Hasta La Creative!

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Brand teams get fixated on the latest data trends, including marketing measurement optimization and unified analytics. It makes sense after all, there is increasing demand for accountability, with the business impact of every impression, exposure and click subject to scrutiny. But while companies are right to invest more on the analytics to measure cross-channel engagement across every campaign, placement and creative execution, the focal point of those data-driven efforts often gets lost.

Continue reading at AdAge.com

Volkswagen-owned Czech car brand Skoda has awarded its digital agency-of-record account to Tribal Worldwide.

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Brand teams get fixated on the latest data trends, including marketing measurement optimization and unified analytics. It makes sense after all, there is increasing demand for accountability, with the business impact of every impression, exposure and click subject to scrutiny. But while companies are right to invest more on the analytics to measure cross-channel engagement across every campaign, placement and creative execution, the focal point of those data-driven efforts often gets lost.

Continue reading at AdAge.com

Between just-completed acquisitions, mergers in the making and departing CEOs, almost every media company is going into the upfront with major questions about what they will look like in a year. One of the few places without such uncertainty, AMC Networks, says its stability amidst a chaos-filled industry will be an asset in this year’s…

Several things dominated the conversation at the 4A’s Accelerate conference in Miami last week: the agency-client relationship, how agencies will handle the #MeToo movement, what’s the best way to build a diverse and inclusive agency and the Parkland students who spoke to advertisers about gun control. But will those topics be at the forefront of…

Chang, the Thai beer brand, is creating a sensory experience around the country’s cultures.

“The aim of this campaign is to inspire consumers to take time to enjoy [life],” says Stella VP Harry Lewis.

The Anheuser-Busch InBev brew is not the first brand to seize on the put-down-your-phone mentality. Nike deployed it in a 2016 ad that summarized the time people are wasting “watching other people’s pictures of their cafe macchiato, or their dog, or their baby.”

Since this is advertising, the motives have a capitalistic bent, of course. Nike’s spot encouraged people to exercise, presumably boosting demand for Nike apparel. For Stella, in-person socializing translates to more beer drinking.

Continue reading at AdAge.com