’s why we wanted to tell women that they need to look carefully at their own breasts.
Twitter said the Honest Ads Act, which would require broader disclosures in online political advertising, “provides an appropriate framework” for ensuring transparency in digital ads, and the company will work with legislators to “refine and advance” the proposal.
In a tweet on its public policy feed on Tuesday, the social media company effectively embraced the idea of some form of regulation of internet ads. The Honest Ads Act, a Senate bill introduced last year with bipartisan co-sponsors, would subject online political ads to the same sort of disclosure rules that now govern similar content in other media such as TV and radio.
Facebook CEO Mark Zuckerberg endorsed the Honest Ads Act on Friday. Both social media companies have been seeking to respond to revelations that Russian operatives used their platforms to spread discord in the 2016 U.S. presidential election, and concerns that they may continue to use the sites to try to influence upcoming campaigns.
Cowgirl, Doggy, Face, Sixty-Nine and The Crab. These five popular sex positions, according to AskMen, are the words that are listed on one of the multiple covers of the new album, “America,” from Jared Leto’s band Thirty Seconds to Mars.
They’re provocative words, and a provocative title, for the band’s first album in five years, especially during these times of political divisiveness and cultural upheaval. To promote the album, which dropped last week, Letowho got his start playing the teen heartthrob, Jordan Catalano, in “My So-Called Life”helped design the covers, which list various “American things,” says Leto, meant to serve as a time capsule of sorts.
There’s a list highlighting the most profitable prescription drugs by sale (Humira, Abilify, Sovaldi and Crestor) and another citing the most valuable trademarks (Apple, Google, Microsoft, Walmart and IBM). There’s also one calling out four of the hot topics in America (A.I., bitcoin, fake news and, of course, Russia).
Ad Age’s Garett Sloane has a helpful post titled “6 critical moments from Mark Zuckerberg’s day in the Senate”but fair warning, it’s mostly made up of words.
If his post is too wordy for you, you’ll be pleased to know that an entire cottage industry of gif-creation and meme-making has sprung up around the Facebook CEO’s star turn on Capitol Hill.
The bottom line: Mark Zuckerberg is not human. He’s probably an android. Or maybe a reptile. Oh, and he’s short. Plus he knows everything about us. And in the end, he will prevail.
There’s something viscerally personal about the handwriting of musical greats, whether its their feverishly scribbled drafts of lyrics or their introspective letters to peers and loved ones. Now the handwritings of five modern musical icons–Kurt Cobain, David Bowie, Leonard Cohen and Serge Gainsbourg–has been turned into downloadable fonts aimed at inspiring today’s poets and songwriters….
Cowgirl, Doggy, Face, Sixty-Nine and The Crab. These five popular sex positions, according to AskMen, are the words that are listed on one of the multiple covers of the new album, “America,” from Jared Leto’s band Thirty Seconds to Mars.
They’re provocative words, and a provocative title, for the band’s first album in five years, especially during these times of political divisiveness and cultural upheaval. To promote the album, which dropped last week, Letowho got his start playing the teen heartthrob, Jordan Catalano, in “My So-Called Life”helped design the covers, which list various “American things,” says Leto, meant to serve as a time capsule of sorts.
There’s a list highlighting the most profitable prescription drugs by sale (Humira, Abilify, Sovaldi and Crestor) and another citing the most valuable trademarks (Apple, Google, Microsoft, Walmart and IBM). There’s also one calling out four of the hot topics in America (A.I., bitcoin, fake news and, of course, Russia).
Procter & Gamble Co. wants its agencies closer to home, and WPP’s Grey is obliging by opening Grey Midwest in Cincinnati, combining the former Possible office there with new e-commerce, shopper and production operations.
As part of the move, being announced Wednesday, Grey will take over the Cincinnati office of Possible in P&G’s hometown. Only last year, Possible was consolidated with sibling digital shop Wunderman, but the Cincinnati portion will now become the foundation of Grey Midwest.
Grey Midwest will start with 80 employees, mainly from Possible, which has handled P&G work for years but has seen that work ebb as more assignments moved to other cities in the network and P&G divested some brands. Possible was once among the largest ad agencies in Cincinnati, counting 30 P&G brands as clients, but it downsized in 2016 after losing accounts that included J.M. Smucker brandssome of them former P&G brands such as Folgers and Jif.
Ad Age’s Garett Sloane has a helpful post titled “6 critical moments from Mark Zuckerberg’s day in the Senate”but fair warning, it’s mostly made up of words.
If his post is too wordy for you, you’ll be pleased to know that an entire cottage industry of gif-creation and meme-making has sprung up around the Facebook CEO’s star turn on Capitol Hill.
The bottom line: Mark Zuckerberg is not human. He’s probably an android. Or maybe a reptile. Oh, and he’s short. Plus he knows everything about us. And in the end, he will prevail.