Apr
26
Locaweb: DEV
Posted in: Uncategorized
Apr
26
MoviePass Says All Is Well. Even Some of Its Customers Are Skeptical.
Posted in: UncategorizedThe subscription-based service for movie theater tickets is facing questions about its long-term viability, but executives say they are confident the company will flourish.
Apr
26
Bill Cosby Found Guilty of Sexual Assault After Years of Accusations
Posted in: UncategorizedA jury in Pennsylvania voted to convict Mr. Cosby of sexually assaulting a former Temple University staff member who had looked up to him as a mentor.
Apr
26
Watch the newest ads on TV from Citi, Facebook, Verizon and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Thomas “Silicon Valley” Middleditch stars in yet another Verizon ad, this one with a Mother’s Day angle. (Mother’s Day is Sunday, May 13.) Facebook says that “From now on, Facebook will do more to keep you safe and protect your privacy.” (Ad Age’s I-Hsien Sherwood has background on Creativity: “Facebook’s apology tour begins with a nationwide ad campaign”). And Citi calls attention to how Citi Community Capital helped finance the rebuilding of housing for New Yorkers affected by Hurricane Sandy.
Apr
26
All Blacks promove diversidade com uniforme inovador que revela cores do arco-íris
Posted in: Uncategorized
Ação “Diversity is Strength” é uma iniciativa da AIG, patrocinadora do time de rugby mais famoso do planeta
O post All Blacks promove diversidade com uniforme inovador que revela cores do arco-íris apareceu primeiro em B9.
Apr
26
Não durou: Microsoft também troca emoji de arma por pistola d’água
Posted in: Uncategorized
Um dia depois do Google, empresa anunciou a mudança, se juntando ao bonde iniciado por Apple e Samsung
O post Não durou: Microsoft também troca emoji de arma por pistola d’água apareceu primeiro em B9.
Apr
26
História da reportagem que derrubou Harvey Weinstein vai virar filme
Posted in: Uncategorized
A divulgação dos múltiplos assédios sexuais e estupros cometidos por Harvey Weinstein foram de longe a notícia mais importante para a indústria do entretenimento no ano passado. As inúmeras denúncias feitas contra o antes poderoso produtor de Hollywood não só levaram a carreira do executivo a um fim prematuro (e quase levaram sua The Weinstein …
O post História da reportagem que derrubou Harvey Weinstein vai virar filme apareceu primeiro em B9.
Apr
26
Watch the newest ads on TV from Citi, Facebook, Verizon and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Thomas “Silicon Valley” Middleditch stars in yet another Verizon ad, this one with a Mother’s Day angle. (Mother’s Day is Sunday, May 13.) Facebook says that “From now on, Facebook will do more to keep you safe and protect your privacy.” (Ad Age’s I-Hsien Sherwood has background on Creativity: “Facebook’s apology tour begins with a nationwide ad campaign”). And Citi calls attention to how Citi Community Capital helped finance the rebuilding of housing for New Yorkers affected by Hurricane Sandy.
Apr
26
Avon: ?amouflage, 1
Posted in: Uncategorized
During the Red Price Tags campaign everyday products become not only more inexpensive but also more conspicuous, attractive and desirable. Red price tags rip the camouflage off the popular products and make “Hunt for Red Price Tags” easier for a customer.
Apr
26
Avon: ?amouflage, 2
Posted in: Uncategorized
During the Red Price Tags campaign everyday products become not only more inexpensive but also more conspicuous, attractive and desirable. Red price tags rip the camouflage off the popular products and make “Hunt for Red Price Tags” easier for a customer.
Apr
26
Avon: ?amouflage, 3
Posted in: Uncategorized
During the Red Price Tags campaign everyday products become not only more inexpensive but also more conspicuous, attractive and desirable. Red price tags rip the camouflage off the popular products and make “Hunt for Red Price Tags” easier for a customer.
Apr
26
PepsiCo eyes outside investors for its Creators League
Posted in: Uncategorized
PepsiCo is looking for outside help for its internal agency, the Creators League. The food and beverage giant in recent months has been reaching out to external partners about taking some oversight, or even investing in, the in-house content creations studio, according to people familiar with the matter.
Options include forming a partnership that could include a significant financial investment from the outside. Organizations that PepsiCo has targeted include ad agencies and production companies, according to people familiar with the matter. It’s unclear whether PepsiCo is eyeing an outright sale of the studio, or looking to partner in some other way.
PepsiCo declined to comment.
Apr
26
Are New Proposed Advertising Guidelines for Pot Brands Too Strict?
Posted in: UncategorizedIf the National Association of Cannabis Businesses has its way, there will be no celebrity shills, no stoner dudes enveloped in clouds of smoke and no Joe Camel or Spuds MacKenzie in weed advertising’s future. The self-regulatory national cannabis trade group just released a set of ad guidelines aiming to further legitimize the “green rush,”…
Apr
26
A Playbill for Movies Is Coming to a Theater Near You
Posted in: UncategorizedThe creators of Moviebill can recall seeing Broadway plays and walking away with their infamous Playbills in hand, taking a bit of the show home with them. Now, they’re about to give moviegoers a similar experience. Across the nation, one million copies of the first issue of Moviebill will be given to moviegoers this weekend…
Apr
26
New Study Reveals 85% of Americans Participated in Cultural Protests Last Year
Posted in: UncategorizedIt’s been just over a year since an estimated 7 million people around the world came together in a movement known as the Women’s March, publicly rallying for human rights surrounding immigration, healthcare, race, LGBTQ equality and many more. While the Women’s March was arguably the most visible such event of its time, a new…
Apr
26
Snap launches new Spectacles despite taking $40m hit on unsold inventory last year
Posted in: UncategorizedSocial media platform Snapchat’s parent company doubled down on Spectacles with the launch of a new range despite its lack of success with the original which it launched at the end of 2016.
Apr
26
Why Marketo wants marketers to be fearless
Posted in: Uncategorized
When I asked Sarah Kennedy, the relatively new CMO at marketing automation firm Marketo, what’s the best advice she’d ever been given, her answer set the tone for our discussion: “Jump out of the plane and find your parachute on the way down.” It is little wonder that Kennedy, who jumped into her role eight months ago, felt compelled to not just rethink the company’s sizeable user summit but also to reexamine the entire brand. In this process, Kennedy realized that her appreciation of fearlessness might just be the key to engaging her target audience.
Concerned that a trend toward perfectionism was overtaking the greater promise of experimentation, Kennedy and her team adopted “fearless” as a rallying cry for an upcoming user summit. Just as importantly, Marketo began practicing what they were about to preach, internally. This recognition that marketing promises are best lived before being spoken is just one of the many insights you’ll find in our lively conversation below.
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