Hasta La Creative!

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Martin Sorrell, CEO of WPP, has resigned from the company he built into the world’s biggest ad firm, with revenue of $19.7 billion last year and 134,413 employees globally. He stepped down after WPP said it was looking into an unspecified allegation of personal misconduct against him. “And with WPP announcing Sorrell’s exit on a Saturday night upon completing a probe into alleged misconduct, it’s clear he is not going out on his own terms,” write Megan Graham and E.J. Schultz in a look at his legacy. WPP hasn’t given any hint of what the probe was about, aside from saying the allegation against him “did not involve amounts that are material.” Sorrell will be treated as having retired, with the financial benefits that go along with that. Meanwhile, WPP isn’t expecting any revenue growth this year amid pressures on the industry, including spending cutbacks by consumer goods giants and competition from consultancies.

WPP shares dipped around 4 percent in the first few minutes of trading Monday in London as the market reacted to the news.

More from Ad Age on Sorrell’s exit

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Campaign unveils the shortlist for The Marketing Society’s Marketing Leader of the Year 2018. These are the leaders who have been making a difference over the past year, adding value for customers, growing brands and proving day-in, day-out that marketing is an investment, not a cost. The winner, voted for by readers of Campaign and members of the society, will be announced at the Excellence Awards on 13 June at London’s Artillery Garden, the HAC.

3. The ‘pee-tape’ stuff is back, bigly

The Washington Post also got an advance copy of the book. Rather than review it, the Post’s White House Bureau Chief Philip Rucker sums it up in a story titled “James Comey’s memoir: Trump fixates on proving lewd dossier allegations false.” Rucker writes,

Comey paints a devastating portrait of a president who built “a cocoon of alternative reality that he was busily wrapping around all of us.” Comey describes Trump as a congenital liar and unethical leader, devoid of human emotion and driven by personal ego.

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Singer-songwriter and artist Solange Knowles Ferguson has debuted a video and dance performance piece in collaboration with Uniqlo and Droga5 London.

The ego must be left at the door when those in the School Reports subject themselves to Campaign’s prodding and poking around.

Women aren’t a monolithic demographic, so ditch the pink product makeovers – clever use of technology and smart, third-party data will help marketers reach and resonate with women where they actually are, says Kate Slaymaker, media analytics commercial lead at Nielsen.

The two agencies in this year’s top 10 creative agencies to record the biggest proportionate rise in Nielsen billings in 2017 were Ogilvy & Mather London, which increased by 34.7%, and VCCP, up by 23.3%.

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