Hasta La Creative!

(TrendHunter.com) Hosted inside Toronto’s Only One Gallery space, the adidas UltraBOOST X launch event brought together a community of female artists who created signature work in celebration of the new sneaker….

Digital transformation has reached a tipping point in the creative industry, and the relationship between brands and agencies has shifted in some fundamental ways. Why? Because rising customer expectations are presenting a new set of challenges for everyone involved. Take Adobe, for example. Back in the early 2000s when Adobe sold boxed software with perpetual…

General Motors plans to start a pilot program this summer that will enable car owners to rent out their vehicles when they aren’t using them, according to people familiar with the matter.

The tests will begin in early summer through GM’s Maven car-sharing unit, said the people, who asked not to be identified because the plans aren’t public. GM vehicle owners will be able to put their cars on Maven’s platform for other drivers to rent and share the revenue with the automaker.

The pilotwhich GM will try to grow into a full-fledged business if it’s successfulcould mark another step forward in GM’s transition from manufacturer to mobility provider. After GM’s stock stagnated for years as investors fretted over peaking car sales and Silicon Valley’s offensive on the auto industry, the shares rose to a record high in October as its self-driving car plans and services like Maven gained traction with investors.

Continue reading at AdAge.com

-Erich & Kallman and Jonathan Goldsmith (you know the one) are back again for Astral Tequila. This time with a little jokey jokey on the prospect of nuclear war.

-As the lines continue to blur between agencies and consultancies, new hybrid models are emerging.

-Former AKQA creative lead Wayne Deakin goes to Huge London as ECD.

-The YouTubers Dan & Dan claim BBH London ripped off their shtick in a new Experian campaign. BBH strongly disagrees.

-McDonald’s expanded its relationship with Omnicom, selecting the holding company’s Content Collective division as its entertainment and content marketing agency of record.

-Activist hedge fund owners are betting heavily against holding groups like WPP. So Martin Sorrell’s fear of Nelzon Peltz is real!

-T-Mobile’s John Legere tells AdAge that he “loves to be hated.” We wonder how Publicis feels about him…

-Milwaukee’s Jigsaw has acquired and absorbed fellow agency Arsenal Advertising.

Of all the new midseason broadcast series this year, few are getting the network support needed to thrive like NBC’s Rise. The network gave the drama–about a high school teacher (How I Met Your Mother’s Josh Radnor) who takes over the theater department and attempts to bring his struggling Pennsylvania steel town together–a big promo…