David Abraham, the former chief executive of Channel 4, is launching a company that will unite the skills of programming creation and advertising, underpinned by data capabilities.
Monday’s bombshell news about Sean Hannitysee “Fox News’ Hannity shares an embattled lawyer with the president he defends on TV”gets pitch-perfect tabloid treatment on the front page of this morning’s Daily News.
“OH, FOR FOX SAKE!” the New York paper’s headline screams, roughly approximating the collective response to the courtroom revelation.
Inside the paper, the cover story, with the milder headline “Fox News host Sean Hannity revealed as Michael Cohen’s mystery third client,” notes that all eyes are now on Hannity’s employer. Was Fox News aware of the secret that Hannity and his lawyer desperately wanted to keep under wraps?
Going to Lollapalooza this August? Organizers may be able to tell whether you passed over the Arctic Monkeys for Space Jesus, how many Lime-A-Ritas you bought and how long you had to wait to buy them.
That’s because companies like Live Nation, which runs Lollapalooza as well as fests such as Austin City Limits and the Governors Ball, and AEG Presents, which puts on Coachella, Stagecoach and Panorama, are using anonymized data collected at festivals to calculate how to improve the experience (e.g., tame bathroom lines), as well as to target ticket offers, connect brands to consumers, in real time or in the future, and more.
Live Nation does some of this via RFID bracelets, which are required for registration as they act as tickets and enable customers to pay for drinks, food and merchandise. (AEG uses these too.) If you tap the bracelet while registering or inside an activation, you opt in to share information. The company’s head of digital and publishing, Jeremy Levine, says it’s “always iterating” on the best consumer setup based on the info.
To highlight new ambient lighting in its forthcoming 2017 models, Lexus once asked for print ads that would evoke the feature by lighting up themselves.
“Of course, they came to us wanting a million units two months from the day that print would ship, and that wasn’t possible because there’s a lot of integration issues with design,” says Michael Helander, president and CEO at OTI Lumionics, the Toronto-based OLED tech company that Lexus asked to execute the stunt.
Fast-forward to today, and Helander says he could have met the deadline.
Charles Alexander frequently dines at Etch restaurant in Nashville. And while he’s in the music industry, that’s not why he wore headphones there for dinner one night. Alexander was one of dozens of people who attended a “Sounds Delicious” dinner, where each course was paired with specific music.
“Even I was surprised at how much of an impact it had on improving taste,” says Alexander, a bioinformaticist by training, who now runs a music label services company in Nashville called Systemic. “Most of the food was very flavorful. And whether that was objectively true or because of the music we heard, I’m not 100 percent sure. It enhanced my dining experience, for sure.”
Each patron got a “sonic” doggie bag to take home: a URL to download a four-song album created by a “sonic chef” while they were having dinner.
Campaign and Creative Equals present the future creative leaders; the women defining creativity today and tomorrow.
How Adam & Eve/DDB helped the brand make its ice-creams talk to consumers around the world
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Millenials love emojis. They’re the perfect visual representation of their day. Why don’t we connect the two things they love the most, music & emojis?
Advertised brand: SOUNDCLOUD
Advert title(s): MUSIC FOR EVERY MOOD
Link: http://unnatimarda.work/soundcloud
Headline and copy text (in English): Update playslists based on recently texted emojis.
Media (see available options below): EXPERIENTIAL
Advertising Agency: MIAMI AD SCHOOL
Art Director: UNNATI MARDA
Copywriter: LIS MERY RAMIREZ
The post Music For Every Mood by Miami Ad School appeared first on DesiCreative.
Lawyers for Terry J. Albury, who pleaded guilty on Tuesday, said his goal had been to show that the bureau “often treated minority communities with suspicion and disrespect.”
Novo app da Apple News deve chegar ao mercado no próximo ano
O post Apple pode lançar serviço de assinatura de notícias em breve apareceu primeiro em B9.
Ao fim do experimento, Chessie King ficou irreconhecível
O post Campanha inglesa contra cyberbullying mostra como ficaria o corpo de uma blogueira caso ela ouvisse seus haters apareceu primeiro em B9.
Novela e? Pop, novela e? VIVA. Humor e? Pop, humor e? VIVA. Cla?ssico e? Pop, cla?ssico e? VIVA.
O post ? Canal VIVA, o ponto de encontro de brasileiros de todas as gerações apareceu primeiro em B9.
Em sua sequência de ações para tentar amenizar os últimos acontecimentos nada favoráveis, o Facebook anunciou hoje uma com uma organização de verificação de fatos chamada Boom, com sede em Mumbai. A parceria pretende ajudar a rede social a combater a disseminação de notícias falsas no estado indiano de Karnataka, antes das eleições que serão realizadas …
O post Facebook inicia checagem de fake news na Índia apareceu primeiro em B9.
(TrendHunter.com) Prepare for summer in style with this newly introduced Tommy Hilfiger flag bikini, which offers an over-branded swimwear alternative for those looking to make a splash.
The gorgeously fitted one-…
Reaching a nationwide audience from a home studio in the desert, he listened to callers’ accounts of the paranormal deep into the early hours.
Prosecutors had argued that Bill Cosby’s acknowledgment that he obtained the quaaludes supports their view that he used them to incapacitate women.
The prime-time host, who is the top ratings draw in cable news, has a longer leash than others at the network.
Carol Goll has a passion for products–and she really loves cars. That passion is what landed her a highly successful tenure at Mercedes-Benz USA, a company she called home for 13 years. Goll was the company’s general manager of brand marketing until her departure in 2007. Under her leadership, MB USA became a powerhouse luxury…
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