The often bizarre, globally buzzworthy breast cancer awareness campaign from agency David Buenos Aires and nonprofit MACMA has launched its new installment for 2018. This time around, instead of man boobs or singing breasts, the spot makes fun of both how much and how little Facebook knows about women. Created for social feeds, the PSA…
Twitter sold data access to the Cambridge University academic who also obtained millions of Facebook users’ information that was later passed to a political consulting firm without the users’ consent.
Aleksandr Kogan, who created a personality quiz on Facebook to harvest information later used by Cambridge Analytica, established his own commercial enterprise, Global Science Research (GSR). That firm was granted access to large-scale public Twitter data, covering months of posts, for one day in 2015, according to Twitter.
“In 2015, GSR did have one-time API access to a random sample of public tweets from a five-month period from December 2014 to April 2015,” Twitter said in a statement to Bloomberg. “Based on the recent reports, we conducted our own internal review and did not find any access to private data about people who use Twitter.”
A mother observes the son eating its breakfast, serene, thoughtful and asks him what he has, to which he responds: Its Daddy. Several scenes of life, a wedding, a birth, a romantic dinner, the first steps of a child, always without the presence of the father and with a voice off that repeats:The father did not arrive in time. An ambulance arrives at the hospital, running the patient (father) down the corridor of the hospital. We’ve heard off that a lot of people do not live all they had to live just because they do not know their blood type. Images of all previous situations but now with the presence of the father. We are back in the kitchen, the child eats the breakfast, we hear a door open and the child rises happily, excited. The father came home and kissed him: Fortunately, Criam arrived in time to save lives.
The fusion of ad tech and martech has already seen Adobe acquire video specialist TubeMogul for $540 million, Salesforce buy data management platform Krux for $700 million and Oracle purchase measurement firm Moat for $850 million. Now IBM is poised to accelerate the race for advanced-marketing budgets, testing the services of ad-buying platform MediaMath with an eye toward a possible purchase, according to three people familiar with the situation.
A deal isn’t certain, and IBM and MediaMath say they “do not comment on rumors or speculation.”
But marketing is witnessing “the convergence of ad tech and martech,” says Scott Brinker, the widely followed editor of chiefmartec.com. “We’ve seen that with Oracle and Moat, Salesforce and Krux, Adobe and TubeMogul, and so on. While there were historical reasons why ad tech and martech grew up in different silosoften agency versus in-house technology stacksbrands today want to orchestrate and instrument the whole end-to-end customer journey, from digital ad campaigns through on-site and on-premise experiences. They need their data to be unified across these different channels and touchpoints, and they want to work with service providers who can strategize and execute across them in an integrated fashion.”
Each year, the Ad Age Small Agency Awards honor small, independent agencies that are producing innovative and exciting work. These teams strategize and execute groundbreaking ideas that compete with work done by some of advertising’s oldest, largest and most sought-after partners.
The competition is stiff as the caliber of entries get increasingly impressive. Past winners include Terri & Sandy, Bailey Lauerman; Baldwin&, Via, Rockfish, O’Keefe, Reinhard & Paul and Zulu Alpha Kilo.
The submision site can be found here. Also check out last year’s honorees here.
If you’re a New York City millennial who likes the idea of a weeklong working vacation–with gorgeous island vistas and cultural immersion half a world away–Hawaii would like your attention. The state’s tourism board and agency Edelman are today launching a new campaign inviting Instagram-savvy young professionals in and around the five boroughs to apply…
The Ad Council has appointed San Francisco’s Goodby Silverstein & Partners chief creative officer Margaret Johnson as the fourth governing chair of its Campaign Review Committee. The committee, which reviews the campaigns produced by the Ad Council, is comprised of four teams led by McCann global creative chairman Rob Reilly; IfWeRanTheWorld founder and CEO Cindy…
Ahead of the 2018 Digital Content NewFronts, MediaLink, in partnership with YouTube, had a panel discussion this morning to kick off the week-of presentations. So, what were some of the topics of conversation? In the event room at Google’s NYC headquarters, as early-morning attendees munched on fresh fruit and pastries, the panelists discussed brand safety….
Appointment comes shortly after Gail Tifford joined Weight Watchers as chief brand officer.
Was it just me who was shocked by the relative whimper with which one of the advertising history’s most tenacious fighters, Sir Martin Sorrell, left the business?
The former WPP founder and chief (still sounds weird to say “former”) is one of the toughest-minded individuals I’ve ever met.
One school of thought is that Sir M must have done something very naughty. Again, I find that impossible to believe.
In its first financial report since CEO Martin Sorrell left earlier this month, WPP reported better-than-expected results for its first quarter.
The world’s largest holding company’s like-for-like net sales fell 0.1 percent in the quarter, which came in better than the 1 percent drop analysts expected. WPP said its first-quarter group’s reported revenue fell 4 percent from last year to 3.6 billion pounds.
WPP’s leadership including the company’s new co-chief operating officers Mark Read and Andrew Scott addressed investors and analysts in a meeting in London and later in a call with U.S. analysts.
Bullies. We all get to deal with them sometime in our lives. They think they can force their own way, with loud mouths money or lawyers. But legal assistance insurer ARAG takes a stand for the common man. They fight against bullies, and for equal rights. For all.
The 2018 hotness of cryptocurrency meets the timeless sizzle of bacon in Oscar Mayer’s newest ridiculous tech project: Bacoin. Bitcoin enthusiasts are sure to roll their eyes at the admittedly silly stunt, where the value of a Bacoin shifts by the hour and is measured in slices of bacon. Essentially a giveaway with a varying…
Häagen-Dazs, the ice-cream brand, is marking 10 years of its support of honey bees with a free scoop and a VR experience in the US.
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