Twitch melhora sistema de monetização para criadores de conteúdo

twitch-b9

Com uma nova opção de bits através das extensões, plataforma aumenta recursos aos produtores

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Essa é a nova versão grátis do Spotify

Spotify-versao-gratis

Entre as novidades destaca-se o otimizador que ajuda a ouvir músicas no app usando menos dados móveis

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“Shoe Therapy”: nova campanha da Nike é inspirada em história real

Nike-shoe-therapy

Obsessão pelos tênis foi baseada em sonho da atleta Shalane Flanagan

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Go Compare ad 'could encourage children to swallow coins'

Go Compare has been rapped by the Advertising Standards Authority for inappropriate scheduling of an ad that risked encouraging children to swallow money.

Smartphone video adspend surged in 2017, latest data shows

Advertisers spent an extra £476m on smartphone video ads last year – a 69% increase on 2016 – according to the latest Digital Adspend report by the Internet Advertising Bureau UK and PwC.

Facebook Replaces Head of U.S. Policy Amid Regulatory Scrutiny

Facebook shuffled its ranks in Washington as it confronts pressure from lawmakers over data privacy, election interference, misinformation and other issues.

Sawyer Studios: Ad Operations Coordinator (Entertainment)

1:

Sawyer Studios:
Ad agency servicing the entertainment industry seeking digital ad operations specialist with experience in ad serving, optimization, and reporting.
New York, New York

Vox Media Promotes Lindsay Nelson to Become Its First Chief Commercial Officer

Vox Media just promoted Lindsay Nelson to its first chief commercial officer. Nelson was previously the company’s chief marketing officer, responsibilities she’ll keep in her new position. “She has pushed the company to think big and aggressively about how we build brand equity and relevance, create products that drive business value for our advertising partners…

Instagram Users Can Upload Multiple Photos, Videos to Their Stories

Instagram users can now upload multiple photos and videos simultaneously to their Stories. The Facebook-owned photo- and video-sharing network announced in a blog post Tuesday that all Android users will see a new icon in the top-right corner of their upload media screen, enabling them to choose up to 10 photos or videos from their…

Amazon, GM and Volvo Are Now Offering In-Car Delivery in the U.S.

Amazon Prime members with compatible vehicles from Chevrolet, Buick, GMC, Cadillac and Volvo can have packages delivered directly to their cars. In-car delivery is available in 37 U.S. cities and surrounding areas–including Atlanta, Austin, Houston, L.A., Miami, Nashville, Philadelphia, Phoenix, Seattle and Washington, D.C.–and to customers with a compatible 2015 or newer car model with…

Atualização permitirá gerenciar podcasts através do Google Home

google-home-podcast

A próxima atualização do Google Assistente deve trazer a capacidade de gerenciar podcasts entre seus. Com isso, ao começar a ouvir um programa pelo telefone, o usuário conseguirá pausar e continuar ouvindo o restante em um Google Home, por exemplo, apenas pedindo a reprodução de onde parou. Atualmente, o Google não tem um aplicativo de gerenciamento …

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Gumshoe: projeto cria tênis através de reciclagem de chicletes

Gumshoe

Pensando em diminuir o impacto dos problemas causados pela demora na decomposição de chicletes (que podem levar até 5 anos), um projeto criou um tênis especial feito com a reciclagem de gomas de mascar. O Gumshoe nasceu da parceria da fabricante de calçados holandesa Gumdrop e o designer Explicit Wear, que chegaram ao modelo do tênis cuja …

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União Europeia intima redes sociais a colaborar no combate contra fake news

Exchange of views with Julian King, Member designate of the EC in charge of Security Union

O temor da manipulação midiática pelas fake news há tempos já se tornou realidade. Depois do escândalo do Cambridge Analytica comprovar que o rumo das eleições presidenciais estadunidenses foram sim mediadas pela disseminação de informações falsas nos canais certos – e com base em dados de milhões de usuários que deveriam ser privados -, diversos …

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Canadian Canoe Museum: 8000lb Canoe

Canadian Canoe Museum Print Ad - 8000lb Canoe

We developed this series to bring awareness to everything the Canadian Canoe Museum does to ensure that our historical (and incredible) Canadian roots are remembered, and celebrated.

Canadian Canoe Museum: Minivan

Canadian Canoe Museum Print Ad - Minivan

We developed this series to bring awareness to everything the Canadian Canoe Museum does to ensure that our historical (and incredible) Canadian roots are remembered, and celebrated.

Canadian Canoe Museum: Sanity

Canadian Canoe Museum Print Ad - Sanity

We developed this series to bring awareness to everything the Canadian Canoe Museum does to ensure that our historical (and incredible) Canadian roots are remembered, and celebrated.

Canadian Canoe Museum: Indirect Canadians

Canadian Canoe Museum Print Ad - Indirect Canadians

We developed this series to bring awareness to everything the Canadian Canoe Museum does to ensure that our historical (and incredible) Canadian roots are remembered, and celebrated.

Canadian Canoe Museum: Railroad

Canadian Canoe Museum Print Ad - Railroad

We developed this series to bring awareness to everything the Canadian Canoe Museum does to ensure that our historical (and incredible) Canadian roots are remembered, and celebrated.

BBVA: 2:45’’ without breathing

An ad that took a country’s breath away.

Context: On July 7th, 2017, Sofía Gómez, a Colombian athlete sponsored by BBVA, submerged 84 meters into the sea to establish the new apnea World Record, a rarely known and practiced sport in the country. During her achievement, she held her breath in for 2 minutes 45 seconds.

Idea: In order to turn a record of an unknown sport into a record of an entire country, we used the most important newspaper of the country to publish an ad with a story that took to be read, the same time that Sofía took to immerse. With this action, we challenged Colombians to read it holding their breath in, mark their own record and then post a picture on their social networks adding the hashtag #BBVAconSofia (#BBVAWithSofia). The ad also invited people to visit a site where they could read the text, mark the time they read without breathing and share their record in their social networks.

Results:
1,9 million readers in 24 hours
16 million impressions on social networks in just a weekend
Trend Topic for an entire day

Video of 2:45 without breathing. An ad that took a country´s breath away | BBVA Colombia

McDonald's: Light burger

McDonald's Print Ad - Light burger

McDonald’s wants to drive traffic to its McDrives, as well as celebrate their iconic products. The billboards depict an imagined long exposure shot, where the lights of cars on the road together make up the icon of a burger and a pack of fries. The billboards are placed near McDrives.