Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Cond Nast and Vogue are denying a report that uber-tastemaker Anna Wintour might leave this summer. Page Six says it talked to multiple sources who say the 68-year-old Vogue editor-in-chief and Cond Nast artistic director will leave the publishing house in July. But Page Six notes that Cond Nast denies Wintour’s exit “emphatically,” and Vogue told The Cut that there was “zero truth” to it. In any case, this all brings up some reminders of the depressing state of magazine-land. As Page Six writes, “Under Wintour’s watch as artistic director, Cond has closed the print editions of Teen Vogue, Self and Details and it has fought to compete online after closing down Style.com.” Wintour has headed Vogue for 30 years; if you need a reminder of how influential she’s been for how long, Wintour’s first cover as editor-in-chief featured a model clad in a Madonna-esque crucifix and stone-washed Guess jeans. In other words, it was the ’80s.
The future of agency fees?
The Ad Age print issue out this week looks at how agencies can future-proof themselves. Here’s an idea from Mexico: As agencies are expected to do more for less money, some shops there are calculating fees based on how much content they produce for a client, Lindsay Stein writes. Twenty shops in the Mexican Association of Advertising Agencies use the model, based on a concept from chairman and CEO of New York-based consulting firm Farmer & Co., Michael Farmer:
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