Digitas announced its first hire since rebranding from DigitasLBi earlier this week. Kingsley Taylor is joining the agency’s San Francisco office as managing director. Taylor, previously the managing director of Omnicom-owned Organic San Francisco, will be responsible for driving growth for Digitas clients such as Sony PlayStation, Pandora, Lyft and Starz. At Organic, Taylor most…
One wouldn’t normally think of Ikea as a brand dedicated to helping people enjoy the golden years. But a new campaign does just that while creatively highlighting a series of products from the Dutch-based conglomerate’s Belgian division. The beautifully staged spot stars two actors who just happen to be former figure skaters (an older photo…
Women have overcome many obstacles within the workplace, but unfortunately, gender inequality persists. A recent study in Puerto Rico shows that only 15% of women achieve a leadership role in their workplace.
To create awareness about gender inequality on Women’s Day, we used our beloved Big Mac to send a powerful message, by giving men their burgers with only 15% of the portion.
Talent:
Akila Hughes – Young millennial creator comedienne who started on YT doing sketch comedy and vlogs (319K social footprint)
Shantell Martin – British artist highlighting her unique artistic style and experiential approach with video (233K social footprint)
Nigel Sylvester – BMX athlete who creates videos to allow his viewers to experience the ride with him (701K social footprint)
Molly Burke – Accessibility, anti-bullying and mental health activist whose visual impairment doesn’t get in the way of delivering compelling videos that highlight how she persevers in everyday life (290K social footprint)
James Spooner – Film director turned tattoo artist who spotlights his art in social media
Deepica Mutyala – Beauty blogger who empowers women of all skintones on her YT channel (346K social footprint)
Ann Lupo – Young independent filmmaker and YouTuber recently debuted her feature film “In Reality” (14K social footprint)
Dee Rees – Director of “Mudbound”, “Bessie” and “Pariah” and first African American women to received an Academy Awarded nomination for Best Adapted Screen Play in the 2018 Academy Awards
Rachel Morrison – Director of Photography (DP) of “Mudbound”, “Fruitvale Staion” and “Black Panther” and first woman to receive an Academy Award nomination for Best Cinematography in the 2018 Academy Awards
Issa Rae – Author and creator of “The Misadventures of an Awkward Black Girl” on You Tube, and “Insecure” on HBO (3M social footprint)
Constance Wu – Actress appearing in “Fresh of the Boat” ABC / TBC and upcoming film “Crazy Rich Asians” (291K social footprint)
Taika Waititi – Maori actor and Director of Thor: Ragnarok and original screenplay writer of “Moana” (764.4K social footprint)
The Church of Scientology debuted its surprise TV network on Monday night, but it’s certainly not ready for prime time.
“We are not here to preach to you, convince you or convert you,” church leader David Miscavige said in on-screen remarks as the streaming network went live at 8 p.m. ET. “No, we simply want to show you, because after all, the first principle of Scientology is that it’s only true if it is true to you. So, take a look and then decide for yourself.”
The Church of Scientology debuted its surprise TV network on Monday night, but it’s certainly not ready for prime time.
“We are not here to preach to you, convince you or convert you,” church leader David Miscavige said in on-screen remarks as the streaming network went live at 8 p.m. ET. “No, we simply want to show you, because after all, the first principle of Scientology is that it’s only true if it is true to you. So, take a look and then decide for yourself.”
Be like Patagonia (and Chik-fil-A), not like Pepsi.
Storytelling is being reshaped by technology, but it won’t reach the mass market until it’s less expensive, said Nonny de la Peña.
Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.
For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work.
Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.
For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work.
We had the idea to use Alexander Hamilton years before he made it to Broadway. These aired right after the banking crisis. The idea was to bring back Hamilton and all that he stood for. Hamilton formed the first Central Bank. He represented lending and American prosperity, not greed. The first principle of banking was to have principles, which few banks had during the financial meltdown. Citizens Bank could stand for all that was good in banking. The campaign ran for years and “Car Park” was one of Time Magazine’s Top Ten Commercials of the year.
We had the idea to use Alexander Hamilton years before he made it to Broadway. These aired right after the banking crisis. The idea was to bring back Hamilton and all that he stood for. Hamilton formed the first Central Bank. He represented lending and American prosperity, not greed. The first principle of banking was to have principles, which few banks had during the financial meltdown. Citizens Bank could stand for all that was good in banking. The campaign ran for years and “Car Park” was one of Time Magazine’s Top Ten Commercials of the year.
We had the idea to use Alexander Hamilton years before he made it to Broadway. These aired right after the banking crisis. The idea was to bring back Hamilton and all that he stood for. Hamilton formed the first Central Bank. He represented lending and American prosperity, not greed. The first principle of banking was to have principles, which few banks had during the financial meltdown. Citizens Bank could stand for all that was good in banking. The campaign ran for years and “Car Park” was one of Time Magazine’s Top Ten Commercials of the year.
We had the idea to use Alexander Hamilton years before he made it to Broadway. These aired right after the banking crisis. The idea was to bring back Hamilton and all that he stood for. Hamilton formed the first Central Bank. He represented lending and American prosperity, not greed. The first principle of banking was to have principles, which few banks had during the financial meltdown. Citizens Bank could stand for all that was good in banking. The campaign ran for years and “Car Park” was one of Time Magazine’s Top Ten Commercials of the year.
Foi muito legal participar de algo tão grande. Já tinha ouvido muito falar do SXSW mas sua magnitude é impressionante. Só quando chegamos aqui que entendemos. São milhares de pessoas e muito conteúdo, ficamos até perdidos com tantas palestras acontecendo ao mesmo tempo – é o famoso FOMO (Fear Of Missing Out) – então para …
O post SXSW 2018: As 1001 sensações de se palestrar no evento apareceu primeiro em B9.
Co-living, housing, Lyft Shuttle, AirBNB Brand Apartments e o nosso ~novo conceito~ favorito, a balada sentada. No programa de hoje, Luiz Yassuda, Gabriel Prado e Tales Cione recebem novamente a convidada Jessica Correa e comentam sobre as inovações que parecem estar mudando o mundo, mas são apenas nomes mais bonitos para o que já existe …
O post Mupoca #081 – Dossiê ~novo conceito~ apareceu primeiro em B9.
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