Millennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. Still, these 30-something-and-under buyers are doing more than Googling a few keywords to find their dream homes. House hunters are now including property-related hashtags and social media feeds in…
You might recognize the pitchman in New Belgium Brewing’s latest commercials–but only if you’re a devotee of Belgian TV and cinema. Karel Deruwe, a seasoned Flemish actor with a resume that spans four decades, lifts a pint stateside in agency Erich and Kallman’s first campaign for the brand. Seated in a bar, the slender, bespectacled…
Lager has become “unloved”, Camden Town Brewery founder Jasper Cuppaidge said, as the brand begins spreading the word about flagship product Camden Hells beyond London.
Procter & Gamble, one of world’s biggest advertisers, kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning to the video site, but a lot more selectively than before.
The consumer-goods giant told its brands this week they can buy spots on YouTube, according to the Cincinnati-based company. P&G, which owns household names like Crest and Tide, stopped spending on YouTube in March 2017 following an outcry over extremist and other disturbing videos. The boycott spread to other marquee marketers, prompting Alphabet Inc.’s Google to overhaul YouTube policies and hire more human moderators to clean up the service. Other marketers such as Verizon ended their boycotts more quickly.
“We paused advertising, and for the past year, we’ve worked extensively with YouTube to improve brand safety,” Tressie Rose, a P&G spokeswoman, said in a statement. “We now feel the right measures are in place for P&G brands to have the option to advertise on YouTube.”
(TrendHunter.com) Instagram may have built itself on photography, but its new Instagram design account is showcasing the life of Instagram’s creative team and the works of talented designers around the world….
The chief executive and co-founder of Truth, TMG’s blockchain-based media agency refutes the assertion that blockchain is a ludicrous way to solve programmatic’s problems.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Happy 420 Day. What people are talking about today: Congratulations to the winners of the Ad Age A-List and Creativity Awards. The sold-out gala was last night at Cipriani 25 in New York (if you missed it, have a look at Ad Age’s Instagram Stories). The Creativity Awards were judged by industry leaders, and Campaign of the Year went to Wieden & Kennedy Portland and KFC’s entertaining Colonel Sanders work. “Efforts included featuring the Colonel as a Fabio-like hero of a steamy romance novella for Mother’s Day, and making him a playable character in a WWE video game,” as Ad Age notes in the write-up. The full list is here. (The A-List winners were announced a while back; you can check that out here.)
Oops! They did it again
Yes, YouTube is caught up in yet another brand safety scandal. CNN Money reports that it found ads from over 300 companies and organizations “on YouTube channels promoting white nationalists, Nazis, pedophilia, conspiracy theories and North Korean propaganda.” The ads came from companies including Adidas, Amazon, Cisco, Facebook, Hershey, Hilton, LinkedIn, Mozilla, Netflix, Nordstrom and Under Armour. Under Armour told CNN that it would pause its spend on the Google-owned video platform, while some other brands said they are investigating how this happened. CNN quoted a YouTube statement that says, in part, that the company is “committed to working with our advertisers and getting this right.” But how much of a commitment is there? Similar problems have been popping up for over a year, since the discovery that ads were running on YouTube content promoting terrorism and hate. And despite it all, as one analyst tells CNN, none of this has hurt YouTube’s bottom line.
Procter & Gamble said its $4.2bn (£3.0bn) acquisition of German firm Merck’s consumer health division was about allowing it to respond to the changing demands of an ageing world.
(TrendHunter.com) Whitcraft Services, a new custom motorcycle shop in Brooklyn, New York, has recently unveiled its latest masterpiece in the Whitcraft Services 001. Built on the iconic BMW R1150GS, this custom bike…
(TrendHunter.com) Richardt Mejer is a relatively new player in the timepiece market, but its latest Daily Watch collection showcases the ethos of the brand in a beautifully simple watch. The Copenhagen-based…
With the help of devoted customers, Ram Badan Singh is still selling papers on the same Upper West Side corner where he began 36 years ago.
NME, the Time Inc-owned music title, is hosting the next instalment of its “#Lifehacks” programme which helps young people break into the creative industries.
Nearly a quarter (22%) of all marcomms M&A deals involved private-equity funds – double the 11% seen in the last two quarters of 2017.
L’Oréal Paris is creating a talk show around women’s empowerment at the Cannes Film Festival next month.
You may think you know why you made a reason, but chances are, you don’t, Professor Moran Cerf, professor of neuroscience and business, Kellogg School of Management warned Campaign Underground.
With Sir Martin Sorrell and Dale Gall off, you could argue that this hasn’t been a vintage week for those of us who are small but perfectly formed.
Actress America Ferrera has played many rolesa dorky editorial assistant on “Ugly Betty,” a jeans-wearing teen in “Sisterhood of the Traveling Pants” and, currently, a bossy-but-empathetic floor manager on NBC’s “Superstore.” But it’s her latest venture, a partnership with The North Face on a campaign that highlights female athletes, that most complements her social advocacy efforts. Ferrera, who recently announced she’s pregnant with her first child, spoke with Ad Age about the #MeToo movement, protection for those in the DACA program, and more. Our conversation has been edited.
Why did you decide to work with the North Face on its “Move Mountains” campaign?
There are a lot of reasons why the campaign felt like such a natural fit. For one, I think it’s so incredibly important to spotlight the stories of women doing incredible things in order to inspire the next generation of women to become doers and explorers in the world. It’s important that we have those role models and are able to see ourselves in order to imagine what’s possible for usthat part of the campaign really resonates with me.
David Clulow, senior designer at Mr President and one of Campaign’s 2017 Faces to Watch, shares his lessons from the ladder.
Ramadan is the third biggest season for businesses and Muslims spend an estimated £100m of additional revenue during the Ramadan season. So why are brands standing on the sidelines?
O impacto dos perfis falsos no desvirtuamento e manipulação do debate político
O post Braincast 266 – Como os bots afetam a percepção da realidade apareceu primeiro em B9.
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