For as long as social media celebrities have existed, brands have been trying to tap into their star power. The reason is clear: Not only do these new stars have a massive number of loyal fans, but their connection to their audience is authentic and unmitigated by traditional gatekeepers. Considering the intimacy of this connection,…
Stephen Hawking, the renowned British particle physicist, died Wednesday at age 76 after living for decades with ALS. A scientist who explored the universe, he was also a prolific pitchman for brands and a popular culture icon in his own right, immortalized in shows like “The Simpsons.”
With his synthesized voice and wheelchair, he was a distinctive choice for advertisers including Jaguar, Save the Children and Intel. His well-known sense of fun made him game to try new things.
In 2016, for example, Hawking starred in Jaguar’s “British Villains” campaignshot by “The King’s Speech” director Tom Hooperas an evil mastermind in an underground lair. The physicist posted the ad on his Facebook page with the message: “You all know me as Professor Stephen Hawking, the physicist wrestling with the great concepts of time and space. But there is another side to me that you may not know: Stephen Hawking the actor. I have always wanted to be in a movie playing the part of a typical British villain. And now, thanks to Jaguar my wish has come true.”
Apple’s acquisition of Texture, the “Netflix for magazines,” signals the positive trust effect magazines can have on brands, says Magnetic’s CEO.
Your challenges will change you. Just ask Sandile Mkhize from Johannesburg, South Africa. Four and a half years ago he was paralyzed from the waist down in a motorcycle accident. He struggled to find a sense of purpose until he got the support and mindset he needed. Sandile wanted to share the following intimate experience to inspire all of us to move beyond barriers and live with determination.
Why drink coffee that’s just good for your taste buds when you can choose a brew that’s also good for the world? In its first campaign for the brand since coming on as an agency partner for Keurig last year, Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P) shows how you can make every cup count by choosing Laughing Man Coffee.
The Laughing Man Foundation makes every cup count by investing in programs that clear the way to health, growth, and success for coffee farmers and their families. Coffee farming requires the support of the whole family and community. In 2018, The Laughing Man Foundation, in collaboration with Fair Trade, will see 100 families improve their homes for a better quality of life as well as 40 students receive college scholarships.
In a series of five spots, which launch nationally today, March 12th, RTO+P documents brand co-owner, Hugh Jackman, visiting Huila, Colombia and showing off how Laughing Man Coffee impacts the people and communities that grow the beans firsthand.
In these evolving times, advertisers have had to reinvent how they do their job and their resource partners (videographers, directors etc…) have had to do the same. Sound Designers are no exception. In this video, Big Science Music & Sound let’s us in on more than a few of their tricks of the trade revealing the magical ways that they have re-imagined the art of sound design.
Palestra de escritora indiana pode não trazer noções diferentes ao evento, mas promove reflexões importantes sobre as estratégias das marcas brasileiras
O post SXSW 2018: Só ideias “disruptivas” podem fazer parte do festival? apareceu primeiro em B9.
Hoje procurei um tema mais leve para o dia: experiências. Visitei a casa da Bose e testei os seus óculos. São incríveis, porque o som das caixas que sai das hastes dos óculos não anula o ambiente. Eles também trazem informações – apesar que eu não consegui entender como é feita a leitura do que …
O post SXSW 2018: Confira algumas das ativações da casa da Panasonic no festival apareceu primeiro em B9.
Mr. Cuomo, a scion of the New York political dynasty, is set to replace Anderson Cooper at 9 p.m., as CNN tries to revive its prime-time viewership.
Google users who subscribe to newspapers will find articles from those publications appearing higher in their search results, part of the tech giant’s efforts to help media companies find and retain paying readers, according to people familiar with the matter.
The Alphabet unit will also begin sharing search data that show who’s most likely to buy a subscription, said the people, who asked to be anonymous because they weren’t authorized to speak publicly. Google executives plan to disclose specific details at an event in New York on March 20, according to the people. Google declined to comment.
The moves could help publishers better target potential digital subscribers and keep the ones they’ve already got by highlighting stories from the outlets they’re paying for. The initiative marks the latest olive branch from Silicon Valley in its evolving relationship with media companies.
Facebook users were hungry for calabaza in February, as conversation volume about the West Indian pumpkin–as well as related terms cheese, chicken, empanada, flor, flowers, ham, onion, quesadilla, vegetables and Verdura–was up 7.5 times compared with February 2017 and 0.4 times month-over-month, making it one of Facebook IQ’s Topics to Watch for the month. Women…
While we may be a long way off from donning the Google Glass, perhaps a pair of smart informative sunglasses may not be so far off.
There is a worrying perception gap between what ad industry leaders think works and what actually works, which could explain why advertising effectiveness is tumbling, says Thinkbox’s chief executive.
Selling a car is a difficult task independent of the reasons the person is doing it. And even when there’s enough time, people always want to do it as quickly as possible.
In this series we wanted to show that even in an unusual, comic or even dangerous situation anyone can sell their car as fast as possible, by using am.ru.
Bees and other pollinating insects are thought to be responsible for keeping 90% of all wild plants in existence. The pollination “services” provided by bees are estimated to have a global economic value of €150 billion. Unfortunately, bee numbers are declining. In fact, in Poland 222 out of 469 species are already on the verge of the extinction. The potential absence of bees poses a great risk not only to the economy but also to human prosperity.
This dramatic decline is a result of multiple factors, including the extensive use of pesticides, rapid industrialisation and unprecedented urban development. All this makes bees have to fly much further in search of the plants they need. Long distances exhaust them. As a result, many of them lack the energy to survive, and they end up on the ground, dying.
To help bees, Saatchi & Saatchi IS Warsaw have teamed up with City Bees, an organization that encourages a passion for bees in urban communities, to launch Bee Saving Paper – a unique project that aims to promote an innovative, biodegradable material that can be used for many purposes and works like an energy drink for bees.
Bee Saving Paper has been developed thanks to close cooperation between many professionals, including entomology experts and paper craftsmen. It contains a unique form of energy-rich glucose and honey plant seeds, and is covered in water-based UV paint which is applied in patterns that are seen by bees as a meadow full of pollen.
Control 2 in 1 is an innovative new product which combines in the same blister a condom plus a lubricant gel.
The communication was developed to be used in the points of sale, as well as in all the social media networks. This implied to be very careful in the creative approach so not to be banned by the strong censorship when talking about sex.
Nowadays, the real challenge is how to be explicit talking about sex, without being explicit!
In this case we solve the problem using a simple metaphor: some food is good by itself, but sometimes it tastes even better if you eat it together with a touch of sauce or dip.
Control 2 in 1 is an innovative new product which combines in the same blister a condom plus a lubricant gel.
The communication was developed to be used in the points of sale, as well as in all the social media networks. This implied to be very careful in the creative approach so not to be banned by the strong censorship when talking about sex.
Nowadays, the real challenge is how to be explicit talking about sex, without being explicit!
In this case we solve the problem using a simple metaphor: some food is good by itself, but sometimes it tastes even better if you eat it together with a touch of sauce or dip.
Control 2 in 1 is an innovative new product which combines in the same blister a condom plus a lubricant gel.
The communication was developed to be used in the points of sale, as well as in all the social media networks. This implied to be very careful in the creative approach so not to be banned by the strong censorship when talking about sex.
Nowadays, the real challenge is how to be explicit talking about sex, without being explicit!
In this case we solve the problem using a simple metaphor: some food is good by itself, but sometimes it tastes even better if you eat it together with a touch of sauce or dip.
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