Missed the pre-April Fools’ roundup? Recover from your Peeps hangover with another round of pranks. Lego Why does this not exist?! Lego presents the VacuSort, a vacuum that will both swallow your bricks and sort them. Never again will you feel the uncompromising agony of walking over a bunch of strays you didn’t bother to…
The issue of New York Magazine that hits newsstands today is, to say the least, provocative. To illustrate the cover story by Jonathan Chait”Corruption, Not Russia, Is Trump’s Greatest Political Liability”the glossy has (with apologies to “The Simpsons”) empiggened the president.
While the image seems designed to provoke the president’s supporters, it’s worth noting that powerful politicans, including presidents, have been rendered as any number of barnyard animals throughout American history, particularly during the heyday of politcal cartooning in the 1800s. And as recently as January Colorado’s Durango Herald published a cartoon of a porcine President Trump. But somehow the use of Photoshop here makes the depiction extra jarring.
Chait’s story begins,
Struggling with significant financial decisions is a tough and well-known issue for virtually everybody. Head says NO, gut thinks SURE. Talking to Sparkasse, Germany’s biggest bank, before taking out a loan, can help resolve these internal conflicts. Based on the insight that people often aren’t sure if they can afford a loan for large purchases or not, the public bank’s lead agency, Jung von Matt/SPREE, created an engaging music video: the NOT-SURE song. It lists various relatable reasons for taking out a loan – then rejects them with its NOT-SURE wit. In the end, all decisions lead to the savings bank.
The country is widely expected to pass a bill that makes spreading misinformation punishable by six years in jail. Critics say it is intended to stifle dissent before elections.
There’s still much to be learned from books written by the great minds of advertising’s golden age, but it’s hard to deny that almost any advice printed to the page quickly becomes dated in today’s digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created…
Praticantes do Reiki têm a crença na existência de uma energia vital universal manipulável através da imposição de mãos. Mas o que a ciência tem a dizer sobre o Reiki? E faz sentido ele ser suportado por políticas públicas de saúde? Confira neste episódio especial, em apoio à campanha #OPodcastÉDelas2018 — em que as leigas …
O post Naruhodo #124 – Reiki funciona segundo a ciência? apareceu primeiro em B9.
It is no secret that social media has, and continues, to redefine the global landscape. Social media has often been looked at as a platform for communication and engagement between users, but it is drastically evolving beyond that. As today’s consumer spends up to nine hours per day online, social media has proven to be…
Homer Simpson is practically synonymous with doughnuts–and now Krispy Kreme is finally honoring that 29-year legacy by teaming up with the creators of The Simpsons to launch a pastry in his honor. Aptly titled “The D’ohnut,” it draws its name from one of Homer’s most enduring catch phrases. It’s appearance–pink glazed with rainbow sprinkles–likewise comes…
More than half of all digital video consumption occurred on smartphones last year, and, per NPD Group, streaming video takes up a whopping 83 percent of total mobile data consumed. This sea change in user consumption patterns represents a huge opportunity for business-to-business brands to score points in the social media feeds of their customers…
Anybody with even a passing interest in the news has to be aware of the recent revelations involving Facebook and a certain analytics firm with the name of a prestigious university in its title. The repercussions have been fierce: Not only has the CEO of Cambridge Analytica been suspended from his company, Facebook’s stock prices…
(TrendHunter.com) From virtual resort assistants to on-demand video beauty consultations, the top April 2018 mobile innovations reveal increased use and reliance on augmented reality, virtual reality and artificial…
(TrendHunter.com) These April 2018 fashion ideas include everything from exclusive collaborations and unique crossovers to projects that involve entirely digital models—‘Shudu’ recently made her debut…
Taking its marketing cue from insurance brands like Geico, Progressive and Allstate, OneMain Financial is looking to make the not-so-interesting topic of personal lending a little more personable in its first brand campaign. “Lending Done Human” launches today with two 30-second videos based on the notion that applying for a personal loan doesn’t have to…
A vice chairman of the ruling Worker’s Party visited South Korean reporters at their hotel to apologize for their having been denied entry to a K-pop performance in Pyongyang.
MDC Partners announced today it has taken a 51 percent majority stake in Portland, Ore., independent digital agency Instrument for an undisclosed sum. It’s the holding company’s first 2018 acquisition of what will likely be several. Founded in 2002, Instrument is one of the largest digital indie shops in the U.S., housing 175 strategists, producers,…
Walmart is reportedly in talks to acquire insurance company Humana. In an email, Walmart vice president of global corporate communications Greg Hitt said, “As you know, we do not comment on rumors and speculation.” (Humana did not respond.) If true, this certainly wouldn’t be the first instance of a retailer eyeing a healthcare company. In…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: NBC’s “Jesus Christ Superstar Live in Concert,” starring John Legend in the title role, got some rave reviews, both from real critics and from the armchair variety. There were some odd moments involving advertising: Legend played Jesus, but he reappeared during an ad break as a pitchman for Google. On Twitter, there was a lot of griping about commercial breaks; some people said there were too many of them, or that they ruined the mood. On Twitter, one guy quipped: “I see Jeep got the coveted post-crucifixion spot.”
Shade
Snapchat got super-snarky with rival Facebook for April Fools’ Day. It created a Snapchat filter to make your photos look like a Facebook post, complete with blue background and “likes.” But the writing on the faux Facebook page was in Cyrillic, apparently to mock Facebook’s problem with Russian government-linked trolls and bots. The Verge, which spotted the prank, calls it “a genius amount of shade.” Ad Age has generally tried to avoid covering brands’ April 1 gags. But given the Facebook-Snapchat rivalry, and how Facebook has “borrowed” so many Snapchat features, this one seems worth mentioning. Because yes, it was April Fools’ Day, but Snapchat’s insult was for real.
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