Jeffrey Bewkes, Time Warner’s chief executive, said on Wednesday in federal court that Time Warner is an underdog against Amazon, Netflix and others — unless it merges with AT&T.
The accuser, Janice Dickinson, testified last week at Bill Cosby’s sexual assault retrial that the entertainer had drugged and sexually assaulted her in 1982.
To highlight new ambient lighting in its forthcoming 2017 models, Lexus once asked for print ads that would evoke the feature by lighting up themselves.
“Of course, they came to us wanting a million units two months from the day that print would ship, and that wasn’t possible because there’s a lot of integration issues with design,” says Michael Helander, president and CEO at OTI Lumionics, the Toronto-based OLED tech company that Lexus asked to execute the stunt.
Fast-forward to today, and Helander says he could have met the deadline.
Salon Media Group is working with IBM and AdLedger, a nonprofit focused on blockchain standards for digital advertising, on a proof-of-concept blockchain project for ad campaign reconciliation on Salon properties. The goal: to bring more transparency to Salon Media’s ad inventory through IBM’s blockchain platform. Through a shared ledger, Salon is hoping to record contractual…
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Finish Jet-Dry, the rinse aid for dishwashers, presents a TV ad with a “skip” buttonbut it’s not the type of skipping you may be thinking of. Poshmark, the free app designed to make it easy to “buy & sell fashion” on your smartphone, shares a testimonial from a “real Poshmark user” named Karis. And Kumho Tire, the South Korean tire brand that’s been an NBA partner since 2014, serves up a new commercial starring five-time NBA All-Star guard John Wall.
Companies offering help in meeting the European Union’s onrushing General Data Protection Regulation are bidding up the price on search ads for its acronym, GDPR, ahead of its arrival May 25.
GDPR requirements are complex, and each country is likely to have different rules because the E.U. has left some 70 clauses open to interpretation. Those found in violation of GDPR face fines that amount to 4 percent of their revenue or $25 million, whichever is greater.
And even if you’re a U.S.-based publisher that sees 2 percent of online traffic from Latvia, you need to be GDPR compliant. The same applies to vendors that collect data from any of the 28 countries that make up the European Union.
God-is Rivera just wanted to get her agency talking about issues of inclusion and diversity. But what ensued was a much broader ongoing effort and even a new job title as VML’s director of inclusion and cultural resonance.
Rivera, who took on the title in August 2017, will be speaking at the Ad Age Survival Summit in Chicago next month on “Why diversity isn’t just an HR problem.”
She spoke with us about several ways companies should stop thinking about improving diversity and inclusion.
Using modern technology, Kaspersky Lab literally immerses a person into a realistic world of program code and data streams, something that was previously unimaginable.
We created the first ever interactive Science Non-Fiction VR Film where a user experiences the life of a program from a single line of code and in the end faces a cyber threat of the global scale.
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to apasquarelli@adage.com.
Visa kicks it with Zlatan Ibrahimovi
Pro soccer player Zlatan Ibrahimovi is headlining Visa’s new global campaign ahead of the 2018 FIFA World Cup Russia, which Visa is sponsoring. Ibrahimovi has it going onhe’s won 33 trophies, speaks five languages, and has 31 million followers on Instagram.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Finish Jet-Dry, the rinse aid for dishwashers, presents a TV ad with a “skip” buttonbut it’s not the type of skipping you may be thinking of. Poshmark, the free app designed to make it easy to “buy & sell fashion” on your smartphone, shares a testimonial from a “real Poshmark user” named Karis. And Kumho Tire, the South Korean tire brand that’s been an NBA partner since 2014, serves up a new commercial starring five-time NBA All-Star guard John Wall.
Glow, Netflix’s half-hour comedy about the Gorgeous Ladies of Wrestling, is one of the few shows about a ragtag group searching to find a purpose in this world–aren’t we all?–that’s actually fun. Learning wrestling moves, creating soap opera-level narratives for the ring and trying out costumes sounds like a helluva time that could only inspire…
Brands launching their own clothing lines isn’t a new thing. We’ve seen it over and over again from companies including McDonald’s, KFC and Taco Bell (in collaboration with Forever 21). All of the pieces looked comfy, cozy and of course stylish, but there’s a new brand hopping on the trend and it’s possibly one of…
Yes, Facebook’s going through a lot of changes right now. But Facebook Live? You can bet that the social video broadcasting platform isn’t going anywhere anytime soon. As of 2017, one of every five Facebook videos was live, according to vice president of product Fidji Simo. And those live videos received an average of three…
Todo mundo já deve ter passado por este momento: você vai procurar alguma informação no Google, encontra meia dúzia de sites que te ajudam, vai acessando eles um a um pra ler sobre o que te interessa e lá pelo quarto ou quinto endereço que tu acessa… começa a tocar uma porcaria de uma trilha …
O post Nova versão do Google Chrome vai te ajudar a bloquear o autoplay de sites apareceu primeiro em B9.
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to apasquarelli@adage.com.
Visa kicks it with Zlatan Ibrahimovi
Pro soccer player Zlatan Ibrahimovi is headlining Visa’s new global campaign ahead of the 2018 FIFA World Cup Russia, which Visa is sponsoring. Ibrahimovi has it going onhe’s won 33 trophies, speaks five languages, and has 31 million followers on Instagram.
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