Hasta La Creative!

It doesn’t seem so long ago that a lot of publications would compete for readers by publishing hagiographical stories about the world-changing visionaires at social media companies, including Facebook.

Particularly in the wake of the Cambridge Analytica scandal, we may still think that Facebook is world-changing, but now we know its visionaries, from CEO Mark Zuckerberg on down, were wearing blinders. And so the media tide has turned. Dramatically.

Cases in point: Two of the world’s leading business-focused magazines, The Economist and Bloomberg Businessweek, have both published anti-Facebook cover stories at approximately the same time (the former with its issue dated March 24-30 and the latter with its issue dated March 26).

Continue reading at AdAge.com

A clever new preroll campaign from Xfinity looks to help YouTube viewers cut their data bills–by warning them about how much the ensuing videos will cost to watch in data charges on their smartphones. Called “Data in Dollars,” the six-second clips promote the cable company’s new Xfinity Mobile network, which lets users connect to WiFi…

Facebook pays female staff in Britain just 0.8 percent less on average than male employees, but womens’ bonuses are almost 40 percent lower.

The mean average disparity in pay is worse at Google’s U.K. arm, where women are paid on average 17 percent less than men. Google’s average bonus for female staff is 43 percent lower than male staff.

All companies with more than 250 U.K. employees have to disclose their gender pay gaps by April 4.

Continue reading at AdAge.com

The use of non-traditional advertising has helped CALM gather more than 156,000 signatures for a petition to push for ministerial responsibility for suicide prevention.

Musician/actress Bj?rk and director/visual artist Jesse Kanda take center stage in the first installment of a new four-part video series from cloud-based file-sharing service WeTransfer. Dubbed “Work in Progress,” the series explores the many facets of creative collaboration, an apt theme given WeTransfer’s brand proposition. What’s more, Bj?rk and Kanda seem like a fine choice…

Today, Interpublic Group’s Huge announced the promotion of Michael Koziol to global CEO, effective immediately. The former international president replaces Aaron Shapiro, who co-founded and led the global experience agency for the last 13 years and is said to be departing in May “for a new venture.” IPG did not elaborate on Shapiro’s plans. “Huge…

The latest edition of the Campaign Podcast explores the future of sports marketing.