(TrendHunter.com) Off-White and Sunglass Hut are helping consumers achieve their summer-ready looks with a new collaborative line of shades that are as stylish as they are practical. Perfect for the approaching…
Whether it’s for a sweepstakes prize, loyalty reward or purchase premium, marketers always want to associate their brand with the next “it” product. And it’s not just emotionally driven. Partnering with the next “it” product is an extremely effective and pragmatic marketing strategy. Brands can generate excitement amongst existing customers while simultaneously extending awareness of…
Women-only social club The Wing launched just a year and a half ago, but it already has thousands of members, four locations (with others in the works) and the clout to raise over $42 million in funding. So it’s not surprising South by Southwest would want Audrey Gelman, co-founder of The Wing, to speak at…
We’ve seen writers and art directors pitch themselves to agencies in all sorts of creative ways over the years. But dare we say, this might be our favorite yet. Chase Zreet, a copywriter at Firehouse in Dallas, really wanted to work on the Sprite account at Wieden + Kennedy New York. So, to pitch his…
With the European Union’s General Data Protection Regulation (GDPR) looming, a top digital executive at Switzerland-based Nestl? said it’s crucial to focus on how first-party data is collected is crucial. During a South by Southwest panel about concierge marketing–the idea of servicing and personalizing marketing–Pete Blackshaw, global head of digital and social media at packaged…
After 24 hours of speculation, Vice Media has confirmed that A&E Network’s former CEO Nancy Dubuc will become the company’s next CEO.
Dubuc takes the reins from founder Shane Smith, who will become executive chairman and focus on strategic deals and content development.
“Why Nancy Dubuc? Simply put, because rarely in business do you get to work in a perfect partnership,” Smith said in a statement. “First off, she is better than me at everything. Second, it allows me toconcentrate on the only things that I am good atcontent and deals. Thirdly, as we go forward Vice needs a best-in-class management team to harness all of this growth and control our own destiny, whether it be staying independent, strategically partnering with someone or going public.”
Hulu’s marketing team is pulling out the stops, and putting on those burdensome red smocks redolent of its hit show The Handmaid’s Tale. Following its activation at the 2017 SXSW Interactive Festival, during which smock-wearing women paraded around Austin, Texas this year’s theme is all about resistance. The marketing activation includes seven art installations across…
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Jean-Claude Van Damme shows up in a Tostitos ad to suggest that you “get together already” with your friendsbecause otherwise they might replace you with Jean-Claude Van Damme. Sprite’s Big Taste baseball pitcher character (LeBron James) conducts a post-game interview of sortswith the “game” being the Sprite commercial itself. And an old refrigerator gets mourned as it gets taken awaybut a family’s sadness is quickly forgotten when an awesome new Samsung fridge with a touch screen takes its place.
There’s no doubt Uber has revolutionised the taxi industry, now, it will need to use its strengths as well as transform its brand into something far more meaningful for passengers.
There’s no doubt Uber has revolutionised the taxi industry, now, it will need to use its strengths as well as transform its brand into something far more meaningful for passengers.
Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.
For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work.
Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.
For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work.
Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.
For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work.
Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.
For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work.
Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.
For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work.
Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.
For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work.
Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.
For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work.
Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.
For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work.
Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.
For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work.
Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.
For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work.
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