Hasta La Creative!

If you wanted to catch Kid Rock in concert this month, that ship has sailedall the way from Miami to the Bahamas, where his Chillin’ the Most cruise promised a five-day trip “curated specifically for the badass rebels.” It featured a lineup of bands belting out Southern rock and rap, with plenty of other events on the docket, like Bacon & Bingo hosted by country singer Colt Ford and a hip-hop dance class taught by Kid Rock’s backup dancers, according to the schedule posted online.

Music cruises like this one are riding a wave of popularity as artists look to supplement dwindling recording income and book winter and spring concert dates before the summer festival season. Fans are willing to shell out thousands of dollars for tickets that offer concert-filled, sun-splashed vacations and the allure of hanging out with their music idols at the buffet or pool deck.

Aging rock and country stars have long used music cruises to make an extra buck by luring longtime loyal fans. Foreigner and Boz Scaggs are already slated to perform on the ’70s Rock & Romance cruise to depart Fort Lauderdale, Florida, next March, for instance. But lately, younger fans are scooping up tickets to cruises spotlighting artists in their prime and covering modern genres like electronic dance music.

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AAR remains “cautiously optimistic” about the volume of new-business opportunities, despite recording a 38.3% year-on-year decrease in the total number of completed reviews in the first quarter of 2018 in its latest New Business Pulse report.

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It’s a dreary morning, but the studio on the 10th floor of 345 Hudson Street is bathed in red. The light is coming from an overhead bulb that illuminates to tell the crew of “The Big Show” with Scott Shannon when a song is about to end, and it’s also emanating from a neon sign behind the console reading “40 years, WCBS-FM, 101.1.” Next to that is foot-tall inflatable penguin.

I ask Shannon the significance. “When I came to New York in 1983, [the radio industry] was walking in a line, following one other,” he says, like penguins waddling along. Shannon is known a something of a radio evolutionist, credited with bringing the morning zoo to radio’s biggest market while at Z-100, which is now owned by iHeartMedia. At 70 years old, Shannon is as close to DJ legend as there is, having manned the mic at many stations since he left home at 17. For the last four years he has been berthed at Entercom’s CBS, which bills itself as the home of “New York’s greatest hits.”

“This is our 912th show,” Shannon tells me as Joan Jett’s “I Love Rock and Roll” starts playing. Shannon leafs through a sheaf of papers that contain clips from the morning’s newspapers, the New York Daily News and the New York Post, along with his hometown Journal News, to use as fodder for the patter. Today’s topics include a coyote found in a museum in Albany; a tape of former senator Al D’Amato screaming at his wife during a hospital visit; and the end of “Sharknado” (“I don’t hate anybody, but that Tara Reid is easy to dislike,” he quips on the air.) It’s openind day for the Mets, so John Fogerty’s “Centerfield” spins. It’s 8:11 a.m., he tells listeners.

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There was inspiration aplenty for marketers and creatives at TED2018. Ogilvy & Mather’s strategy chief shares his top takeaways from the annual conference.

Mark Read and Andrew Scott were suddenly thrust into the spotlight Saturday night when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation. Read and Scott were named chief operating officers, reporting to WPP Chairman Roberto Quarta until a new CEO is appointed.

Both Read, CEO at Wunderman and WPP Digital, and Scott, WPP’s corporate development director and chief operating officer for Europe, had been floated in past years as possible successors to WPP’s iconic leader, but WPP always remained notoriously hush-hush about its potential future leadership.

Now Read will be responsible for clients, operating companies and people, while Scott will focus on financial and operational performance and “implementing the ongoing reorganization of the Group’s portfolio,” according to a client-facing Q&A issued by WPP.

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It’s no secret that streaming services from Netflix to YouTube have been causing trouble for traditional networks, but new data shows that they’ve been morphing the way we think about television as we know it, from cable subscriptions to binge-watching. Market research company GfK MRI found that about 62 percent of the population regularly binge-watches…

Você estaria disposto a botar a mão no bolso pela garantia dos seus dados na rede social?

O post Quais implicações de uma futura versão paga do Facebook apareceu primeiro em B9.

O vazamento de dados dos usuários do Facebook (muito mais conhecido como o escândalo do Cambridge Analytica) já desencadeou uma nova e gigantesca discussão na mídia sobre a questão da privacidade nos tempos digitais, mas seus efeitos nos rumos da sociedade ainda estão longe de acabar. As informações de milhões de usuários, afinal, não ficaram …

O post Cambridge Analytica 2.0? Sistema de reconhecimento facial criou sua base de dados pelas redes sociais apareceu primeiro em B9.

Problems with data bias are well-documented, from an image recognition algorithm that identified black users as gorillas to language translation services that referred to engineers as male and nurses as female. And just as bias found its way into these data sets, so, too, can it sometimes be found in the models marketers use to…