(TrendHunter.com) From food to furniture and personal cosmetics, consumers are no longer settling for one-size-fits-all products, as evidenced by the top April 2018 customization ideas. As such, customization is the…
Apple CEO Tim Cook and Facebook CEO Mark Zuckerberg have been all over the news. Cook has admonished Zuckerberg for Facebook’s current predicament and has been exceptionally self-serving proclaiming Apple’s data privacy policies as moral high ground.
Before your eyes glaze over and you decide you are already a world-class expert in this subject, or worse, you think data is someone else’s issue, or much worse, you don’t think there’s anything you can do about your data, let’s review:
Apple vs. Facebook
As a discipline, design has an identity challenge. To begin with, there’s quite a bit of confusion about what design actually is and what it can accomplish. In the most elemental sense, design is about creating outcomes. It’s no longer just about how things look and feel; it’s about how things work. Take the world…
NBC’s live telecast of Jesus Christ Superstar gave the network its best Easter Sunday in 12 years and its best Sunday overall in three years, not including sports and the Golden Globes. With John Legend playing Jesus Christ, Broadway star Brandon Victor Dixon as Judas, Sara Bareilles as Mary Magdalene and Alice Cooper as King…
Sinclairas in the Sinclair Broadcast Group, the biggest TV station operator in the U.S.is a top 10 trending topic on Twitter this morning, and Ad Age’s Jeanine Poggi explains why here. For starters, Jeanine notes,
The focus on Sinclair comes after Deadspin published a montage video of the company’s anchors across the U.S. reciting a promo that among other things says, “The sharing of biased and false news has become all too common on social media.”
Watch that montage in Deadspin’s post, “How America’s Largest Local TV Owner Turned Its News Anchors Into Soldiers in Trump’s War on the Media.” Published Saturday afternoon, the piece has, as of this writing, racked up more than 800,000 viewsand the montage has become something of a media sensation. John Oliver, host of HBO’s “Last Week Tonight,” even added a last-minute segment to last night’s show that samples from the montage; “Yeah, nothing says ‘We value independent media’ like dozens of reporters forced to repeat the same message over and over again like members of a brainwashed cult,” he comments. (This “Last Week Tonight” segment, it should be noted, features a number of enthusiastically deployed swear words, so if you’re watching this at work, you might want to use headphones.)
Since the arrival of BURGER KING® in Belgium, restaurants are packed full. And what’s more frustrating than having to wait for ever before ordering your WHOPPER® ? To satisfy all fans who don’t want to have to wait anymore, the brand launches an ambitious service today: WHOPPER EASY ORDER.
Thanks to this exclusive service, the King’s fans can order their WHOPPER® from their personal ordering kiosk, comfortably installed in their living room, in their bedroom or even in their bathroom. The only thing they’ll still have to do is to pick up their order from the nearest BURGER KING® restaurant.
Initially, fans will be able to win the kiosk. Visit BURGER KING® Belgium’s Facebook page on Friday, 30th March to win your WHOPPER EASY ORDER.
To celebrate mothers in the Middle East, around Mother’s Day recently, Babyshop, a leading Middle East retailer, along with its agency, has created a new Arabic word: Al Umobuwah.
Arabic contains a variety of words that stem from paternal-centered roots, including the word for “parenthood”. Written “??????” and pronounced “Al Obuwah”, it translates into “fatherhood”, omitting mention of the mother. Other words for “parenthood” such as the one from UN called “Walediya” are also derived from paternal-centered roots.
To represent a brand that stands for “Celebrating parenthood”, the agency worked with a team of Arabic writers to introduce a new Arabic word to include mothers and fathers. “????????”, pronounced “Al Umobuwah” translates into “Motherhood & Fatherhood”, and gives both parents equal representation in the word.
With the introduction of “Al Umobuwah”, Babyshop wishes to recognize and celebrate mothers not just for Mother’s Day, but for every other day.
An online video launched to share the idea and purpose behind the campaign, features people who have embraced and used the word.
Arab Influencers have shared the idea and are endorsing it and are creating social media interactions with their followers around it.
The word will also be shared across schools. A new clothing line titled“Al Umobuwah” has been launched for toddlers, infants, kids, teens and adults with a show planned to introduce the collection.
The campaign includes in-store and out-of-store interactive experiences, to get people acquainted with the word, eventually aimed at getting this word into the Arabic dictionary.
(TrendHunter.com) The top April 2018 retail innovations offer a look at the many ways in which brick-and-mortar stores are rapidly adapting and embracing cutting-edge technology in order to better compete with online…
The American Marketing Association New York will induct three new members into its marketing hall of fame on May 17. The newest members of the hall of fame include Lee Clow, chairman of TBWAMedia Arts Lab and director of Media Arts, TBWAWorldwide, Esther Lee, evp and global CMO of MetLife, Inc. and Seth Godin, speaker…
Did you know LinkedIn allows users to “mention,” or tag, other LinkedIn users in their posts and comments? When a user is mentioned, LinkedIn creates a link to their profile that others can click on. If users would like to stop others from mentioning them, they can also turn this feature off. Our guide will…
It’s no secret that the traditional department store experience has fallen out of favor. Consumers no longer see value in the large product selections that traditional mass merchants are known for. With the ability to open multiple browser tabs, shoppers today have zero tolerance for high markups and experiences that haven’t been updated in decades….
But Sinclair’s structure makes it far harder to organize a boycott against it than against national programs. Parkland, Florida, school-shooting survivor David Hogg was able to get about a dozen advertisers to boycott “The Ingraham Angle” last week after host Laura Ingraham tweeted that he had “whined” about not getting into the colleges of his choice. Hogg used Twitter to list what he called some of Ingraham’s biggest advertiers and urged followers to tell the brands they’d stop buying their products. Within hours, marketers began announcing that they would pause their spending on the program.
To rally advertisers to boycott Sinclair stations is a much more difficult endeavor.
Opioid overdose has reached epidemic levels in the US. Even famous musicians have died due to this topic. Therefore, we created albums by artist who died due to overdose to raise awareness about this matter.
(TrendHunter.com) There’s a well-known phenomenon in which, during a house party, guests always seem to end up migrating to the kitchen over the course of the night, and it’s possible that the reason for…
(TrendHunter.com) Toys can entertain, distract and educate and this list of April 2018 toy innovations include the numerous ways in which toys are being created and marketed to appeal to children and adults alike….
An immodest proposition: If we’re going to keep talking about Stormy Danielsand it certainly seems like another stiletto will drop at some pointwe should try to better understand why her branding and brand messaging have been so successful.
Daniels, whose offstage name is Stephanie Clifford, seems well on her way to becoming to Donald Trump what Monica Lewinsky was to Bill Clintonan indelible part of the narrative surrounding his administration. A lot of that has to do with the masterly media and marketing game she’s been playing, pivoting from niche entertainer to unlikely global household name in a sort of product launch (or product relaunch) of blockbuster proportions.
Here’s how she’s been doing it:
YouTube Monday announced that brands can now buy its TrueView ads and optimize them for reach. Product managers for video ads Ali Miller and Khushbu Rathi revealed in a blog post that 87 percent of YouTube’s six-second Bumper ads drove “significant lifts” in ad recall, averaging 20 percent across all campaigns. They added that the…
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